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BtoB SaaS SaaS Design Conference 2022 BtoB 2022/11/26

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2 @sizucca_ 2008 4 / Web 2008 5 UI 2016 5 GMO UI/UX toC 2021 7 ANDPAD ⾒ UI/UX

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3 @sizucca_ 2008 4 / Web 2008 5 UI 2016 5 GMO UI/UX toC 2021 7 ANDPAD ⾒ UI/UX toC 13 toB 1 5

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4 1. 2. 3. 4. 5. BtoB SaaS

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5 1

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6

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7 DX ANDPAD

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8 ANDPAD Vertical SaaS Vertical SaaS Horizontal SaaS ※ ※ Slack Chatwork LINEWORKS freee SmartHR freee

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9 × … etc … etc

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… etc 10

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11 2

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12 ANDPAD Web iOS Android LP

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13 × … etc C B A E D F

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14

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15 3

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Web UI CtoC BtoC BtoBtoC BtoB 16

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17 Web UI Web UI LP • • • IA • UX • UI • • • • • • IA • UX • UI • • • QA

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18 1. 2. 3.

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19 1. 1 2019 4 4 p.18 1. 2. → 3. 4.

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20 1. 2 5 Empathize Define Ideate Prototype Test

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21 1. ⪦䚉٬杼鉮 Empathize 㲊紶 Define Ⱘ鵰 Ideate 鍱⛼ Prototype 吾錞 Test 塜׊ַ鐐갭؅氦釤٬㲊紶 塜׊ַ鉮婊瓀؅Ⱘ鵰 杼 鉮 ﺝ ﻏ 鈝 㴔 ﺝ ﻏ 釱 憠 ﻖ 䐂 ﻏ 浓 䘶 ﻖ 䐂 ﻏ 鍱 ⛼ ⿁ ﻖ ⛼ ﻏ 吾 錞 ﺝ ﻏ 氦 丆 ⹜ 兠 氦 丆 ⹜ 兠

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22 1. ⪦䚉٬杼鉮 Empathize 㲊紶 Define Ⱘ鵰 Ideate 鍱⛼ Prototype 吾錞 Test 塜׊ַ鐐갭؅氦釤٬㲊紶 塜׊ַ鉮婊瓀؅Ⱘ鵰 杼 鉮 ﺝ ﻏ 鈝 㴔 ﺝ ﻏ 釱 憠 ﻖ 䐂 ﻏ 浓 䘶 ﻖ 䐂 ﻏ 鍱 ⛼ ⿁ ﻖ ⛼ ﻏ 吾 錞 ﺝ ﻏ 氦 丆 ⹜ 兠 氦 丆 ⹜ 兠 • • • • • • CJM • • • PDCA

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23 1. ⪦䚉٬杼鉮 Empathize 㲊紶 Define Ⱘ鵰 Ideate 鍱⛼ Prototype 吾錞 Test 塜׊ַ鐐갭؅氦釤٬㲊紶 塜׊ַ鉮婊瓀؅Ⱘ鵰 杼 鉮 ﺝ ﻏ 鈝 㴔 ﺝ ﻏ 釱 憠 ﻖ 䐂 ﻏ 浓 䘶 ﻖ 䐂 ﻏ 鍱 ⛼ ⿁ ﻖ ⛼ ﻏ 吾 錞 ﺝ ﻏ 氦 丆 ⹜ 兠 氦 丆 ⹜ 兠 • • • • UX • • UI • QA • • UI

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24 2. • •

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25 3. • • •

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26 4

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27

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28 STEP 0 • • •

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29 STEP 1

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30 STEP 2 BS

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31 STEP 3

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32 • •

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33 Slack Slack ANDPAD BS toC

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MTG ⾒ 34

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BtoB SaaS 35 5

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BtoB SaaS 36 1. 2. 3. toB

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37 UI/UX BX UI/UX ×IT BX