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INTRO %&4*(/5)*/,*/( '6/%".&/5"-4

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%FTJHO$IBMMFOHF ˖ 4IBSFZPVSTUPSJFT ˖ &BDIQFSTPOJOUIFUFBNTIPVMEMJTUJOUFSFTUJOHTUPSJFT PCTFSWBUJPOT UIPVHIUT JOTJHIUTCBTFEPOUIFJSEFTJHO QSPNQU ˖ *EFOUJGZUIFNFTQBUUFSOT ˖ 7JTVBMJ[F:PVEPOUIBWFUPVTFUIF107TIFFU ˖ 'JOEZPVS;"8";"8" ˖ $SFBUFZPVSDPODFQUVBMNPEFMCZBOZUPPMT ˖ $SFBUF107T BUMFBTUUISFF107T Lunch: ʙ13:20

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%&4*(/130$&44 4UBOGPSEETDIPPM4UFQT

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PART 1 LECTURE

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*EFBUF

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*EFBUF "Ideate" enables people to think through new and innovative ideas without being constricted by everyday constraints. չ،؎ر،涪䟝պכծ傈䌢涸ח㶷㖈ׅ׷ׁתׂתזչ卻ַ ׇպװչ䫇ⵖպ׾《׶䩪ְծ倜׃ֻ؎ظك٦ذ؍ـז،؎ ر،׾荈歋ח罋ִ׷ֿה׾〳腉חׅ׷կ

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3FBMMZ

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*OUFSEJTDJQMJOBSZ$PMMBCPSBUJPO IUUQTICSPSHQFSGFDUJOHDSPTTQPMMJOBUJPO

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#3"*/4503.*/(*4/05'03(00%*%&" ˖ #SBJOTUPSNJOHJTVTFEGPSCFDPNJOHGSJFOEMZ BOETIBSJOHUIFTBNFVOEFSTUBOEJOH ˖ #SBJOTUPSNJOHJTHPPEBUQVTIJOHPVU PSEJOBSZJOTJHOJDBOUJEFBTFBSMZPO ˖ #SBJOTUPSNJOHJTGPSHPPERVFTUJPOT ˖ 8IZJTUIFNPTUJNQPSUBOURVFTUJPO FYXIZTJO 5PZPUB-FBONFUIPE ˖ )PXNJHIUXF JTQPQVMBSRVFTUJPOBNPOHEFTJHO UIJOLJOHXPSME JUTPSJHJOBMMZGSPN1(

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$SFBUF).8TGSPNB107 POVs HMW? HMW? HMW? HMW? HMW? HMW? HMW? HMW?

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Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF Empathy Brainstorm POV Sketch HMWQ Ideas POV HMWQ

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)PXNJHIUXF )PXˑNJHIU˒խXF Assumes that there is a solution out there -- it provides creative confidence. We can put idea out there that may or may not work -- either way, it’s okay. We are going to do it together and build on each other’s ideas.

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)PXNJHIUXF TBNQMFT %1஍ݩͷࠃࡍۭߓͷ஍্ͰͷମݧΛσβΠϯ͢Δɻ
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).82BOE%FTJHO1SJODJQMFT ).8 %FTJHO1SJODJQMFT BT,FZXPSE ).8 ).8

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5IFO JEFBUF

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5XPUZQFTPG*EFB Sketch Low-Fi / Dark-Horse Mid-Fi Prototype B. Product Idea ("Prototype" is a tangible form of the idea) Flyer Storyboard Skit Movie A. Story Idea (User Experience)

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4UPSZCPBSE

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1SPEVDU4LFUDI *NBHF 5JUMF %FTDSJQUJPO 7BMVF1SPQPTJUJPO

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&%1$PODFQU4IFFU

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.BQQJOHUP&%1$BOWBT

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*%&"5*0/.&5)0%4

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*%&"5*0/.&5)0%44$".1"3 ˖ 5IF4$".1&3BDSPOZNTUBOETGPS ˖ 4VCTUJUVUF ˖ $PNCJOF ˖ "EBQU ˖ .PEJGZ.JSSPS ˖ 1VUUPPUIFSQVSQPTFT ˖ &MJNJOBUF ˖ 3FBSSBOHF3FWFSTF http://www.innovatorstoolkit.com/exhibit19.1 The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012

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*%&"5*0/.&5)0%4#3"*/83*5*/( ˖ 5IFOBNFDPNFTGSPNUIFQSBDUJDFPGTJY QFPQMFXSJUJOHEPXOUISFFJEFBTJOWF NJOVUFT The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012

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*%&"5*0/.&5)0%4$PODFQU5SFF ˖ $PODFQUTSFQSFTFOUBHFOFSBMXBZPG BDIJFWJOHZPVSHPBM XIJMFJEFBTBSFNPSF TQFDJDBOEBDUJPOBCMF ˖ -FWFSBHFDVSSFOUJEFBT
 UPHFOFSBUFNBOZJEFBT The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012

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$POTUSBJOUT

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Visualize 4VNNBSZ'SPN&NQBUIZUP*EFBT Empathy Brainstorm POV Sketch HMWQ Ideas POV HMWQ

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PART 2 ACTIVITY

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TLJQ

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PART 3 DEBRIEF

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%*&' ˖ 8IBUBSFTPNFRVFTUJPOTZPVIBWFBSPVOE JEFBUJPOBOEDPODFQUEFWFMPQNFOU

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PART 4 DESIGN CHALLENGE

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%$3FOF*EFBT ˖ "TBOJOEJWJEVBM TLFUDIQSPEVDUJNBHFT CBTFEPOUIFTFMFDUFEJEFBT

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POVൃද: 14:20

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Ideate 15:40 ·Ͱ

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