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Jesse James Garrett Adaptive Path

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Show of hands.

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Wait, how many years?

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Disclaimers.

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1.

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Go broad.

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2.

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Go deep.

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3.

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Go for a walk.

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4.

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Go farther than
 you think you should.

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5.

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Put away your notes.

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6.

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Learn to spot
 your assumptions.

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7.

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Stay curious.

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8.

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Be as curious
 about your clients
 as you are about your users.

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9.

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Hang with different crowds.

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10.

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Cultivate allies.

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11.

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Pick your battles.

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12.

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Good work doesn't
 speak for itself.

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13.

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Changing a design is easy.
 Changing minds is hard.

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14.

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Pay attention to your failures.

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15.

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Everything is
 always changing.

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Thank you.