Tweet
Tweet

Slide 1

Slide 1 text

OBJECT-ORIENTED UX @REVOLVECONF

Slide 2

Slide 2 text

RESPONSIVE OR NOT?

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

No content

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

SOPHIA VOYCHEHOVSKI @sophiaVUX sophia@rewiredUX.com

Slide 12

Slide 12 text

THE SIMPLICITY IMPERATIVE Simplify your team (be lean) Simplify your design (modular design) Iterate on fidelity, not functionality (Agile done right) Make time for simple (UX waterfall / “double sprint zero”) Prioritize Prioritization (“mobile-only” your MVP)

Slide 13

Slide 13 text

THE SIMPLICITY IMPERATIVE Simplify your team (be lean) Simplify your design (modular design) Iterate on fidelity, not functionality (Agile done right) Make time for simple (UX waterfall / “double sprint zero”) Prioritize Prioritization (“mobile-only” your MVP)

Slide 14

Slide 14 text

OOUX ≠ MODULAR DESIGN

Slide 15

Slide 15 text

OOUX ≠ MODULAR DESIGN OOUX informs MODULAR DESIGN

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

OBJECT MODEL

Slide 18

Slide 18 text

OBJECT MODEL MODULE/PATTERN LIBRARY

Slide 19

Slide 19 text

OBJECT: “Performance”

Slide 20

Slide 20 text

OBJECT: “Performance” MODULE: “Calendar item” MODULE: “Landing Page tile” MODULE: “sidebar module”

Slide 21

Slide 21 text

OBJECT: “Performance” MODULE: “Calendar item” MODULE: “Landing Page tile” MODULE: “sidebar module” USER’S MENTAL MODEL OF THE REAL WORLD: OOUX

Slide 22

Slide 22 text

OBJECT: “Performance” MODULE: “Calendar item” MODULE: “Landing Page tile” MODULE: “sidebar module” USER’S MENTAL MODEL OF THE REAL WORLD: OOUX DIGITAL REPRESENTATION OF THE REAL WORLD: MODULAR DESIGN

Slide 23

Slide 23 text

WHAT IS OOUX?

Slide 24

Slide 24 text

OBJECT ORIENTED PROGRAMMING A programming language model organized around objects rather than "actions" and data rather than logic.

Slide 25

Slide 25 text

OBJECT ORIENTED PROGRAMMING A programming language model organized around objects rather than "actions" and data rather than logic. UX design

Slide 26

Slide 26 text

OBJECT ORIENTED PROGRAMMING A programming language model organized around objects rather than "actions" and data rather than logic. UX design Data first. THEN logic. Objects first. Then procedures around objects.

Slide 27

Slide 27 text

THE PRACTICE OF OOUX…

Slide 28

Slide 28 text

THE PRACTICE OF OOUX… • STARTS with defining the system of real-world objects that make up a user’s mental model of the problem. • ENSURES the anatomy of every object is crystal clear before wireframes or visual design begins. • ROOTS every feature or interaction in a well-defined object.

Slide 29

Slide 29 text

Explore Rate Purchase Invite Movie Actor Review Movie Actor Review

Slide 30

Slide 30 text

Explore Rate Purchase Invite Movie Actor Review Movie Actor Review

Slide 31

Slide 31 text

Explore Rate Purchase Invite Movie Actor Review Movie Actor Review

Slide 32

Slide 32 text

Explore Rate Purchase Invite Movie Actor Review Movie Actor Review

Slide 33

Slide 33 text

HOLD THE PHONE. DO USERS THINK IN OBJECTS?

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

No content

Slide 36

Slide 36 text

No content

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

food fridge counter back splash clutter cooking clean cooking food oven food clean up cutting bake milk fire utensil microwav e fridge sink knife fork microwav e appliance tomato fridge smells smell knife pot pan oven stirring fridge sink microwav e food food oven fork spoon red blender creativity love satisfaction white stove cabinets food food cereal toaster coffee maker food mixer stove fork plate oven fridge oven crumbs taste IKEA fridge cutting board clean tile copper counter mixer cabinet fork beer napkin food cooking sink table counter food work windows sour cream mango

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

Shoes Appalachi an fun sweat? cat mountain hill calves water dogs shoes mountain mountain fun pain Switzerlan d north childhood nature boots shorts goretex boots peace mountain mountain trees river friends boots purple trees cliff boots dirt fir trees boots ascent shade rocks boots view nature mountain boot shoes mountain s dirt rocks trees trees shoes trail boots rocks hill trees mountain boots trees camping camping camping walking walking climbing uphill exhaustin g hot green

Slide 42

Slide 42 text

WHY OOUX?

