Jack Hung Tr., An Nguyen – From research to design ideation: what you might be missing

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From research to design ideation What you might be missing

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Table of Content Nice to meet you! Get to know Experience Design Journey Eureka!

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Nice to meet you!

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Be  Open-minded Be  Active Be Collaborative How to take the most of this workshop

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? What challenge do you face from research to ideation?

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Experience Design Journey

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Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki Experience Design

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Experience Design Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki Humanised Research al g

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d Exponential Visioning Experience Design Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki

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ial Human Centered Design Experience Design Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki

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ered Design Led Development Experience Design Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki

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ed ent Technical Bridging Experience Design Experience Design “is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.” - Wiki

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Game on!

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Ready for Future Metro 1

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Solution to Road Accident 2

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Get fit.  Stay Energetic 3

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Healthy  Sex Life 4

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Support  Local Artists 5

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Postpartum Depression 6

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Humanised Research Exponential Visioning Human Centered Design Design Led Development Technical Bridging

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Localized for Vietnamese Accessibility Digital Product Category Be   Diﬀerent Highlight Criteria Our “must-have”

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Humanised Research

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CO-CREATE WITH ALL PARTIES 2. Map out a typical day 1. Create user persona 3.Understand Digital Behaviours Humanised Research Group Work:

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1. Create user persona Name: Age: Occupation: Location: Relationship: Portrait

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2. Map out typical day Morning Noon Night

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3. Understand Digital Behaviours Motivation Pain point Channel & Device

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Exponential Visioning

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CO-CREATE WITH ALL PARTIES 2. Visualise tomorrow’s results 1. Define today’s challenges 3. Steps to success Exponential Visioning Group Work:

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1. Define today's challenges What problem are you trying to solve for your end user? Why is this important to them?

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2. Visualise tomorrow’s results Goal 1 Goal 2 Goal 3

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3. Steps to success Step 1 Step 2 Step 3

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Human Centered Design

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CO-CREATE WITH ALL PARTIES 2. Craft 1. Analyse  (Card-sorting) 3. Test Human Centered Design Group Work:

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1. Analyse (Card-sorting) Key hook Backbone

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2. Craft

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3. Test Closed Questions Open Questions

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Design Led Development

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CO-CREATE WITH ALL PARTIES 2. Technology Possibility 1. User’s Database 3. Collaboration Design Led Development Suggestion:

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Technical Bridging

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CO-CREATE WITH ALL PARTIES 1. Design System 2. DesignOps Technical Bridging Suggestion:

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1. Design System www.aleph-labs.com

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2. Design Ops Build a process that would optimize designers’ day- to-day workflow—maximize engagement and reduce duplicated efforts. Design Process How much running a design team costs, and why. Forecast work and manage resourcing. Team Coordination Standardize and introduce new tools to work efficiently Design Tool Train new skills, increase engagement, allocate tasks, share knowledge generously Design Culture

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So…  What we might be missing?

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Design Experience Together

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1 Humanised Research GET THE FOUNDATIONS RIGHT

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Design Experience Together Humanised Research Define & understand clearly the goal of user story

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Put yourself in user’s shoes Design Experience Together Humanised Research

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Verbal & Non-verbal language Design Experience Together Humanised Research

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2 Exponential Visioning UNDERSTAND,CO CREATE AND IDEATE

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Don’t just focus on end-users,   have a sense of the business Design Experience Together Exponential Visioning

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Contexts & moments Design Experience Together Exponential Visioning

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3 Human Centered Design

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Design Experience Together Human Centered Design Relevant with the goal of user story

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“Must-have” vs “Nice to have" Design Experience Together Human Centered Design

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Diversify your experiences Design Experience Together Human Centered Design

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Thank you. linkedin.com/in/annguyen0204/ An Nguyen Content Strategy Manager linkedin.com/in/hungthdsn/ Jack Hung Tr. Head of Design / Design Lead