Accelerating an Ad-Tech Service with New Data Analyzing Platform CyberAgent, Inc Makoto Hasegawa

2 About me Makoto Hasegawa I am a cloud architect and leading the system admin team of CyberAgent Ad-Tech Business Division. I have been managing the OpenStack for about 2 year. Other than OpenStack, I also use cloud platforms such as AWS and GCP. Recently I’m most interested in how I can automate the cloud management by using various different tools. @makocchi https://facebook.com/makocchi0923

3 Agenda ɾAbout CyberAgent and adtech studio ɾAbout adtech studio infrastructures ɾAbout new data analyzing platform ɾAbout hardware for platform ɾFAQ

4 CyberAgent ? About CyberAgent and adtech studio About adtech studio infrastructures About new data analyzing platform About hardware for platform Accelerating an Ad-Tech Service with New Data Analyzing Platform

5 “To create the 21st Century’s leading company” CyberAgent is expanding its business in the field of Internet, A leading industry of the 21st Century.

6 About CyberAgent We are developing media business, Internet advertisement business, and game business etc.

7 About CyberAgent Internet advertisement business has been deployed in CyberAgent and 21 consolidated subsidiaries, its advertising billings is the number one in Japan. We sell internet ads (smartphone/PC) to advertisers. Internet advertisement business *Source: Joint survey of CyberAgent and Digital Infact of Seed Planning; Calculated based on our financial results for the period from Jan. to Dec. 2015 and the reference materials disclosed by each company.

8 About CyberAgent Game business, which was started from 2009, offers seven major titles and other several tens of smartphone games. Led by Cygames Inc., 11 subsidiaries specializing in game productions are developing and running smartphone games of various genres. Game business

9 About CyberAgent In 2004, A blog-based service “Ameba” has started. Since then our services changes its form to avatar service “Ameba Pigg”, to online community service to contents curation media, in accordance with the shift in the internet industry. In 2016, CyberAgent has entered the video business, which is attracting attention as a growth field. Media business

10 About CyberAgent Adtech Studio is a group of engineers at CyberAgent and its subsidiaries working to develop and operate the group’s advertising technology services. Established in October 2013 and comprising seven subsidiaries, it includes more than 250 engineers developing over 20 services. Adtech Studio

11 About CyberAgent Adtech Studio (Structure of Ad-Tech)

12 About CyberAgent Adtech Studio (FYI) If you want to know more details of Ad-Tech, please visit our website! https://www.cyberagent.co.jp/en/ir/personal/adtech/

13 Adtech studio infrastructures About CyberAgent and adtech studio About adtech studio infrastructures About new data analyzing platform About hardware for platform Accelerating an Ad-Tech Service with New Data Analyzing Platform

14 About adtech studio infrastructures We need …. ɾto accommodates a wide variety of subsidiaries and systems in a . ɾto be able to to changing policy and demand . ɾto deploy our infrastructure without the complex ɹconfiguration. ɾto raise when we want to deploy. ɹ(as a result, we are managing multi-vendor environment) ɾ . ɾ to support a variety of big data analysis. multi-tenant respond quickly as simple as possible the best hardware in each case redundant 10Gb networks robust platform

15 New data analyzing platform About CyberAgent and adtech studio About adtech studio infrastructures About new data analyzing platform About hardware for platform Accelerating an Ad-Tech Service with New Data Analyzing Platform

16 We need a robust platform for data analyzing We considered that what is required for deploying data analyzing platform. ɾmore CPU cores and more memories (but not a lot of disks) ɹ> We think that high-density servers are suitable in this case. ɾmore network bandwidth rather than 10Gb ɹ> 25Gb or 40Gb ? ɾmore efficient

17 platform platform platform platform Previously, our products had been analyzing in each. We thought that this is not optimal way. not efficient …

18 New Platform So we deployed new data analyzing platform and now we are accelerating an analyzing data. more efficient!

19 Hardware Accelerating an Ad-Tech Service with New Data Analyzing Platform About CyberAgent and adtech studio About adtech studio infrastructures About new data analyzing platform About hardware for platform

20 Hardware for platform High-density servers We chose Fusion Server X6800 and Fusion Server XH620 V3

21 Hardware for platform X6800 + XH620 V3 8 XH620 nodes in X6800 4U chassis (50% cut) 1 management UTP for 8 nodes (87.5% cut) 4 power supplies for 8 nodes (75% cut)

22 Hardware for platform 40Gb network We chose CE7850

23 Hardware for platform 40Gb network 32 x 40G QSFP+ port Managing CE7850 by iStack Can easy to version-up stacked switches

24 Hardware for platform Why Huawei? Huawei’s iStack was very nice for us. The response to some feature requests by tight cooperation with R&D was good. Always quick response when we needed support.

25 F A Q If you have any questions or anything, please do not hesitate to contact me! [email protected]

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