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©  Ma%hew  Drayco%  I  2013  

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I’ve  had  an  awesome  business  idea…   Bun  Hats!   I  should  sell     these  right?  

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NOPE  

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…that  was  extreme.      

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…that  was  extreme.               BUT!                      

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…that  was  extreme.               BUT!                    People  build  businesses              based  on  the  same  logic!  

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Love!!

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Love!! Hate!!

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No content

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Great  Businesses     Start  With…          

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Great  Businesses     Start  With…           …Engaged  Customers!  

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All Customers have…?!

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All Customers have…! PAINS  

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All Customers have…! PAINS  

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Healing  a   pain  builds?  

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Powerful   Relationships!

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Lessons:

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Lessons: •  Focus on the Customer

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Lessons: •  Focus on the Customer •  Find their Pain

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Lessons: •  Focus on the Customer •  Find their Pain •  Solve it!

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It’s  not  a  guarantee  of   success  but…        

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It’s  not  a  guarantee  of   success  but…      …it’s  in  the  right   direc@on!  

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Thanks  to  these  lovely  people  for  their  crea@ve   commons  images:     Lintmachine   Chotda   Na@onal  Post   Flatworldsedge