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Mobile Analytics

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Sergio Utama @sergioutama

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Metrics & Tools

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What’s the problem? Create assumption Design metrics Metrics

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Q : Why I get lot of install but not actual user? A : Maybe creating account is a hassle? 
 M : By tracking the sequence of the screen opened by user, i can see where they quit so i can design better Metrics

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The tools

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Must have • Analytic (funnel and engagement) Nice to have • A/B Testing • Integration Fancy shit • Per user tracking • Push notification • Backend Builder

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Pro • Free • Integrated with different services • Google Tag Manager Cons • UX Suxk (but familiar)

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Pro • Intuitive reporting • Push Notification • A/B Testing • User Re-engagement Cons • Can be expensive

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Pro • Intuitive reporting • Push Notification • User Re-engagement Cons • Can be expensive

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• There are new features introduced every year • It doesn’t mean you need to change your analytic tools every year • You compliment it • You request the feature (write feedback) • You work around it Things are changing, don’t settle!

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