LEAN STARTUP T r Manuel Küblböck [email protected] @manuelkublbock Henning Wolf [email protected] @henningwolf 

LEAN STARTUP LEAN STARTUP “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.” Peter Drucker 

Companies are executing on that business model Startups are searching for a repeatable, scalable and profitable business model Steve Blank LEAN STARTUP 

BUILD-MEASURE-LEARN r Eric Ries 

BUILD-MEASURE-LEARN r Eric Ries Pivot 

STARTUP LIFECYCLE Ash Maurya Pr b /S Pr /M r 

STARTUP MARCH r 

STARTUP MARCH r 

BUSINESS MODEL CANVAS b w r f r Ash Maurya Alex Osterwalder Strategy 

PROBLEM INTERVIEW r v r b w r v Welcome (2 min) Collect demographics (2 min) Tell a Story (2 min) problem ranking (4 min) explore customer’s world view (15 min) wrapping up (2 min) document results (5 min) 

PAPER MOCKUPS f w r 

SOLUTION INTERVIEW r Welcome (2 min) Collect demographics (2 min) Tell a Story (2 min) Demo (15 min) test pricing (3 min) wrapping up (2 min) document results (5 min) 

MVP Types Product Fidelity REach many few high low Interview paper sketch Paper Prototype Video AdWords-campaign the product Concierge MVP Software Prototype Feature Fake Beta 

EXPERIMENTS w r 

PIVOTS r Zoom-in Pivot Zoom-out Pivot Customer Segment Pivot Customer Need Pivot Platform Pivot Business Architecture Pivot Value Capture Pivot Engine of Growth Pivot Channel Pivot Technology Pivot 

P f fr @henningwolf @manuelkublbock THANK YOU