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EXPLORATORY 1

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2 εϐʔΧʔ നށ ܟొ Customer Succes EXPLORATORY ུྺ େֶࡏֶதʹϑʔυϩεΛݮΒͨ͢ΊʹɺֶੜஂମΛ্ཱͪ͛୅දΛ ຿ΊΔɻͦͷޙɺϏδωεΛ஌ΔͨΊʹԽֶϝʔΧʔͷσϡϙϯͱ ϑʔυςοΫܥελʔτΞοϓͰӦۀͱϚʔέςΟϯάΛܦݧɻ ΞϓϦͷ੒௕ͷͨΊʹ͸σʔλαΠΤϯε͕ඞཁͩͱײ͡ɺΞϓϦʹ ಛԽͨ͠Ϣʔβʔͷߦಈ෼ੳπʔϧΛ։ൃ͢ΔاۀʹͯɺΞϓϦۀք ͷKPI෼ੳͳͲΛ୲౰͢Δɻ ݱࡏ͸Exploratory, Inc. ͰΧελϚʔαΫηεΛ୲౰͢Δ๣Βɺσʔ λͷՄࢹԽͱ୳ࡧతσʔλ෼ੳΛઐ໳ͱͯ͠σʔλαΠΤϯεͷීٴ ʹऔΓ૊Ήɻ @ShirotoTakato

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3 • ࣭͝໰͸zoomͷνϟοτʹ͝౤ߘ͍ͩ͘͞ɻ • ηϛφʔͷײ૝΍໾ʹཱͭ৘ใΛTwitterͰϋογϡλάΛ ͚ͭͯπΠʔτΛ͓ئ͍͠·͢ɻ #Exploratoryηϛφʔ Exploratory Hour

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Exploratory Hour

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• ৚݅ʹΑͬͯҟͳΔ஋ʹஔ͖׵͍͑ͨ • ෳ਺ͷ৚݅ʹΑͬͯҟͳΔ஋ʹஔ͖׵͍͑ͨ 5 ࠓिͷ࣭໰

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• ৚݅ʹΑͬͯҟͳΔ஋ʹஔ͖׵͍͑ͨ • ෳ਺ͷ৚݅ʹΑͬͯҟͳΔ஋ʹஔ͖׵͍͑ͨ 6 ࠓिͷ࣭໰

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7 ΢ΣϒαΠτͷΞΫηεσʔλ

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8 ϢʔβʔͷΞΫηεճ਺ͷଟ͞ʹΑͬͯɺϥϕϧ͚͍ͮͨ͠ɻ

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9 ৚݅Λ΋ͱʹϢʔβʔʹϥϕϧ͚͍ͮͨ͠ɻ Count User Segment 100Ҏ্ Heavy User 50Ҏ্ Middle User 50ΑΓԼ Light User

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10 ͜Ε·Ͱ͸ɺ৚݅ʹΑͬͯ஋Λஔ׵͢Δࡍ͸ɺܭࢉΛ࡞੒ͷதͰ࣮ߦ͍ͯͨ͠ɻɻ

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11 ͦΕ͕όʔδϣϯ6.2͔ΒUIʹͳΓ·ͨ͠ʂ

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12 ྻϔομϝχϡʔ͔Β஋Λஔ͖׵͑ΔΛબͼɺ৚݅ΛࢦఆΛબ୒͢Δɻ

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13 ৚݅Λઃఆͯ͠ஔ׵ͷμΠΞϩά͕දࣔ͞Εͨɻ

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14 ৚݅Λ࡞੒͍ͯͨ͘͠Ίɺબ୒߲໨ΛΫϦοΫ͢Δɻ

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15 ৚݅Λઃఆ͢ΔμΠΞϩά͕։͘ͷͰԼهͷ৚݅Λࢦఆ͢Δɻ • ྻʹCountΛબ୒͢Δɻ • ԋࢉࢠʹҎ্Λબ୒͢Δɻ • ஋ʹ100Λࢦఆ͢Δɻ

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16 Count͕100Ҏ্ͱ͍͏৚͕݅࡞੒͞Εͨɻ

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17 ৚݅ʹϚονͨ࣌͠ͷ஋Λࢦఆ͢ΔͨΊɺ৽͍͠஋ΛΫϦοΫ͢Δɻ

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18 ৽͍͠஋ʹ “Heavy User”Λࢦఆ͢Δɻ

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19 Count͕100Ҏ্ͷ࣌ʹ”Heavy User”ͷ஋Λฦ͢৚͕݅ઃఆ͞Εͨɻ

