Scrum in agencies: where's the PO?

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Scrum in agencies: where's the PO? Agile Connect meetup March 2018 João Craveiro @jpgcc_

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Before Now Product Manager (2017—) Product Manager (2015–2017) Software Engineer (2014–2015) LASIGE Researcher (2009–2014) @jpgcc_

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Scrum Guide For the Product Owner to succeed, the entire organization must respect his or her decisions. @jpgcc_

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Scrum Guide Development Teams are structured and empowered by the organization to organize and manage their own work. @jpgcc_

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Scrum Guide The Scrum Master serves the organization in several ways @jpgcc_

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organization the organization the organization @jpgcc_

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Agency Client contract the organization Customer collaboration over contract negotiation @jpgcc_

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Scrum Master Development Team Product Owner 1 2 3 4 5 6 7 Ranked list of what’s required Team selects starting at top as much as it can commit to deliver by end of Sprint Tasks Tasks Tasks Product Backlog Sprint Backlog Sprint Planning Meeting Daily Scrum Meeting Sprint Retrospective Shippable Product Increment Sprint Review Daily 1–4 week Sprint Inputs from Execs, Team, Stakeholders, Customer, Users Burndown Chart Product Management @jpgcc_

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—Martin Eriksson Mind the Product blog (2011) “discover a product that is valuable, usable and feasible” —Marty Cagan Inspired (2008) UX Tech Business Product usable feasible valuable and deliver ✓ @jpgcc_

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Strategical Tactical Stakeholders Development Team Scrum Master Product Owner @jpgcc_

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Depending on the context, diﬀerent Scrum team setups work better than others, and... ...in some contexts the best option is ditching Scrum. @jpgcc_

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Client Agency Stakeholders Development Team Scrum Master Product Owner @jpgcc_

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Client Agency Stakeholders Development Team Scrum Master Product Owner €! @jpgcc_

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Client Agency Stakeholders Development Team Scrum Master Product Owner @jpgcc_

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Client Agency Stakeholders Development Team Scrum Master Product Owner Product Owner @jpgcc_

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Client Agency Stakeholders Development Team Scrum Master Some Guy Not a PO! !!! Not Scrum! @jpgcc_

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Client Agency Stakeholders Development Team Project Manager Some Guy @jpgcc_

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Client Agency Stakeholders Development Team Scrum Master Some Guy Someone else’s Product Owner @jpgcc_

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Summing up

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Only if product ownership is speciﬁcally agreed to as part of the hired services Otherwise, underpowered PO on agency side @jpgcc_

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Scrum Master becomes key ﬁgure in agency regarding client relationship Skilled - Trained - Committed PO on client side @jpgcc_

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Client won’t have nor buy PO No room for Scrum or continuous relationship (yet?) Projects, or walk away @jpgcc_

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https://joao.cravei.ro/blog/scrum-in-agencies/ Blog post @jpgcc_

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Questions? João Craveiro @jpgcc_ Photos from Unsplash, by Breather (x2) and Greyson Joralemon