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OFFICIAL OFFICIAL aaa aaaa • aaaa • aaaa • aaaa Gloves in the time of Corona Guerilla testing in a pandemic

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OFFICIAL OFFICIAL Welcome!

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OFFICIAL OFFICIAL Agenda Part 1 – The mission • The problem • The solution • Challenges • Mitigation • The plan Part 2 – The process • Timeline • Preparing for guerrilla testing • Day 1 research • Day 2 research • Results • Lessons learned

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OFFICIAL OFFICIAL The
 mission How can we test face-to-face when the advice says “Don’t go near people” ? • The problem • The solution • Challenges • Mitigation • The plan

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OFFICIAL OFFICIAL The problem At the beginning of May 2020 …
 our boss came to us with a challenge: “We need to test some 
 facial recognition software 
 in a week. And it has to be on a government device.”

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OFFICIAL OFFICIAL The solution Gorilla testing Guerilla

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OFFICIAL OFFICIAL Challenges • Get executive support to go against the grain • Get people to talk to you during a pandemic • Get enough people and a good mix of demographics • Engage with people and observe while social distancing

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OFFICIAL OFFICIAL Mitigation • Get executive support to go against the grain? Have a Covid safety plan and 
 do research on public land
 • Get people to talk to you during a pandemic? Have obvious protective personal equipment on hand

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OFFICIAL OFFICIAL Mitigation • Get enough people and a good mix of demographics? Ensure a range of locations to ensure a demographic mix
 • Engage with people and observe while social distancing? Practice observing research from a distance

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OFFICIAL OFFICIAL The plan • 2 days in-field research • Devices • Covid safety pack • Consent forms • Mix of locations

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OFFICIAL OFFICIAL The process How do we finish research and get findings in just 5 days? • Timeline • Preparing for guerrilla testing • Day 1 research • Day 2 research • Results • Lessons learned

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OFFICIAL OFFICIAL Timeline T-2 Consider ways to complete face to face research on a government device in 1 week T-1 Prepare for guerrilla testing Day 1 Research and retro Day 2 Research Day 3 Synthesise findings for shareback

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OFFICIAL OFFICIAL T-1: Prep for guerrilla testing


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OFFICIAL OFFICIAL T-1: Prep for guerrilla testing


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OFFICIAL OFFICIAL Day 1: Research and retro

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OFFICIAL OFFICIAL Day 1:
 outcome Day 1: Outcome

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OFFICIAL OFFICIAL Day 2:
 Research Day 2: Research

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OFFICIAL OFFICIAL Day 2: Outcome

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OFFICIAL OFFICIAL Results 14 participants total • 3 people on Day 1 • 11 people on Day 2 • 7 people on each product • 7 people on each test device
 Good mix of demographics • Men and women aged 18 - 65 • Different skin tones • Different facial features • Wore glasses and/or a hat • Culturally diverse people

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OFFICIAL OFFICIAL Lessons learned • Have visibility of purpose so people don’t think you’re fundraisers or sales people ‒ Having a banner and a social media campaign really helped to support our cause
 • High foot traffic areas aren’t necessarily the easiest place to get engagement

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OFFICIAL OFFICIAL Lessons learned • Vary where you go to get a good mix of demographics ‒ Small local shops with cafés are great!
 • Don’t try and do too many locations in one day ‒ In hindsight 3 would have been perfect

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OFFICIAL OFFICIAL • Help make people feel safe ‒ Arm yourself with hand sanitiser and gloves + wipe down pens and test devices and observe social distancing 
 • Some gloves work better on devices than others ‒ Latex powder free gloves work a treat! Lessons learned

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OFFICIAL OFFICIAL • People loved knowing they were helping ‒ Incentives weren’t wanted Lessons learned

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OFFICIAL OFFICIAL Our biggest takeaway... You need to … • have thick skin • be ok with rejection and potential 
 criticism Image tweeted by ericisnoguapo

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OFFICIAL OFFICIAL Questions? • Timeline • Preparing for guerrilla testing • Day 1 research • Day 2 research • Results • Outcome

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OFFICIAL OFFICIAL Thank you! • Timeline • Preparing for guerrilla testing • Day 1 research • Day 2 research • Results • Outcome