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20 ࣍ʹɺCount͕50Ҏ্ͷ࣌ʹ”Middle User”ͷ஋Λฦ͢৚݅Λઃఆ͍ͨ͠ɻͦͷ ͨΊɺʴ(ϓϥε)ϘλϯΛΫϦοΫͯ͠৚݅Λ௥Ճ͢Δɻ

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21 ৽͘͠৚݅Λࢦఆ͢Δ߲໨͕௥Ճ͞Εͨɻ

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22 ৽͘͠Լهͷ৚݅Λࢦఆ͢Δɻ • ྻʹCountΛબ୒͢Δɻ • ԋࢉࢠʹҎ্Λબ୒͢Δɻ • ஋ʹ50Λࢦఆ͢Δɻ

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23 Count͕50Ҏ্ͱ͍͏৚͕݅࡞੒͞Εͨɻ

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24 ࣍ʹɺ৽͍͠஋ʹ “Middle User”Λࢦఆ͢Δɻ

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25 Count͕50Ҏ্ͷ࣌ʹ”Middle User”ͷ஋Λฦ͢৚͕݅ઃఆ͞Εͨɻ

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26 ࠷ޙʹɺࢦఆͨ͠৚݅ʹϚον͍ͯ͠ͳ͍(Count͕50ΑΓԼ)ͷਓͨͪʹɺ “Light User”ͱ͍͏஋Λฦ͍ͨ͠ɻͦΕҎ֎ͷ৔߹ͷ৽͍͠஋ΛΫϦοΫ͢Δɻ

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27 ৽͍͠஋ʹ “Light User”Λࢦఆ͢Δɻ

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28 શͯͷ৚݅ͱ৽͍͠஋Λࢦఆ͢Δ͜ͱ͕Ͱ͖ͨɻ

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29 ৽͘͠ྻΛ࡞੒ʹνΣοΫΛͯ͠೚ҙͷྻ໊Λೖྗ͢Δɻ

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30 ΞΫηεճ਺(Count)Λ΋ͱʹɺϢʔβʔʹϥϕϧΛ͚ͭΔ͜ͱ͕Ͱ͖ͨɻ

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31 αϚϦɾϏϡʔͰ֬ೝͯ͠ΈΔͱɺϔϏʔϢʔβʔ͸199ਓɺϛυϧϢʔβʔ ͸193ਓ͍Δ͜ͱ͕Θ͔Δɻ

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ΞΫηεճ਺͕1000Ҏ্ͷ৔߹ɺ1000ͩͬ ͨ͜ͱʹ͍ͨ͠ɻ 32

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33 CountͷྻΛݟͯΈΔͱɺΞΫηεճ਺͕ҟৗͳ஋͕͍͔ͭ͋͘Δɻ

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34 ΞΫηεճ਺͕1000Ҏ্ͷ৔߹ɺ1000ͩͬͨ͜ͱʹ͍ͨ͠ɻ VTFSJE $PVOU 6TFS4FHNFOU " " " " "

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35 ྻϔομϝχϡʔ͔Β஋Λஔ͖׵͑ΔΛબͼɺ৚݅ΛࢦఆΛબ୒͢Δɻ

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36 ৚݅Λઃఆͯ͠ஔ׵ͷμΠΞϩά͕දࣔ͞Εͨɻ

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37 Լهͷ৚݅Λࢦఆ͢Δɻ • ྻʹCountΛબ୒͢Δɻ • ԋࢉࢠʹҎ্Λબ୒͢Δɻ • ஋ʹ1000Λࢦఆ͢Δɻ

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38 Count͕1000Ҏ্ͱ͍͏৚͕݅࡞੒͞Εͨɻ

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39 ࣍ʹɺ৽͍͠஋ʹ1000Λࢦఆ͢Δɻ

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40 Count͕1000Ҏ্ͷ࣌ʹ1000ͷ஋Λฦ͢৚͕݅ઃఆ͞Εͨɻ

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41 ࢦఆͨ͠৚݅ʹϚον͍ͯ͠ͳ͍(Count͕1000ΑΓԼ)ͷਓͨͪ͸ɺྻͷ஋Λͦ ͷ··ฦ͍ͨ͠ɻͦΕҎ֎ͷ৔߹ͷ৽͍͠஋ΛΫϦοΫ͢Δɻ

