CURATED CONTENT Finding the good stuff. Getting users there. Wednesday, June 29, 2011 

Users Vs. The World 30,000 inworld experiences One will keep a new user coming back... Which one? Wednesday, June 29, 2011 

The Breakpoint They sign up… They expect something… They get...something else Wednesday, June 29, 2011 

Now What? I know how to walk. Now what? I don’t know what to do. I don’t care enough to search. Wednesday, June 29, 2011 

Now. How to learn what’s next... Wednesday, June 29, 2011 

Now. Search Destination Guide Help from random strangers Wednesday, June 29, 2011 

Now. Search (not in Basic) Destination Guide Help from random strangers (must leave Orientation Island first) Wednesday, June 29, 2011 

That’s a lot of pressure for one little feature... Wednesday, June 29, 2011 

Whoops. Wednesday, June 29, 2011 

Whoops. Wednesday, June 29, 2011 

Whoops. Wednesday, June 29, 2011 

WHAT IF... Linden Lab Finds the Amazing Experiences? Popular What’s Next Curated Easy to get to Fun UI to get you there Choose places based on Specific Criteria (not just pretty buildings) Wednesday, June 29, 2011 

WHAT IF... We Tell Users What’s Next? NEXT! Wednesday, June 29, 2011 

WHAT IF... We Tell Users What’s Next? Wednesday, June 29, 2011 

AND THEN WE... Help Them Get There Guide new users, Don’t abandon them Wednesday, June 29, 2011 

AND THEN WE... Help Them Get There Guide new users, Don’t abandon them Provide tools for users to find their community Wednesday, June 29, 2011 

AND THEN WE... Help Them Get There Browsable Categories Guide new users, Don’t abandon them Autocomplete Search Top Ten Lists Profile Interest Groups Click to Ask Top Searches Provide tools for users to find their community Different Tools for Different Users Wednesday, June 29, 2011