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SEO
RYAN KING
[email protected]
@ryancanhelpyou
#signatureceo
www.ryancanhelpyou.com/talks/seo
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S
E
O
ee
xtra
pportunities
OUR GOAL
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S
E
O
earch
ngine
ptimization
OUR GOAL
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AWESOME.
But what does that
mean?
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YOUR AUDIENCE
Website
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YOUR AUDIENCE
Website
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YOUR STORY
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YOUR SUCCESS
Website
www
SEO
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Search
Overview
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SEARCH
93% of online experiences begin
with a search engine.
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SEARCH
75% of users never scroll past the first
page of search results.
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MOBILE
Mobile has surpassed desktop in digital media
time spent by device, according to comScore:
May [2014] turned out to be a banner month for
mobile … Mobile platforms – smartphones and tablets
– combined to account for 60% of total digital media
time spent, up from 50% a year ago.
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PPC
Pay-Per-Click Advertising
Google AdWords, Adkontekst, Bing/Yahoo
Network, Yandex and YouTube
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GOOGLE ADWORDS
http://www.google.com/adwords/
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SMO
Social Media Optimization
Facebook Ads, Facebook Exchange
https://moz.com/blog/10-things-ive-learned-while-learning-facebook-ads
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On-Page
Optimization
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QUALITY CONTENT
Grow your brand &
become the authority
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QUALITY CONTENT
• Well written and catchy titles (click-through)
• Use keywords in filenames
• Alt tags for images
• Think about what unique content items you can
provide your customers (ebooks, podcast, videos,
blog posts)… and tag them!
• Promote sharing of your content:
https://moz.com/blog/roadmap-creating-share-worthy-content-massive-
distribution
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SPEED
• Optimize Images
• Reduce file size of PDFs and other docs
• Not too many images
https://developers.google.com/speed/
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ACTION ITEMS
1) Write unique keyword rich Title Tag
2) Meta Description
3) Meta Keywords
4) Easy URL Structure for with keyword
5) Search Engine Friendly Website Design
6) Breadcrumb Navigation
7) Keyword Research
8 ) H1,H2,H3,H4 Tags ( include your main keywords)
9) Effective use of robots.txt file
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ACTION ITEMS
10) XML & HTML Sitemap
11) Alt Tags for images
12) Internal Linking of web pages
13) Choose best file names with your keywords
14) Use of No-follow links
15) Your Mobile site version
16) Keep your code as simple as you can
17) Keyword Density
18) Remove Canonical Problem ( if it is exists)
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Off-Page
Optimization
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CONTENT MARKETING
Brand Development
BUZZ MARKETING
Word-of-Mouth
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LOCAL SEO
1. Join your Local Chamber of Commerce
2. Join Local Networking Groups
3. Run Local Events and Syndicate with Event-listing
Websites
4. Sponsor Local Charities and Causes
5. Get Local Press (With a Link)
6. Participate and Recruit in your Local University’s
Job Fair
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LOCAL SEO
7. Get Listed on Website of you Local Suppliers or
Partners
8. Be Controversial: Fight a Cause
9. Buy Local Products and Services
10. Advertise on Local Classified Sites
11. List on Location-based Mobile check-in Services
12. Run a Groupon or Living Social Campaign
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Measuring
Success
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WEB ANALYTICS
Google Analytics
“Track thousands of data in an ongoing manner
(also in real time) using a dedicated tool for
measuring traffic and its efficiency.”
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WEB ANALYTICS
44% of survey respondents said they
lacked the metrics to demonstrate
the impact of marketing in 2014.
49%
- CMOSurvey.org
of marketers used intuition, not
data, when thinking about where to
invest marketing spending.
- Adobe Survey 2014
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GOOGLE ANALYTICS
http://www.google.com/analytics/
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GOOGLE ANALYTICS
http://www.google.com/analytics/
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https://adwords.google.com/KeywordPlanner
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Tools
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WORDPRESS PLUGINS
https://wordpress.org/plugins/wordpress-seo/
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Resources
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RESOURCES
Slides
http://ryancanhelpyou.com/talks/seo
eBooks
http://d2eeipcrcdle6.cloudfront.net/guides/Moz-The-Beginners-Guide-To-
SEO.pdf
https://moz.com/blog/seo-cheat-sheet
https://www.smartinsights.com/membership/basic-signup/
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RESOURCES
Tutorials / Tips & Tricks
https://moz.com/learn/seo
http://training.seobook.com/seo-training-overview
http://www.bruceclay.com/seo/search-engine-optimization.htm
https://moz.com/beginners-guide-to-seo
https://moz.com/search-ranking-factors
https://moz.com/google-algorithm-change#2015
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RESOURCES
Upcoming Meetups
Wednesday, November 18, 2015
http://www.meetup.com/webcontentmavens/events/
225576123/
Thursday, November 19, 2015
http://www.meetup.com/Level-Up-Silver-Spring-Business-
Development-MeetUp/events/226239317/
Thursday, December 3, 2015
http://www.meetup.com/Workshop-How-to-Start-Your-Business-
Right/events/226231698/
Friday, December 4, 2015
http://www.meetup.com/onlinemarketingmaryland/events/
223893003/
Wednesday, March 9, 2016
http://www.meetup.com/nova-ux/events/226370507/
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RESOURCES
Industry Trends / SEO news & reports
http://www.searchenginejournal.com/
http://inbound.org
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RESOURCES
SEO Quiz
https://moz.com/seo-expert-quiz