MapCamp 2020 Principles Matter, you can't organize your way to a future. @FarrahC32 

Introduction Hi, My name is Farrah and I am EXTREMELY new to this. @FarrahC32 

It all began • Simon caught my attention in talking about Serverless. • Met Simon at Serverlessconf in 2018 • Questions led to more questions led to wanting to learn more @FarrahC32 

Fun Fact @FarrahC32 "THEN DO IT" Cat Swetel DevopsDays meets Serverless Days meets MapCamp. Atlanta 2019 

Another Fun Fact I am both a Cat Swetel and Ben Mosier Fan @FarrahC32 

Questions after Chapter 1 Topographical Intelligence - Made to Exploit the Landscape @FarrahC32 

More Questions The Strategy Cycle & The Game @FarrahC32 

User Needs People buy From People @FarrahC32 

Strategy Cycle & Climatic Patterns @FarrahC32 Competition Forces Change 

Movement within a system A business is not static - it's living and made up of People, Activities, and Capital. @FarrahC32 

Design For Constant Evolution Iterative Cycles @FarrahC32 

Is this the game I want to play? @FarrahC32 

So many questions • Rapid cycle of change wearing out Pioneers? • Settlers tired of Town Planners capitalizing off their work? • Do Town Planners always leverage others work? Any chance they want to partner and accelerate growth together? @FarrahC32 

Innovate, Leverage, Accelerate @FarrahC32 Again & Again & Again 

Topographical Intelligence Making sure I am doing the right thing @FarrahC32 

Compass better than a map Maps change, compass bearings are constant. @FarrahC32 

Principles are like a compass. A compass has a true north that is objective and external, that reflects natural laws or principles, as opposed to values which are subjective and internal. @FarrahC32 

Values Values are beliefs, attitudes and opinions that people hold regarding specific issues. They are standards of behaviour about what is important in life. Values are internal and subjective, and may change over time. Principles Principles are fundamental truths that are permanent, unchanging, and universal in nature. Include: integrity, dignity, honesty, quality, service, fairness, kindness and patience. No matter how the map is changing - natural laws, principles, operate regardless. @FarrahC32 

How we react to these principles impacts every aspect of our lives. For example, the principle of trust impacts us on four levels: Personal – Trustworthiness Interpersonal – Trust Managerial – Empowerment Organizational – Alignment @FarrahC32 

If you have a compass with you, and you know where you’re going — and the rough direction in which that is —  you’ll be able to withstand far more types of weather than if you just had a map. @FarrahC32 

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a good name is better than great riches @FarrahC32 

THANK YOU! @FarrahC32 @FarrahC32