From story to startup - Speaker Deck

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FROM STORY TO STARTUP Bjarke Myrthu

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2000 MISSION: BETTER NARRATIVE FORMATS FOR THE INTERNET.

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2001 FROM LINEAR TO NON LINEAR

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2001 COMBINE MOVIE, MAGAZINE AND RADIO VIDEO PHOTO ARTICLE PHOTO VIDEO PHOTO ARTICLE ARTICLE ARTICLE

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2002

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2002 USE OF TIME: Encoding and uploading bullshit Trying to make #”*@% Flash work Creating great storytelling you love

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2002

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2004 - 2009

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2004 - 2009 • RECYCLE THE ARCHIVE • BUILD A NEW SOURCE OF REVENUE • STIR UP SOME BUZZ • INVENT NEW NON-LINEAR FORMATS MAIN GOALS WITH MAGNUM IN MOTION

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2004 - 2009 ✓ RECYCLE THE ARCHIVE ✓ BUILD A NEW SOURCE OF REVENUE ✓ STIR UP SOME BUZZ INVENT NEW NON-LINEAR FORMATS MAIN GOALS WITH MAGNUM IN MOTION

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2004 - 2009

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2004 - 2009

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2004 - 2009 FAILING AT NON-LINEAR • ONLINE VIDEO GOT VERY EASY (Finalcut + Flash) • TOO LONG PRODUCTION TIME • DIFFICULT TO SELL AND SYNDICATE

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2009 Scoping the tool Raising money Building a team BACK TO MISSION: WE NEED A NEW TOOL TO MAKE IT AS EASY AS VIDEO CREATION

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2010 FIRST EDITING TOOL:

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2010 USE OF TIME: Trying to make #”*@% editor work Creating great storytelling you love

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2011 • FROM TOOL TO PLATFORM • FROM EDITING TO ASSEMBLING • OPEN TO ALL SCENARIOS • GET USER FEEDBACK

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2011

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2012 GRID VIEW CANVAS VIEW

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2012 USE OF TIME: Trying to make #”*@% builder work Creating great storytelling you love

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2013 • OPEN PLATFORM & COMMUNITY • FOCUS ON MOBILE • MORE FRAGMENTED PROJECTS • EDUCATIONAL SCOPE • NEW & DIFFERENT FUNDRAISING

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2013 USE OF TIME: Having fun with building the interface Creating great storytelling you love

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THANKS!