WHAT IS UX DESIGN?
User
Experience
ROSS/PW
rosspw.com/blog @rosspw
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ROSS/PW
HELLO!
MY NAME IS
Ross
Popoff-Walker
I’VE DESIGNED SITES, APPS,
AND GAMES FOR OVER A DECADE
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
AS A UX DESIGNER,
I AM ALWAYS ASKED
the
same
question...
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
What
the
@$%!
does
a
UX
Designer
do?
“
“
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
A UX DESIGNER SOLVES PROBLEMS BY
putting
themselves
in
the
customer’s
shoes.
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
HERE IS AN EXAMPLE...
Let’s
design
a
chair
together.
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Where
would
we
start?
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
If we design a chair for
ourselves, we’ll decide:
• What materials will be best?
• The proper size size?
• Ergonomics and shape?
• Where will the chair go?
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
But if we design a chair for
a
customer, we’ll need to
discover:
• Are they working or relaxing?
• How long will they use it for?
• Where will they use it?
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
UX DESIGN
E N C O M PA S S E S
ALL ELEMENTS OF
DESIGNING FOR
Other
People
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Unfortunately,
“design”
has
become
readily
associated
with
visual
aesthetic
and
“style.”
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
SEARCH PINTEREST FOR “Design”
& YOU’LL FIND BEAUTIFUL THINGS.
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGN IS not JUST
WHAT IT Looks
LIKE
AND Feels LIKE.
D E S I G N I S
How
it
Works.
-
STEVE
JOBS
“
“
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGN is
a
PROCESS
1. Gather diverse inputs.
2. Sketch, try things, fail.
3. Narrow in on solutions.
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Great
products
are
USEFUL
USEABLE
and
BEAUTIFUL
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGNERS FIRST START WITH Useful, THEN FOCUS ON Usable...
Beautiful
Usable
Useful
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
AND THEN FOCUS ON MAKING IT Beautiful.
Beautiful
Usable
Useful
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
FOCUS ON Beautiful
FIRST AND YOU
END UP WITH SOMETHING Unusable.
Beautiful
Usable
Useful
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
LIKE A TEAPOT THAT CAN’T POUR TEA
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Great
products
don’t
start
out
beautiful.
TWITTER’S FIRST HOMEPAGE GOOGLE’S HOMEPAGE IN 1998
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
OXO GOODGRIPS PEELER PROTOTYPES
Great
products
don’t
start
out
beautiful.
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Online
design
culture
focuses
largely
on
aesthetics.
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Designers
are
sharing
gorgeous
looking
pixel-perfection.
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
NO MATTER HOW BEAUTIFUL,
THEY OVERLOOK
“Useful” AND “Usable.”
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
OUR WORLD
DOES NOT
NEED More
WEATHER APPS
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Our
World
Needs
USEFUL
USEABLE
and
BEAUTIFUL
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
The
RARELY ACKNOWLEDGED
Truth ABOUT DESIGNING THINGS
Design is not a skill-set.
It is a mindset.
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
EVERYONE is
a UX DESIGNER
Shift your mindset to focus on
people-centered solutions.
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WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
1.
Gather
diverse
inputs.
2.
Sketch,
try
things,
fail.
3.
Narrow
in
on
solutions.
4.
Design
for
“useful
&
usable.”
5.
Then
make
it
beautiful.