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Tips for selling Continuous Delivery to your business @ DevOpsDays Madison @pm_suzie

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Suzie Prince Head of Product for ThoughtWorks products group Product Manager for Snap CI 10 + years experience in software development including agile and CD practices Tweeting @pm_suzie

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@pm_suzie

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@pm_suzie

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@pm_suzie

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@pm_suzie

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@pm_suzie SELLING CD TO YOUR BUSINESS Why Who How

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@pm_suzie “Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug fixes and experiments—into production, or into the hands of users, safely and quickly in a sustainable way.” - Jez Humble, continuousdelivery.com

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@pm_suzie “Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug fixes and experiments—into production, or into the hands of users, safely and quickly in a sustainable way.” - Jez Humble, continuousdelivery.com

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CONTINUOUS DELIVERY

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@pm_suzie WHY

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@pm_suzie $3 TRILLION @pm_suzie - Michael Krigsman, Worldwide cost of IT failure

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@pm_suzie $3 TRILLION @pm_suzie - Michael Krigsman, Worldwide cost of IT failure

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@pm_suzie - Gene Kim, How do we better sell DevOps?

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@pm_suzie - Gene Kim, How do we better sell DevOps?

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@pm_suzie - Mark Lyons, How do I become a Product Manager? @pm_suzie

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@pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

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@pm_suzie “IT is part of the business and not outside it. The team should be responsible for business success, not just technical success, which has no value in itself.” - Mary Poppendieck, Unknown

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@pm_suzie @pm_suzie

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@pm_suzie @pm_suzie

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@pm_suzie WHO

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@pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

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@pm_suzie @pm_suzie Busy! Knows business goals Understands customers Wants to deliver a valuable product Wants to meet customer needs Has too many requirements Has to balance bugs and new features Has to answer to customers when product is unavailable Needs feedback Does not know everything https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

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@pm_suzie @pm_suzie Busy! Knows business goals Understands customers Wants to deliver a valuable product Wants to meet customer needs Has too many requirements Has to balance bugs and new features Has to answer to customers when product is unavailable Needs feedback Does not know everything https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

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@pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

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@pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

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@pm_suzie HOW

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@pm_suzie BUILD EMPATHY @pm_suzie

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@pm_suzie BUILD EMPATHY @pm_suzie

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@pm_suzie ASK QUESTIONS Can you tell me more about… What is your desired outcome? What would make you happy? What’s a bad day look like? What does a good day look like? Is there anything I could do?

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@pm_suzie LISTEN @pm_suzie

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@pm_suzie LISTEN @pm_suzie

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@pm_suzie TIPS FOR ACTIVE LISTENING Give undivided attention and show you’re listening Defer judgement. Don’t assume. Have a open mind Provide feedback. Reflect. “What I’m hearing is…” No solutions! Say thanks

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@pm_suzie WHO

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@pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

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@pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

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@pm_suzie TELL STORIES @pm_suzie

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@pm_suzie TELL STORIES @pm_suzie

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@pm_suzie FASTER FEEDBACK

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@pm_suzie FASTER FEEDBACK CODE BUILD TEST RELEASE OPERATE

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@pm_suzie MORE RESPONSIVE

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@pm_suzie RESPONSIVE

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@pm_suzie HIGH QUALITY

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@pm_suzie QUALITY

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@pm_suzie REDUCED WASTE

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@pm_suzie REDUCE WASTE

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@pm_suzie SANE RELEASES

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@pm_suzie SANE RELEASES COMMIT BUILD AND TEST AUTOMATED TESTS STAGING DELIVER ACCEPTANCE

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@pm_suzie SANE RELEASES COMMIT BUILD AND TEST AUTOMATED TESTS STAGING DELIVER ACCEPTANCE

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@pm_suzie BETTER TEAMS

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@pm_suzie BETTER TEAMS

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@pm_suzie HANDLE OBJECTIONS https://www.videvo.net/video/traffic-lights-cycle-/2967 @pm_suzie

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@pm_suzie HANDLE OBJECTIONS https://www.videvo.net/video/traffic-lights-cycle-/2967 @pm_suzie

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@pm_suzie CONFUSION

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@pm_suzie “My customers don’t want new stuff every week.”

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@pm_suzie “I love the value of continuous delivery but I do think in an enterprise context more discretion is needed regarding continuous delivery.”

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@pm_suzie @pm_suzie

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@pm_suzie @pm_suzie

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@pm_suzie QUALITY CONCERNS

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@pm_suzie ONLY FOR UNICORNS

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@pm_suzie “Part of the reason IMVU can get away with all their bugs is because they’re in the entertainment business, so none of their users rely on them for anything really important.” - Anon, 50 Deployments A Day and The Perpetual Beta

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@pm_suzie “Continuous deployment sounds cool. In a world where safety and reliability and privacy and security aren’t important, it would be fun to try. But like a lot of other developers, I live in the real world. And I need to build real software.” -Jim Bird, Continuously Putting Your Customers at Risk

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@pm_suzie - Gene Kim, How do we better sell DevOps?

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@pm_suzie DATA AND RESOURCES

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@pm_suzie DATA AND RESOURCES

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@pm_suzie

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@pm_suzie

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@pm_suzie DATA AND RESOURCES • https://puppet.com/resources/white-paper/2016-state-of-devops-report • https://continuousdelivery.com/evidence-case-studies/ • http://www.mindtheproduct.com/2016/02/what-the-hell-are-ci-cd-and-devops-a- cheatsheet-for-the-rest-of-us/ • http://www.mindtheproduct.com/2016/07/continuous-delivery-devops-product- managers-new-bff/ • http://www.startuplessonslearned.com/2009/06/why-continuous-deployment.html • http://radar.oreilly.com/2009/03/continuous-deployment-5-eas.html

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@pm_suzie TIPS FOR SELLING CD TO YOUR BUSINESS Get to know your business Show empathy and learn drivers Tell stories highlighting benefits not features And keep going.…

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@pm_suzie http://i.imgur.com/SYZk3Qn.jpg