Agenda
• mobile strategy
• technical approaches
• deep dive into Calatrava
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a question rom
the client...
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“ We need a mobile
strategy.
What should we be
building? ”
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The Consultant’s
Motto:
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The Consultant’s
Motto:
“it depends”
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“it depends” on...
Plat orm
Coverage
User
Experience
Time to
Market
Dev.
Cost
Discover-
ability
etc...
Development
Capability
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plat orm
coverage
UX
Zone of
Awesome
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plat orm
coverage
UX
Zone of
Awesome
You are
here
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plat orm
coverage
UX
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plat orm
coverage
UX
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mobile approaches
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mobile approaches
pure web
pure native
‘hybrid’
WORA
Portable
Body
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pure web
pure native
‘hybrid’
WORA
Portable
Body
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pure web
the uture,
but...
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pure web
hardware access
plat orm access
per ormance
discoverability
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pure web
pure native
‘hybrid’
WORA
Portable
Body
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pure native
implement rom scratch
or each plat orm
should at least share
requirements
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pure web
pure native
‘hybrid’
WORA
Portable
Body
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‘hybrid’
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web
native
vs.
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web native
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web native
pure
native
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web native
pure
native
pure
web
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web native
pure
web
wrabbed web
(e.g. phonegap)
pure
native
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wrabbed web
(e.g. phonegap)
embedded
web views
web native
pure
web
pure
native
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web native
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‘hybrid’
web native
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pure web
pure native
‘hybrid’
WORA
Portable
Body
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WORA
(write once, run anywhere)
(e.g. Kony, Appcelerator Titanium)
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common
implementation
iphone
app
android
app
mobile
web
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common
implementation
iphone
app
android
app
mobile
web
write once
run
anywhere
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The Uncanny Valley
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The Uncanny Valley
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The Glass Ceiling
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pure web
pure native
‘hybrid’
WORA
Portable
Body
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Portable
Body
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mobile app
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UI the rest
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portable
body
UI
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portable
body
iPhone
mobile
web
Android
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portable
body
iPhone
mobile
web
Android
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iPhone
mobile
web
Android
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Calatrava
A cross-platform mobile framework
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- controllers
- domain objs.
- services
views
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update
UI
respond to
user input
kernel
UI
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updating the UI
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someView.render( aViewMessage )
updating the UI
{...}
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someView.render( aViewMessage )
updating the UI
{...}
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someView.get( ‘field_id’, callbackFn )
reading the UI
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someView.bind( ‘event_id’, callbackFn )
responding to events
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calatrava is
‘HTML irst’
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HTML irst
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HTML irst
Get broad plat orm coverage quickly
No glass ceiling or UX
Avoid the uncanny valley
Experiment cheaply, validate, and
double-down only where it matters
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Testing
Acceptance
Tests
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Testing
app
logic
Acceptance
Tests
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where’s your logic?
mobile
app
mobile
services
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shared mobile
services
app
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app
shared mobile
services
app
app
iPhone
HTML
Android
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In Summary
Strategy depends on context
The Web Is The Future
‘Hybrid’ == Mobile App
Portable Body > WORA
Consider Thin Client