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Developing for developers -
path to fame, money and
happiness
Raman Sharma, DigitalOcean
@rasharm_
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Why build a developer focused
business?
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More people are
learning development
skills than ever before
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100M
2025
2018
75% are under 35
50% self describe
as “new to coding”
< 40% have computer
science degree
75% work for SMBs
Students
Programmers
Analysts
Researchers
Gamers
Engineers
Designers
Data Scientists
Hobbyists
Coders
Animators
Sys Admins
Scientists
Flowgrammers
DevOps
Marketers
Global STEM education is driving
explosive growth of next-generation
developers and the SMB market.
2000 2012
5M
Programmers
1M
Engineers
35M
Developers
Source: developer surveys & company estimates
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Next-generation developers
Code is the second language.
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Multiple Developer
platforms enabling
millions of apps every
year. These apps need
new services and
capabilities.
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Big players busy with
enterprise IT. Room to
serve underserved
audience and simplify
targeted “tasks”
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20% of the top
cloud companies
in the world are
focused on
developers
Source: Forbes Cloud 100 https://www.forbes.com/cloud100/#74e09d915f94
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Why should YOU do it?
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As developers you solve
developer problems ALL the time
Automation, cron jobs, tools
shortcuts, how-to docs are all
potentially useful to other
developers
You know developers because
you ARE one
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But..
They said... Along came...
The list goes on...
Source control is a solved problem Github
AWS can do everything better DigitalOcean, Stripe, Twilio
There is no money in it MongoDB
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Why build a developer focused
business on DigitalOcean?
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We are different - we exist
for developers
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Our promise
Simplicity Service Scale
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Simplicity with choice
Developers of any skill. Apps of any scale.
IaaS Cloud-native PaaS
Control Convenience
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“It costs me about half as much as
Google Kubernetes Engine, and
whenever I’ve gotten stuck and
opened tickets, I’ve usually gotten
responses back in under an hour.”
Chris Roebuck, Founder and CEO
URLBOX Screenshots as a service
- Bootstrapped, profitable company
- Automates website screenshots and provides as API
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“As a founder and somebody that
doesn't have a DevOps background, I
didn't spend every morning of my life
wearing a pager and doing XML
sit-ups…what I wanted to do was
ship an application to users so that
we could begin iterating it.”
Jordan Husney, Co-Founder & CEO
Parabol Release products not DevOps reports
- Remote meeting platform for Agile teams
- During pandemic, turned post-its retrospectives to online
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“DigitalOcean was very attractive
because of its simplicity. The pieces in
place just really make sense - stuff that
you actually need. And none of the weird
stuff from the other cloud providers. And
obviously, DigitalOcean has a really good
reputation in the developer community”
Dan Ni, Founder & CEO
Scraperapi Proxy API for Web Scraping
- Bootstrapped, fast growing company
- Provides scalable block-resistant API for web crawling
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Thank you
@rasharm_