私がサービスデザイナーになった理由とチームで作るデザイン/mwed_design_team

by Sonoda Makiko

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Πϯϋ΢εσβΠφʔͷ໘ന͞େมͳ͜ͱ ࢲ͕αʔϏεσβΠφʔ ʹͳͬͨཧ༝ͱɺ νʔϜͰ࡞ΔσβΠϯ ɹΈΜͳͷ΢ΣσΟϯάɹԂాਅلࢠ

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ΈΜͳͷ΢ΣσΟϯάͷԂాͰ͢ɻ w ޿ౡݝग़਎ w ژ౎଄ܗܳज़େֶ ৘ใσβΠϯֶՊଔ w झຯ͸ଠۃݓ

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ΈΜͳͷ΢ΣσΟϯάͰ ͸͡ΊͯɺαʔϏεσβΠϯʹ औΓ૊ΜͰ͍·͢ɻ ΈΜͳͷ΢ΣσΟϯάʹདྷΔલ͸੍࡞ձࣾͰσ βΠϯ΍ϚʔΫΞοϓΛ΍͍ͬͯ·ͨ͠ɻ

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ΈΜͳͷ΢ΣσΟϯάͱ͸ ɾ݁ࠗࣜ৔͕୳ͤΔ ɾ݁ࠗࣜ৔ͷޱίϛ΍අ༻໌ࡉ͕ݟΕΔ ɾ݁ࠗ४උͷχϡʔε͕ಡΊΔ ͦΜͳɺ ݁ࠗΛߟ͑࢝ΊͨϢʔβʔʹ ໾ཱͭαʔϏεΛఏڙ͍ͯ͠·͢ɻ

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৽نαʔϏε΋΍ͬͯ·͢ ࠷ۙ͸ɺલࡱΓɾϑΥτ΢ΣσΟϯά΍ւ֎΢ΣσΟϯάͷޱ ίϛαʔϏεɺϓϨՖՇ޲͚4/4ΞϓϦͷ#SJEFT61΍ೋ࣍ձ ޱίϛαʔϏεͷ1BSUZOPUFɺࠗ׆ΧϨϯμʔʜ ͳͲͨ͘͞ΜͷαʔϏεΛϦϦʔε͍ͯ͠·͢ɻ

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w αʔϏεσβΠφʔʹͳ͖͔͚ͬͨͬ w αʔϏε։ൃຊ෦ͷ঺հ w νʔϜͰͭ͘ΔσβΠϯ w αʔϏεΛσβΠϯ͢Δ͜ͱͷ΍Γ͕͍ ΋͘͡ νʔϜϝϯόʔͷ໾ׂ෼୲ 69σβΠϯ෦શһͰऔΓ૊ΜͰΔ͜ͱ

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αʔϏεσβΠφʔʹͳ͖͔͚ͬͨͬ αʔϏεͷσβΠφʔʹڵຯ͕͋ͬͨɻ ΈΜͳͷ΢ΣσΟϯάΛબΜͩͷ͸ɺ౰࣌݁ࠗࣜΛͨ͠͹͔Γ ͩͬͨͷͰɺࣗ෼ͷମݧ͕׆͔ͤΔ͔΋ɺͱࢥͬͨɻ

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αʔϏε։ൃຊ෦ ػೳ͝ͱʹ෦ॺ͕͋Γ·͢ɻ σΟϨΫλʔ ΤϯδχΞ ΤϯδχΞ ͕͢͞෦ σΟϨΫλʔ ΤϯδχΞ σΟϨΫλʔ ฤू෦ σΟϨΫλʔ ΤϯδχΞ ΤϯδχΞ ͷͤΔ෦ 69σβΠϯ෦ σβΠφʔ σβΠφʔ σβΠφʔ

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νʔϜߏ੒ 69σβΠϯ෦ͷσβΠφʔ໊͕ ֤ࢪࡦ͝ͱʹσΟϨΫλʔɺΤϯδχΞͱͱ΋ʹνʔϜΛ૊Έ ·͢ɻ ౤ߘϑΥʔϜվળνʔϜ 69σβΠϯ෦ σΟϨΫλʔ ΤϯδχΞ ΤϯδχΞ σβΠφʔ σβΠφʔ σβΠφʔ ʘ+0*/ʗ

