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Aim to never do a job twice.
-My Dad
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Why?
The Three Stages.
Collaboration.
A gift.
Agenda.
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SEO is more than keywords.
Developers are not SEOs.
It’s a non-negotiable.
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3
The Three Stages.
BUILD & DESIGN
1
MIGRATION
2
POST LAUNCH
& GROWTH
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&
BUILD
DESIGN
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1 2
3 4
Build & Design.
Brief Keyword Research
Site Structure Technical Health
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SEO
VS
DEV
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Your site is not optimal for search.
Lots of fixes, ultimately doing the job twice.
A pretty site, but Google can't crawl or index it.
What could possibly go wrong?
That growth target, push it back.
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Continuously beat the SEO drum.
Educate all team members regarding impact.
Plan your MVP and most desired outcome.
How can we prepare?
Be an opportunist (respectfully).
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446%
increase in total sales 2023 v 2022.
155%
increase in overall website
visibility in the SERPs.
132%
increase in page one keywords
over the last 12 months.
Case Study.
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MIGRATION
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Migration.
Scope Tidy Up
Benchmark QA
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Planned
or
Last
minute
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Crawling & Indexing carnage.
Performance loss.
Delayed recovery.
What could possibly go wrong?
That growth target, push it back.
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Preserved and improved rankings.
Organic traffic increase.
Improved crawlability.
What could possibly go right?
Stability.
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100%
Case Study.
Visibility uplift
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&
POST
LAUNCH
GROWTH
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Channel Mix.
Strengths Keyword Share
Strategise Impact Report
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Working
in Silo
VS
Working
Together
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Cannibalisation.
Wasted spend.
Performance frustrations.
What could possibly go wrong?
Lack of strategy to own your space.
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Data share.
Joined up approach to planning.
The ability to be reactive.
How can we prepare?
Impact reporting.
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I HAVE
SOMETHING
FOR YOU.
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16 point migration timeline.
SEO x Paid collaboration document.
12 point build/design checklist.
SEO Manual.
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