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42 ৽͍͠஋ʹCount(ྻ໊)Λࢦఆ͢Δɻ

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43 શͯͷ৚݅ͱ৽͍͠஋Λࢦఆ͢Δ͜ͱ͕Ͱ͖ͨɻ

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44 ৽͘͠ྻΛ࡞੒ʹνΣοΫΛͯ͠೚ҙͷྻ໊Λೖྗ͢Δɻ

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45 ΞΫηεճ਺(Count)͕1000Ҏ্ͷਓͨͪͷ஋Λ1000ʹஔ͖׵͑Δ͜ͱ͕Ͱ͖ͨɻ

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46 αϚϦɾϏϡʔͰ֬ೝͯ͠Έͯ΋ɺCountͷ࠷େ஋͕1000ʹͳ͍ͬͯΔ͜ͱ͕ ֬ೝͰ͖Δɻ

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• ৚݅ʹΑͬͯҟͳΔ஋ʹஔ͖׵͍͑ͨ • ෳ਺ͷ৚݅ʹΑͬͯҟͳΔ஋ʹஔ͖׵͍͑ͨ 47 ࠓिͷ࣭໰

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Count ≧ 100 ̍ͭͷ৚݅ʹϚον

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Count ≧ 100 & os == “macosx” ෳ਺ͷ৚݅ʹϚονʢandʣ

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VTFSJE DPVOU PT DPVOU͕Ҏ্͔ͭ PT͕NBD " NBDPTY '"-4& " XJOEPXT '"-4& " NBDPTY 536& " NBDPTY 536& " XJOEPXT '"-4& 50 ෳ਺ͷ৚݅ʹϚονʢandʣ

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count ≧ 100 | os == “macosx” ෳ਺ͷ৚݅ʹϚονʢorʣ

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VTFSJE DPVOU PT DPVOU͕Ҏ্·ͨ͸ PT͕NBD " NBDPTY 536& " XJOEPXT 536& " NBDPTY 536& " NBDPTY 536& " XJOEPXT '"-4& 52 ෳ਺ͷ৚݅ʹϚονʢorʣ

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ΞΫηεճ਺͕100Ҏ্͔ͭos͕macͷϢʔ βʔʹϥϕϧΛ͚͍ͭͨ 53

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54 ྻϔομϝχϡʔ͔Β஋Λஔ͖׵͑ΔΛબͼɺ৚݅ΛࢦఆΛબ୒͢Δɻ

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55 ৚݅Λઃఆͯ͠ஔ׵ͷμΠΞϩά͕දࣔ͞Εͨɻ

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56 ৚݅ࣜΛೖྗͯ͠ΈΔ΋ɺ2ͭͷ৚݅Λࢦఆ͢Δ͜ͱ͕Ͱ͖ͳ͍ɻ

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57 ΧελϜΛબ୒͢Δɻ

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58 ΧελϜʹԼهͷ৚݅ࣜΛೖྗ͢Δɻ

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59 Count͕100Ҏ্Ͱ׌ͭos͕macosxͱ͍͏৚݅Λࢦఆ͢Δ͜ͱ͕Ͱ͖ͨɻ

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60 ৽͍͠஋ʹ”mac Heavy User”Λࢦఆ͢Δɻ

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61 Count͕100Ҏ্Ͱ׌ͭos͕macosxͷ࣌ʹ”mac Heavy User”ͷ஋Λฦ͢৚͕݅ ઃఆ͞Εͨɻ

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62 ͦΕҎ֎ʹฦ͢஋ʹ”User”ͱࢦఆ͢Δɻ

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63 શͯͷ৚݅ͱ৽͍͠஋Λࢦఆ͢Δ͜ͱ͕Ͱ͖ͨɻ

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64 ৽͘͠ྻΛ࡞੒ʹνΣοΫΛͯ͠೚ҙͷྻ໊Λೖྗ͢Δɻ

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65 ΞΫηεճ਺(Count)͕100Ҏ্Ͱ׌ͭos͕macosxͷਓʹϥϕϧΛ͚ͭΔ͜ͱ ͕Ͱ͖ͨɻ

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66 αϚϦɾϏϡʔͰ֬ೝͯ͠ΈΔͱɺmacͷϔϏʔϢʔβʔ͸107ਓ͍ΔΑ͏ͩɻ

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A and B Count > 100 & os == “macosx” A or B ·ͱΊ Count > 100 | os == “macosx”

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Exploratory presents. σʔλϦςϥγʔɾαϩϯ #1 2020೥10݄16೔ʢۚʣ12:00 PM