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

REASON 1: “The navigation is your fire escape.”

Slide 45

Slide 45 text

No content

Slide 46

Slide 46 text

REASON 2: Consistent object representation for efficiency and maintainability

Slide 47

Slide 47 text

REASON 2: Consistent object representation for efficiency and maintainability AND BETTER USER EXPERIENCE!

Slide 48

Slide 48 text

Map view Grid view

Slide 49

Slide 49 text

Google Docs Google Drive

Slide 50

Slide 50 text

Search results: Less Map Search results: Mo’ Map+Flyout

Slide 51

Slide 51 text

Search preview Search Results Connections AxureWorld Group page Axure Company page

Slide 52

Slide 52 text

Search preview Search Results Connections AxureWorld Group page Axure Company page

Slide 53

Slide 53 text

Search preview Search Results Connections AxureWorld Group page Axure Company page

Slide 54

Slide 54 text

Search preview Search Results Connections AxureWorld Group page Axure Company page

Slide 55

Slide 55 text

Flyout on Axure Company Page

Slide 56

Slide 56 text

Axure Company page Flyout on Axure Company Page

Slide 57

Slide 57 text

Axure Company page Flyout on Axure Company Page

Slide 58

Slide 58 text

Homepage Search results

Slide 59

Slide 59 text

CONSISTENT OBJECT REPRESENTATION

Slide 60

Slide 60 text

Fashion landing page homepage search results grid Search results list

Slide 61

Slide 61 text

Featured Search preview, search results, “Design” landing page

Slide 62

Slide 62 text

Art Basel’s Curated Page

Slide 63

Slide 63 text

Projects I’ve backed

Slide 64

Slide 64 text

No content

Slide 65

Slide 65 text

Pledged $200 for - The Woodieful Chair - Personalized thank you card Est. Delivery August 2016 got it! 2 messages June 8, 2016 +

Slide 66

Slide 66 text

Pledged $200 for - The Woodieful Chair - Personalized thank you card Est. Delivery August 2016 got it! 2 messages June 8, 2016 + Only show projects with unreceived perks

Slide 67

Slide 67 text

WHAT EXACTLY IS AN OBJECT?

Slide 68

Slide 68 text

OBJECTS ARE THE COOKIE CUTTERS

Slide 69

Slide 69 text

INSTANCES ARE THE COOKIES

Slide 70

Slide 70 text

lucy

Slide 71

Slide 71 text

lucy movie

Slide 72

Slide 72 text

lucy Actress movie

Slide 73

Slide 73 text

lucy news story N Actress movie

Slide 74

Slide 74 text

No content

Slide 75

Slide 75 text

No content

Slide 76

Slide 76 text

No content

Slide 77

Slide 77 text

No content

Slide 78

Slide 78 text

FOUR TYPES OF OBJECTS ELEMENTS

Slide 79

Slide 79 text

FOUR TYPES OF OBJECTS ELEMENTS CORE CONTENT

Slide 80

Slide 80 text

FOUR TYPES OF OBJECTS ELEMENTS CORE CONTENT METADATA METADATA

Slide 81

Slide 81 text

FOUR TYPES OF OBJECTS ELEMENTS CORE CONTENT METADATA METADATA CTA

Slide 82

Slide 82 text

FOUR TYPES OF OBJECTS ELEMENTS CORE CONTENT METADATA METADATA CTA NESTED OBJECT NESTED OBJECT NESTED OBJECT

Slide 83

Slide 83 text

FOUR TYPES OF OBJECTS ELEMENTS CORE CONTENT METADATA METADATA CTA NESTED OBJECT NESTED OBJECT NESTED OBJECT NESTED OBJ

Slide 84

Slide 84 text

NOW LET’S DO IT: HOT SAUCERY A destination for all things hot sauce: specialty blends, ingredients, and expertise

