Doomed to Fail
Why
the
Enterprise
Needs
to
Stop
Wri1ng
Checks
that
Can’t
Be
Cashed
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Scene #1
Imagine
this…
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Are we
Doomed
to Fail?
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@JeffreyGoodReq
goodrequirements.com
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Problem
!=
Employees
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Problem
Culture
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Problems
Independence
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Problems
Common
understanding
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Problems
Trust
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Problems
Poor
expecta1ons
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Problems
Bad
agreements
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What’s a
promise?
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Promise
I
am
autonomous
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Promise
Specific
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Promise
Understood
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2 Parties
Promise
Maker
Promise
Holder
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Promise Holder
Accept
Ignore
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Scene #2
Re-‐imagine…
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Before the
promise
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Promise Maker
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Promise Maker
Capability
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Promise Maker
Capacity
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Promise Maker
Sphere
of
control
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Promise Maker
Desires
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Promise Maker
Important
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Promise Maker
Burden
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Promise Maker
Explicit
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Promise Maker
Publish?
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Promise Maker
Reputa1on
&
value
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Promise Holder
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Promise Holder
Safe
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Promise Holder
Sphere
of
control
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Promise Holder
!=
Voluntold
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Promise Holder
Explicit
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Promise Holder
Wri1ng?
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After the
promise
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Promise Maker
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Promise Maker
Understand
expecta1ons
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Promise Maker
Over-‐
communicate
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Promise Maker
Deliver
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Promise Maker
Withdraw
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Promise Holder
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Promise Holder
Verify
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Promise Holder
Consider
reputa1on
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Promise Holder
Plan
con1ngencies
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Promise Holder
Determine
if
promise
kept
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Promise Holder
Invoke
con1ngencies
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Practice
Your
turn
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Practice
Weak
Broken
Malicious
Unknown
Ignored
Kept
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In real
life . . .
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No content
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• Mark
Burgess,
In
Search
of
Certainty
• Kent
McDonald,
beyondrequirements.com
• Jeff
Sussna,
blog.ingineeringit.com
Resources
are
gathered
at:
• h[p://goodrequirements.com/pt
References