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ͦΕͧΕͷ໾ׂ෼୲ ՝୊ൃ۷ɾՁ஋Ծઆ QSPUPUZQF࡞੒ σβΠϯϨϏϡʔ σΟϨΫλʔ σβΠφʔ ࣮૷ ਺஋ݕূ ΤϯδχΞ ϑϩʔ

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ͦΕͧΕͷ໾ׂ෼୲ ՝୊ൃ۷ɾՁ஋Ծઆ QSPUPUZQF࡞੒ σβΠϯϨϏϡʔ σΟϨΫλʔ σβΠφʔ ࣮૷ ਺஋ݕূ ΤϯδχΞ Ұॹʹ΍ΔʂʢԾઆΛཱͯΔʣ Ұॹʹ΍ΔʂʢମݧΛߟ͑Δʣ Ұॹʹ΍Δʂʢݕূ͢Δʣ ϑϩʔ

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ҰͭͷࢪࡦʹؔΘΔσβΠφʔɺΤϯ δχΞɺσΟϨΫλʔ͕ wશһͰԾઆΛཱͯɺ wશһͰମݧΛߟ͑ͯɺ wશһͰݕূ͢Δ ͜ͱΛߦ͍ͬͯ·͢

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w αʔϏεσβΠφʔʹͳ͖͔͚ͬͨͬ w αʔϏε։ൃຊ෦ͷ঺հ w νʔϜͰͭ͘ΔσβΠϯ w αʔϏεΛσβΠϯ͢Δ͜ͱͷ΍Γ͕͍ ΋͘͡ νʔϜϝϯόʔͷ໾ׂ෼୲ 69σβΠϯ෦શһͰߦͬͯΔ͜ͱ

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Prototype UI/UX Design Coding Ձ஋Ծઆ ਺஋ݕূ ڞ༗ 69σβΠφʔͷ΍Δ͜ͱ

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σβΠϯϨϏϡʔʢҰॹʹߟ͑Δʣ ϦϦʔε͢Δ΋ͷ͸ɺࣗ෼͕ؔ܎ͳ͍ࢪࡦ΋શ ͯݟΔʂ Ϣʔβʔ໨ઢͰ σβΠϯνΣο Ϋ͢Δ ໨త΍,1*ɺϢʔεέʔε ΍σβΠϯΛϨϏϡϫʔ ʹ෼͔Γ΍͍͢Α͏ʹ JTTVFͰ·ͱΊͯઆ໌ KPI ϨϏϡʔΛग़͢ͻͱ ϨϏϡϫʔ 69σβΠϯ෦ͰߦͬͯΔ͜ͱᶃ

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σβΠϯϨϏϡʔʢҰॹʹߟ͑Δʣ 69σβΠϯ෦ͰߦͬͯΔ͜ͱᶃ

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ϓϩδΣΫτɾࢪࡦͷݟ͑ΔԽ ΄͔ͷ෦ॺͷࢪࡦ΍σβΠϯΛ೺ѲͰ͖Δ ฤू෦͸ ̋̋ͷϦχϡʔΞ ϧΛ΍ͬͯ·͢ ͕͢͞෦Ͱ͸̋̋ ͳࢪࡦΛ΍͍ͬͯ ·͢ ͷͤΔ෦Ͱ ̋̋ͷ౤ߘϑΥʔ ϜվળΛ΍ͬͯ· ͢ ϝϦοτ

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໨Λ૿΍͢ɾޮ཰Խ ͍ΖΜͳਓͷνΣοΫ͕ೖΔ͜ͱͰɺ ࣗ෼͚ͩͰ͸ݟམ͕ͪ͠ͳ఺Λ࣮૷લʹൃݟ͠ɺ ࢪࡦͷਫ਼౓ΛߴΊΔ͜ͱ͕Ͱ͖Δɻ ͜ͷػೳ͸ Ͳ͏ͳΔͷʁ ͜͏ͨ͠Β͞Βʹ Α͘ͳΓͦ͏ աڈʹࣅͨΑ͏ͳ ςετͷ݁Ռ͕͋ ΔΑ ϝϦοτ

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σβΠφʔͱͯ͠ͷεΩϧ޲্ ࢓༷΍ࢪࡦΛจࣈʹىͯ͜͠੔ཧ͠ɺٞ࿦͢Δ͜ͱͰ ϓϨθϯೳྗ͕޲্͢Δɻ ͱͯ΋࿦ཧత͔ͭ ໌֬ͳ͍͢͝μΠ φϛοΫͳઆ໌ ໠྽ʹΘ͔Γ΍ͯ͘͢ ັྗత͔ͭ௿ίετͳ ͍͢͝࢓༷ͷఏҊ ϝϦοτ̏

