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OBJECT-ORIENTED UX @REVOLVECONF

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RESPONSIVE OR NOT?

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SOPHIA VOYCHEHOVSKI @sophiaVUX [email protected]

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THE SIMPLICITY IMPERATIVE Simplify your team (be lean) Simplify your design (modular design) Iterate on fidelity, not functionality (Agile done right) Make time for simple (UX waterfall / “double sprint zero”) Prioritize Prioritization (“mobile-only” your MVP)

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THE SIMPLICITY IMPERATIVE Simplify your team (be lean) Simplify your design (modular design) Iterate on fidelity, not functionality (Agile done right) Make time for simple (UX waterfall / “double sprint zero”) Prioritize Prioritization (“mobile-only” your MVP)

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OOUX ≠ MODULAR DESIGN

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OOUX ≠ MODULAR DESIGN OOUX informs MODULAR DESIGN

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OBJECT MODEL

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OBJECT MODEL MODULE/PATTERN LIBRARY

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OBJECT: “Performance”

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OBJECT: “Performance” MODULE: “Calendar item” MODULE: “Landing Page tile” MODULE: “sidebar module”

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OBJECT: “Performance” MODULE: “Calendar item” MODULE: “Landing Page tile” MODULE: “sidebar module” USER’S MENTAL MODEL OF THE REAL WORLD: OOUX

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OBJECT: “Performance” MODULE: “Calendar item” MODULE: “Landing Page tile” MODULE: “sidebar module” USER’S MENTAL MODEL OF THE REAL WORLD: OOUX DIGITAL REPRESENTATION OF THE REAL WORLD: MODULAR DESIGN

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WHAT IS OOUX?

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OBJECT ORIENTED PROGRAMMING A programming language model organized around objects rather than "actions" and data rather than logic.

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OBJECT ORIENTED PROGRAMMING A programming language model organized around objects rather than "actions" and data rather than logic. UX design

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OBJECT ORIENTED PROGRAMMING A programming language model organized around objects rather than "actions" and data rather than logic. UX design Data first. THEN logic. Objects first. Then procedures around objects.

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THE PRACTICE OF OOUX…

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THE PRACTICE OF OOUX… • STARTS with defining the system of real-world objects that make up a user’s mental model of the problem. • ENSURES the anatomy of every object is crystal clear before wireframes or visual design begins. • ROOTS every feature or interaction in a well-defined object.

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Explore Rate Purchase Invite Movie Actor Review Movie Actor Review

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Explore Rate Purchase Invite Movie Actor Review Movie Actor Review

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Explore Rate Purchase Invite Movie Actor Review Movie Actor Review

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Explore Rate Purchase Invite Movie Actor Review Movie Actor Review

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HOLD THE PHONE. DO USERS THINK IN OBJECTS?

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food fridge counter back splash clutter cooking clean cooking food oven food clean up cutting bake milk fire utensil microwav e fridge sink knife fork microwav e appliance tomato fridge smells smell knife pot pan oven stirring fridge sink microwav e food food oven fork spoon red blender creativity love satisfaction white stove cabinets food food cereal toaster coffee maker food mixer stove fork plate oven fridge oven crumbs taste IKEA fridge cutting board clean tile copper counter mixer cabinet fork beer napkin food cooking sink table counter food work windows sour cream mango

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Shoes Appalachi an fun sweat? cat mountain hill calves water dogs shoes mountain mountain fun pain Switzerlan d north childhood nature boots shorts goretex boots peace mountain mountain trees river friends boots purple trees cliff boots dirt fir trees boots ascent shade rocks boots view nature mountain boot shoes mountain s dirt rocks trees trees shoes trail boots rocks hill trees mountain boots trees camping camping camping walking walking climbing uphill exhaustin g hot green

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WHY OOUX?

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REASON 1: “The navigation is your fire escape.”

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REASON 2: Consistent object representation for efficiency and maintainability

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REASON 2: Consistent object representation for efficiency and maintainability AND BETTER USER EXPERIENCE!

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Map view Grid view

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Google Docs Google Drive

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Search results: Less Map Search results: Mo’ Map+Flyout

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Search preview Search Results Connections AxureWorld Group page Axure Company page

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Search preview Search Results Connections AxureWorld Group page Axure Company page

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Search preview Search Results Connections AxureWorld Group page Axure Company page

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Search preview Search Results Connections AxureWorld Group page Axure Company page

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Flyout on Axure Company Page

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Axure Company page Flyout on Axure Company Page

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Axure Company page Flyout on Axure Company Page

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Homepage Search results

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CONSISTENT OBJECT REPRESENTATION

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Fashion landing page homepage search results grid Search results list

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Featured Search preview, search results, “Design” landing page

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Art Basel’s Curated Page

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Projects I’ve backed

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Pledged $200 for - The Woodieful Chair - Personalized thank you card Est. Delivery August 2016 got it! 2 messages June 8, 2016 +

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Pledged $200 for - The Woodieful Chair - Personalized thank you card Est. Delivery August 2016 got it! 2 messages June 8, 2016 + Only show projects with unreceived perks

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WHAT EXACTLY IS AN OBJECT?