Slide 85

Slide 85 text

STEP 1: Extract objects STEP 2: Element audit STEP 3: Object nesting STEP 4: Forced ranking STEP 5: CTA inventory STEP 6: Sketching sprints STEP 7: Prototyping ORDER OF OPERATIONS

Slide 86

Slide 86 text

GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

Slide 87

Slide 87 text

GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

Slide 88

Slide 88 text

GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

Slide 89

Slide 89 text

GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

Slide 90

Slide 90 text

GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

Slide 91

Slide 91 text

GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

Slide 92

Slide 92 text

GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

Slide 93

Slide 93 text

Locations Sauces Mixologist s Ingredient s/tools Classes Recipes

Slide 94

Slide 94 text

Locations Sauces Mixologist s Ingredient s/tools Classes Recipes

Slide 95

Slide 95 text

Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Locations Sauces Mixologist s Ingredient s/tools Classes Recipes

Slide 96

Slide 96 text

Location Sauce Mixologist s Ingredient s/tools Classes Recipes Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food

Slide 97

Slide 97 text

Location Sauce Mixologist s Ingredient s/tools Classes Recipes Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Mixologist mentor Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Location available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food

Slide 98

Slide 98 text

Location Sauce Mixologist s Ingredient s/tools Classes Recipes Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Mixologist mentor Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Location available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Location

Slide 99

Slide 99 text

Location Sauce Mixologist s Ingredient s/tools Classes Recipes Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Mixologist mentor Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Location available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Location

Slide 100

Slide 100 text

Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Mixologist mentor Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Location available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Location Locations Sauces Mixologist s Ingredient s/tools Classes Recipes

Slide 101

Slide 101 text

Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Locations available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Location Related Recipes Locations Sauces Mixologist s Ingredient s/tools Classes Recipes

Slide 102

Slide 102 text

Location Sauce Mixologist Ingredient s/tools Classes Recipes Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Locations available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Location Related Recipes

Slide 103

Slide 103 text

Location Sauce Mixologist Ingredient s/tools Classes Recipes Mixologist creator Location works at Locations available Mixologist teacher Sauce (parent) Ingredient s/tools Mixologist author Name Street image Address distance from user inside images name descriptio n (why we love it) price images tag/ category Name bottle $ shot price Name headshot years with us twitter handle title type (workshop , ongoing class) date time Name date created image gallery of sauce on food Location

Slide 104

Slide 104 text

Location Sauce Mixologist Ingredient s/tools Classes Recipes Mixologist creator Location works at Locations available Mixologist teacher Sauce (parent) Ingredient s/tools Mixologist author Name Street image Address distance from user inside images name descriptio n (why we love it) price images tag/ category Name bottle $ shot price Name headshot years with us twitter handle title type (workshop , ongoing class) date time Name date created image gallery of sauce on food Location Get Direction s Buy Share Share Share Send testimon y upvote? Sign up/ register invite friends? add to box print shopping list Buy

Slide 105

Slide 105 text

MODULE DETAIL LIST

Slide 106

Slide 106 text

MODULE DETAIL LIST

Slide 107

Slide 107 text

MODULE DETAIL LIST

Slide 108

Slide 108 text

Mixologist creator Locations available at Class that teaches it Name descriptio n bottle $ shot heat index price gallery of sauce on food Share upvote? Buy

Slide 109

Slide 109 text

Mixologist creator Locations available at Class that teaches it Name descriptio n bottle $ shot heat index price gallery of sauce on food Share upvote? Buy

Slide 110

Slide 110 text

Mixologist creator Class that teaches it Name description bottle $ shot heat index price gallery of sauce on food Share upvote? Buy description description gallery of sauce on food gallery of sauce on food gallery of sauce on food gallery of sauce on food Locations available at Locations available at Locations available at

Slide 111

Slide 111 text

Mixologist creator Name bottle $ shot heat index price

Slide 112

Slide 112 text

Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price

Slide 113

Slide 113 text

Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price CHEAPEST FIRST MILD HOT

Slide 114

Slide 114 text

No content

Slide 115

Slide 115 text

No content

Slide 116

Slide 116 text

No content

Slide 117

Slide 117 text

www.rewiredux.com/ooux (PSST - I love teaching this. I do workshops. Let’s talk.) (And ONE MORE THING! I’m making a game! Want to test it?)

Slide 118

Slide 118 text

SOPHIA VOYCHEHOVSKI @sophiaVUX sophia@rewiredUX.com