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σβΠφʔγΣΞձʢ૬ஊ͢Δʣ w िʹҰ౓ͷσβΠφʔγΣΞձͰ͸ ݸਓൃදʢۀ຿PSݸਓతͳ͜ͱͰσβΠϯͷྐ ʹͳΔ͜ͱʣͱɺখ͞ͳϨϏϡʔձΛߦͳͬͯ ͍·͢ɻ ˓˓ͷ૬ஊ ˓˓ʹ͍ͭͯൃද 69σβΠϯ෦ͰߦͬͯΔ͜ͱᶄ

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খ͞ͳϨϏϡʔձͱ͸ w໎ͬͯΔ͜ͱΛؾܰʹ૬ஊͰ͖Δձ ՝୊Λग़͢ଆ͸ʮ໰୊Λݟ͚ͭΔྗɺ੔ཧ͢Δྗʯ͕਎ʹͭ͘ ౴͑Λߟ͑Δଆ͸ʮ໰୊Λղܾ͢Δྗʯ͕਎ʹͭ͘

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ࣗ෼ͷ΍ͬͨ͜ͱൃදʢڞ༗ʣ w γΣΞձͰͷݸਓൃදͷଞɺ݄Ұͷ෦ͷશମ ఆྫͳͲͰ΋ࣗ෼ͷؔΘͬͨࢪࡦͳͲΛڞ༗ ͍ͯ͠·͢ɻ ౤ߘϑΥʔ Ϝվળʹͭ ͍ͯ ͜Μͳ͜ͱΛ ͠·ͨ͠ ࠷ॳΠϠ͚ͩͬͨͲ ΍Γ࢝ΊͨΒࣗ෼ͷεΩϧʹͳΔ͜ͱʹؾ͍ͮͨ 69σβΠϯ෦ͰߦͬͯΔ͜ͱᶅ

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69σβΠϯ෦શһͰऔΓ૊ΜͰΔ͜ͱ ᶃσβΠϯϨϏϡʔ ʢҰॹʹߟ͑Δʣ ᶄγΣΞձʢ૬ஊ͢Δʣ ᶅൃදʢڞ༗ʣ ౤ߘϑΥʔϜ վળʹ͍ͭͯ ͜Μͳ͜ͱΛ ͠·ͨ͠ KPI ˓˓Λվળ͠ ͍ͨ ;Ή;Ή

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69σβΠϯ෦શһͰऔΓ૊ΜͰΔ͜ͱ ᶃσβΠϯϨϏϡʔʢҰॹʹߟ͑Δʣ ᶄγΣΞձʢ૬ஊ͢Δʣ ᶅൃදʢڞ༗ʣ ͜ΕΒΛߦ͏͜ͱͰσβΠφʔશһ ͰΈΜͳͷ΢ΣσΟϯάͷαʔϏε ΛσβΠϯͯ͠Ώ͘

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ࢪࡦνʔϜશһ Ͱͭ͘ΔσβΠϯ

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ࢪࡦνʔϜશһ Ͱͭ͘ΔσβΠϯ 69σβΠφʔνʔϜ શһͰͭ͘ΔσβΠϯ

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ೋͭͷνʔϜσβΠϯ͕ ߹Θ͞Δ͜ͱͰ ΈΜͳͷ΢ΣσΟϯά͕ ΑΓັྗతͳαʔϏεʹͳΔ ❤ ࢪࡦνʔϜશһ Ͱͭ͘ΔσβΠϯ 69σβΠφʔνʔϜ શһͰͭ͘ΔσβΠϯ

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Ұͭͷ෼໺ʹରͯ͠ਂ͘஌ݟΛ࣋ͭ ͜ͱ͕Ͱ͖Δͱ͍͏͜ͱɻ αʔϏε͸঎඼ɻ ੈքʹͿ͚ͭΔϓϩμΫτΛ࡞ͬͯ ͍Δɺͱ͍͏఺ɻ

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͋ͱɺେ͖͍ͱ͜ΖͰ͍͏ͱࣾձߩ ݙͰ͖ͯΔ఺ ࠔͬͯΔՖՇՖ໇ͷ໾ʹཱͯͯΔͱ ͖ɺخ͍͠ɻ