Problem Statement
● The specific problem or user need
● The result of the problem
● The situation: why this is a priority
● The opportunity: a result of the
problem and situation
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Value Proposition
● How the product solves the problem
● What are the benefits of solving the problem
● Why this is the best approach compared to
other options
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Discovery phase
1. Identify your users and understand their needs
2. Map the existing user journey
3. Analyze policies, laws and business needs
4. Decide the features for your minimum viable product
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Minimum viable product is a
learning tool used to test core
features with users
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Alpha phase
1. Design and build prototypes
2. Test prototypes with real users
3. Learn and iterate
4. Identify and understand the biggest risks
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A prototype should be quick,
dirty and disposable
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Beta phase
1. Build a fully working version of the service
2. Improve by testing with users
3. Solve technical and process challenges
4. Measure success with data
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Use data to measure
performance so you can analyse
the effect of changes
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Live phase
User needs, business needs, and the technical
landscape will evolve over time.
Keep improving your service based on:
1. user feedback
2. analytics
3. ongoing user research