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ؠڮ ஐ޺༷ εϓϥΠϯάϩʔόϧגࣜձࣾ גࣜձࣾ truestar ށ௩ Ղࢠ༷ ໦ా ࿨ኍ༷ גࣜձࣾϓϦϯγϓϧ औక໾෭ࣾ௕ / νʔϑɾΤόϯδΣϦετ εϐʔΧʔ ੢ా צҰ࿠ Exploratory, inc CEO ίϯαϧλϯτ Ϛωʔδϟʔ

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70 ࣌ؒ λΠτϧ ൃදऀ 12:00 ίϩφ࣌୅ͷࠓɺσʔλϦςϥγʔ Exploratory, inc ੢ా צҰ࿠ 12:20 BI͔Βͦͷઌͷσʔλ׆༻΁ εϓϥΠϯάϩʔόϧגࣜձࣾ ؠڮ ஐ޺༷ 12:40 ෼ੳ͔ΒՁ஋͋ΔΞ΢τϓοτΛग़͢ʹ͸ גࣜձࣾ truestar ށ௩ Ղࢠ༷ 13:00 Google AnalyticsϢʔβʔ͕ؕΓ͕ͪͳ3ͭͷམͱ݀͠ גࣜձࣾϓϦϯγϓϧ ໦ా ࿨ኍ༷ 13:20 ύωϧσΟεΧογϣϯ 13:50 ࣭ٙԠ౴ ΞδΣϯμ

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12݄ΦϯϥΠϯ։࠵ʂ ฏ೔൛: 12݄1೔(Ր), 2೔(ਫ), 3೔(໦)

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• ϏδωεͰ࢖͑Δࢥߟྗͷҭ੒ σʔλαΠΤϯεͷεΩϧशಘ͚ͩͰͳ͘ɺσʔλΛ࢖ͬͨΑΓΑ͍ҙࢥܾఆΛߦ͏ͨ Ίʹඞཁͳ౷ܭతɾ֬཰తࢥߟྗ΋शಘͰ͖Δɻ • ݱ৔Ͱ࢖͑ΔεΩϧͷशಘ ڭࣨͷத͚ͩͰ௨༻͢Δཧ࿦ΑΓ΋ɺ࣮ࡍͷϏδωεͷݱ৔Ͱͷ໰୊Λղܾ͢ΔͨΊʹ ࢖͑ΔεΩϧͷशಘʹॏ৺Λ͓͍ͨτϨʔχϯάɻ • ϓϩάϥϛϯάͳ͠ RݴޠͷUIͰ͋ΔExploratoryΛ෼ੳπʔϧͱͯ͠࢖༻͢ΔͨΊɺࢥߟྗͱσʔλαΠΤϯ εͷख๏ͷशಘʹ100ˋूதͰ͖Δɻ ಛ௃

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76 “౷ܭతͷجຊ͔ΒϞμϯͳख๏(random forest΍ prophet)·Ͱ໢ཏతʹֶ΂Δ͜ͱʹՃ͑ͯɺ౷ܭ ͱػցֶशͷख๏ͷҧ͍·Ͱઆ໌ͯ͠΋Β͑ͨ ͷͰඇৗʹࢀߟʹͳΓ·ͨ͠ɻ” 3݄ΦϯϥΠϯ൛ϒʔτΩϟϯϓࢀՃऀ

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77 “෼͔Γʹ͍͘౷ܭͷ࿩ΛϋϯζΦϯͳͲͰମݧ ͯ͠ɺ͜ΕͳΒࣗ෼Ͱ΋Ͱ͖ͦ͏ʂ࣮༻తͳ΋ ͷʹͰ͖ͦ͏ʂͱࢥ͑ΔϓϩάϥϜͰͨ͠ʂ” 7݄ΦϯϥΠϯ൛ϒʔτΩϟϯϓࢀՃऀ

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78 “࣭໰͕׆ൃʹग़͍ͯͯɺͲΕ΋ͦͷ৔Ͱղܾ͞ Ε͍ͯͨ͜ͱ͕ྑ͔ͬͨʂExploratoryνʔϜʹ͢ ͙ճ౴௖͚Δͱ͍͏ͷ͚ͩͰ΋Ձ஋͕͋Δʂ” 5݄ΦϯϥΠϯ൛ϒʔτΩϟϯϓࢀՃऀ

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Q & A

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Contact Email [email protected] Twitter Hashtag #ExploratoryHour ͰπΠʔτʂ Twitter @ExploratoryJp Exploratory Hour https://bit.ly/30odd9q

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EXPLORATORY