デザイン思考時代の企画のつくり方

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σβΠϯࢥߟ࣌୅ͷ اըͷͭ͘Γํ :VTVLF8BEBBLBZVTVLFCF 69+".

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Ϙέͯͭͬͯ͘·͢

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͜͜Ͱࣗݾ঺հ w ࿨ా༟հBLBZVTVLFCF w ϫσΟοτ୅දऔక໾ w ΦϞϩΩ$50 w ٕज़ސ໰Y w DPGPVOEFSPGCPLFUF w 8FC"QQ&OHJOFFS w XBEBGNEBOEZGN

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ຊ೔ͷςʔϚ

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اըͷͭ͘Γํ 69ʹؔΘΔ ͔΋͠Εͳ͍

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اը ίϯηϓτͬͯݴ͏͚ ͲίϯηϓτJTԿʁ ͱΓ͋͑ͣϒϨετͨ͠ ͚Ͳͦͷޙ͸ اըΛͭ͘Δॱংͩͯͬ ܾͯ·ͬͯͳ͍ΑͶʙ ຊ౰ʹࣗ෼ୡͷ ͭ͘Γ͍ͨ΋ͷΛམͱ͠ࠐ ΊͯΔʁ

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اըͷͭ͘Γํͬͯ ํ๏࿦Խ͞Εͯͳ͍

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SFG

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σβΠϯࢥߟ࣌୅ͷ اըͷͭ͘ΓํΛ঺հ͠·͢

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૑଄ͷϓϩηε

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఩ֶ Ϗδϣϯ ΞΠσΞ ίϯηϓτ σβΠϯ ϓϩτ ࣮૷ ӡ༻ ૑଄ͷϓϩηε .JE

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ͱ͋ΔʮJ1PEʯΛ ྫʹ঺հ

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఩ֶ

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ܾͯ͠༳Δ͕ͳ͍ߟ͑ํ΍৴೦ w ϓϩηεͷதͰඞཱͣͪ ฦΔ͜ͱ͕ग़དྷΔ w νʔϜશମ΋͘͠͸Ϧʔ μʔ͕͍࣋ͬͯΕ͹ྑ͍ w Իָ͕޷͖ʂ w ͔ͩΒͦ͜ԻָΛ͍ ͭͰ΋Ͳ͜Ͱ΋ָ͠ Έ͍ͨ͡Όͳ͍͔ʂ w ͳΜͰԻָ͕޷͖ͩͬ ͯʁͦΓΌԻָ͸ਓ Λ޾ͤʹ͢Δ͠

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Ϗδϣϯ

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఩ֶΛ۩ݱԽͤͨ͞׎͍͑ͨ͜ͱ w Ϣʔβʔଆʹ׎͑ͯ΋Β ͍͍ͨ͜ͱͱ੍࡞ଆͷʮཪ Ϗδϣϯʯ͕͋Δ w ͨ͘͞ΜԻָΛָ͠ ͍ΜͰ΋Β͓͏ w ΋ͬͱԻָΛௌ͚Δ ϓϥοτϑΥʔϜΛ ͭ͘Δ w σδλϧ࣌୅ͷԻָϓ ϥͬͱϑΥʔϜͱͯ͠ σϑΝΫτελϯμʔ υʹͳΔ

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ΞΠσΞ

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ϏδϣϯΛ࣮ݱ͢Δ۩ମతͳҊୡ w ݸผ۩ମతͳ΋ͷ͸શͯ ΞΠσΞ w ϒϨετͰͱʹ͔ͨ͘͘ ͞Μग़ͯ͠ίϯηϓτͰ ऩଋͤ͞Δ w ॴ༗͍ͯ͠ΔۂશͯΛ࣋ͪา͚Δ w σΟεϓϨΠͱίϯτϩʔϥ͚ͩͷͳΔ΂ ͘খ͍͞αΠζͷσόΠε w ઐ༻ͷιϑτ΢ΣΞʢJ5VOFTʣͰۂΛ؅ཧ ͠σόΠεͱಉظͤ͞Δ w ίϯτϩʔϥ͸ۂͷબ୒ͱϓϨΠϠʔͷૢ ࡞͚ͩͰ͖Ε͹Α͍ w ΞϧόϜผ͚ͩ͡Όͳͯ͘ΞʔςΟετผ ΍೥୅ผɺδϟϯϧผͳͲͰ࠶ੜͰ͖Δ w ࠶ੜத͸ۂͷΞʔτϫʔΫΛ͔ͬ͜Α͘ද ࣔͤ͞Δ w ൢചαΠτʢJ5VOFT.VTJD4UPSFʣͰۂΛ ങͬͨΒͦͷ··σόΠεʹ΋ಉظ͞ΕΔ

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ίϯηϓτ

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ΞΠσΞΛଋͶΔϑϨʔϜϫʔΫ w ݁ՌϏδϣϯΛ࣮ݱ͢Δ w ֓೦Ͱ͸͋Δ͕ ৑௕ͳ ҰจͰද͢͜ͱ͕ग़དྷΔ w ઐ༻ͷԻָιϑτΛܦ༝ͯ͠ॴ༗͢ΔۂશͯΛ ࣋ͪӡ΂ΔܞଳܕԻָϓϨΠϠʔ ΞΠσΞୡ ·ͱΊΔ࿮ίϯηϓτ

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σβΠϯ

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޿͍ҙຯͷͰͷσβΠϯ w ΞΠσΞΛσΟςʔϧʹམͱ͜͠Ή w ཁ݅ఆٛɺ֓೦ઃܭɺ6*69εέον w ໊લ෇͚ w ଥڠܾͯ͠Ί͍ͯ͘

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͓͞Β͍

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఩ֶ Ϗδϣϯ ΞΠσΞ ίϯηϓτ σβΠϯ ϓϩτ ࣮૷ ӡ༻ ૑଄ͷϓϩηε .JE

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૑଄ͷϓϩηε w ఆܕԽ͞Εͯͳ͍اըͷͭ͘Γํʹ໎͍͕ͳ͘ͳΔ w ఩ֶ͔ΒҰ؏ͨ͠΋ͷͮ͘Γ͕ग़དྷΔ w ֤ϓϩηεͰ੒Ռ෺͕ग़དྷΔͷͰʮ΍ͬͨײʯ͕ग़Δ w νʔϜͰͭ͘Δ͜ͱͰνʔϜϏϧσΟϯάʹͳΔ w μϝͩͬͨΒ໭Ε͹͍͍

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