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OBJECTS ARE THE COOKIE CUTTERS

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INSTANCES ARE THE COOKIES

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lucy

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lucy movie

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lucy Actress movie

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lucy news story N Actress movie

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FOUR TYPES OF OBJECTS ELEMENTS

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FOUR TYPES OF OBJECTS ELEMENTS CORE CONTENT

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FOUR TYPES OF OBJECTS ELEMENTS CORE CONTENT METADATA METADATA

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FOUR TYPES OF OBJECTS ELEMENTS CORE CONTENT METADATA METADATA CTA

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FOUR TYPES OF OBJECTS ELEMENTS CORE CONTENT METADATA METADATA CTA NESTED OBJECT NESTED OBJECT NESTED OBJECT

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FOUR TYPES OF OBJECTS ELEMENTS CORE CONTENT METADATA METADATA CTA NESTED OBJECT NESTED OBJECT NESTED OBJECT NESTED OBJ

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NOW LET’S DO IT: HOT SAUCERY A destination for all things hot sauce: specialty blends, ingredients, and expertise

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STEP 1: Extract objects STEP 2: Element audit STEP 3: Object nesting STEP 4: Forced ranking STEP 5: CTA inventory STEP 6: Sketching sprints STEP 7: Prototyping ORDER OF OPERATIONS

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GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

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GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

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GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

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GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

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GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

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GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

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GOALS • Drive visitors to each of our unique locations. • Introduce, promote and sell our specialty hot sauces. • Present our mixologists as the experts that they are! Encourage a whole new generation to become hot sauce mixologists. • Help build appreciation and exemplify our expertise in the art of hotsaucery through classes and workshops (online and in store) as well as free online recipes. • Teach about products we sell in the store, like specialty ingredients, tools, and bottles.

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Locations Sauces Mixologist s Ingredient s/tools Classes Recipes

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Locations Sauces Mixologist s Ingredient s/tools Classes Recipes

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Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Locations Sauces Mixologist s Ingredient s/tools Classes Recipes

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Location Sauce Mixologist s Ingredient s/tools Classes Recipes Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food

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Location Sauce Mixologist s Ingredient s/tools Classes Recipes Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Mixologist mentor Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Location available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food

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Location Sauce Mixologist s Ingredient s/tools Classes Recipes Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Mixologist mentor Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Location available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Location

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Location Sauce Mixologist s Ingredient s/tools Classes Recipes Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Mixologist mentor Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Location available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Location

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Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Mixologist mentor Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Location available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Location Locations Sauces Mixologist s Ingredient s/tools Classes Recipes

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Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Locations available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Location Related Recipes Locations Sauces Mixologist s Ingredient s/tools Classes Recipes

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Location Sauce Mixologist Ingredient s/tools Classes Recipes Mixologist that work here Classes calendar Mixologist creator Locations available at Class that teaches it Sauces created ingredient s/tools loved Classes teaching recipes posted Location works at Locations available at related ingredient s Recipes that include Ingredient s/tools provided Recipes taught Mixologist teacher Sauce (parent) Ingredient s/tools needed Classes that feature Mixologist author Name Street image Address distance from user contact info inside images name descriptio n (why we love it) price images tag/ category Name descriptio n bottle $ shot heat index price Name bio headshot years with us twitter handle title descriptio n price type (workshop , ongoing class) date time Name date created image recipe content gallery of sauce on food Location Related Recipes

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Location Sauce Mixologist Ingredient s/tools Classes Recipes Mixologist creator Location works at Locations available Mixologist teacher Sauce (parent) Ingredient s/tools Mixologist author Name Street image Address distance from user inside images name descriptio n (why we love it) price images tag/ category Name bottle $ shot price Name headshot years with us twitter handle title type (workshop , ongoing class) date time Name date created image gallery of sauce on food Location

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Location Sauce Mixologist Ingredient s/tools Classes Recipes Mixologist creator Location works at Locations available Mixologist teacher Sauce (parent) Ingredient s/tools Mixologist author Name Street image Address distance from user inside images name descriptio n (why we love it) price images tag/ category Name bottle $ shot price Name headshot years with us twitter handle title type (workshop , ongoing class) date time Name date created image gallery of sauce on food Location Get Direction s Buy Share Share Share Send testimon y upvote? Sign up/ register invite friends? add to box print shopping list Buy

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MODULE DETAIL LIST

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MODULE DETAIL LIST

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MODULE DETAIL LIST

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Mixologist creator Locations available at Class that teaches it Name descriptio n bottle $ shot heat index price gallery of sauce on food Share upvote? Buy

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Mixologist creator Locations available at Class that teaches it Name descriptio n bottle $ shot heat index price gallery of sauce on food Share upvote? Buy

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Mixologist creator Class that teaches it Name description bottle $ shot heat index price gallery of sauce on food Share upvote? Buy description description gallery of sauce on food gallery of sauce on food gallery of sauce on food gallery of sauce on food Locations available at Locations available at Locations available at

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Mixologist creator Name bottle $ shot heat index price

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Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price

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Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price Mixologist creator Name bottle $ shot heat index price CHEAPEST FIRST MILD HOT

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www.rewiredux.com/ooux (PSST - I love teaching this. I do workshops. Let’s talk.) (And ONE MORE THING! I’m making a game! Want to test it?)

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SOPHIA VOYCHEHOVSKI @sophiaVUX [email protected]