Slide 11
Slide 11 text
1995 to 2001
➢ 1995: Windows 95 hits market, becomes instant success
➢ IBM weak on marketing, hardly getting PC clone makers on board
➢ OS/2 sold mainly to corporate customers for networking environments, but finally
loses there as well to Windows NT
➢ Even IBM‘s „Mr. OS/2“, David Barnes, is quoted saying: „OS/2 is great, but then
Sony‘s Betamax was way better than VHS…“
➢ 1996: OS/2 Warp 4 released, adds Java and speech recognition
➢ IBM finally stops development, but continues to sell OS/2 until 2001
➢ Gerstner quote #1: “The pro-OS/2 argument was based on technical
superiority... What my colleagues seemed unwilling or unable to accept was that
the war was already over and was a resounding defeat”
➢ Gerstner quote #2: “The battle between OS/2 and Microsoft Windows was
draining tens of millions of dollars, absorbing huge chunks of senior
management’s time, and making a mockery of our image.”