Engagement for Impact - Speaker Deck

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engagement for impact Amanda Zamora, @amzam  ProPublica senior engagement editor

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PROPUBLICA

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nonproﬁt

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nonproﬁt investigative

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nonproﬁt investigative mission-driven

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nonproﬁt investigative mission-driven impact

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Student-led exchange program for Tuscaloosa high schools

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engagement starts with your readers.   where are they?

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“Reporting recipes” help us network the story, build awareness & impact

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62 tips received so far

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62 tips received so far 38 available to reporters

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62 tips received so far 38 available to reporters 22 matched sources

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engagement starts with your readers.   How can you serve them?

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more than 1 million americans suffer from a preventable patient harm every year in the u.s. healthcare system. nearly 600 have shared their stories with propublica.

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1 - we created a community for patients, providers to discuss patient safety

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2 - we listened and looked for opportunities to serve that community

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2 - we listened and looked for opportunities to serve that community

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2 - we listened and looked for opportunities to serve that community

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3 - we invited people to Get Involved. “What’s your patient harm story?”

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3 - we invited people to Get Involved. “What’s your patient harm story?”

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3 - we invited people to Get Involved. “What’s your patient harm story?”

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the community grew. we cultivated hundreds of sources. their stories will be featured prominently in our final investigation.

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engagement starts with your readers.   opportunities for action that align with your editorial goals

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Help us uncover dark money spending in the 2012 campaign

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Help us uncover dark money spending in the 2012 campaign

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50 markets

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50 markets 200 stations

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43,000 ﬁles 50 markets 200 stations

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43,000 ﬁles 50 markets 200 stations $1 billion in ad contracts

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engaged readers by the numbers

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• 1,035 volunteers reviewed ﬁles engaged readers by the numbers

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• 1,035 volunteers reviewed ﬁles • 51 volunteers freed 100 or more ﬁles engaged readers by the numbers

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• 1,035 volunteers reviewed ﬁles • 51 volunteers freed 100 or more ﬁles • 17,600 out of 40,000 freed by election engaged readers by the numbers

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• 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users engaged readers by the numbers

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• 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter engaged readers by the numbers

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• 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter • 28 pages/visit, bounce rate 13% engaged readers by the numbers

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your audience is everywhere. do you know your audience? ASK them to get involved!