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In SEO, there are
a lot of levers
we can pull.
You may be
focused
here.
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In SEO, there are
a lot of levers
we can pull.
When the
root cause
is up here.
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And, it’s easy to catch “shiny
object syndrome.”
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You’re overlooking the cause
of underperformance.
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Sneaky Issues
Tools & Tactics
Diagnosis
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Sneaky Issues
Tools & Tactics
Diagnosis
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Run a “Mimic Googlebot” crawl.
tinyurl.com/mimic-googlebot
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Run a “Mimic Googlebot” crawl.
tinyurl.com/mimic-googlebot
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Check your indexing rate.
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Analyze your raw HTML
● Main nav links
● Footer nav links
● Faceted nav links
● Canonical links
● Pagination links
● Breadcrumb links
● In-content links
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Verify links are in the raw HTML
View Rendered Source extension for Chrome
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Sneaky Issues
Tools & Tactics
Diagnosis
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Links aren’t fully crawlable.
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Links aren’t fully crawlable.
?
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Links aren’t fully crawlable.
No
links in raw HTML
Injected via
JavaScript
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Links aren’t fully crawlable.
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You have too few inlinks.
= 38% indexing rate
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You have too few inlinks.
Before:
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You have too few inlinks.
Before:
After:
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You have too few inlinks.
= 38% indexing rate
tinyurl.com/more-inlinks
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Sneaky Issues
Tools & Tactics
Diagnosis
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Create an HTML sitemap.
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Build strong secondary navs.
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Link from high-authority pages.
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Implement SSR or SSG
CSR 👎 SSR 👍 SSG 💪
Links are
JavaScript
-rendered
Links are served
in
HTML
Links are served
in pre-built
HTML
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How to detect SSR or SSG
Wappalyzer extension for Chrome
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Automate internal linking.
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Or, DIY it (for the code-
comfortable)
Screaming Frog + Open AI + Google Colab
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Don’t treat symptoms,
fix the root cause.
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Connect with me
linkedin.com/in/cgriffinroerjr/
[email protected]
Connect with Uproer
uproer.com
linkedin.com/company/uproer/