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Internal linking: SEO's most overlooked tactic Griffin Roer Uproer Speakerdeck.com/griffinroer @_uproer

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2 In SEO, there are a lot of levers we can pull.

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3 In SEO, there are a lot of levers we can pull. You may be focused here.

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4 In SEO, there are a lot of levers we can pull. When the root cause is up here.

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5 And, it’s easy to catch “shiny object syndrome.”

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6 You’re overlooking the cause of underperformance.

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7 Sneaky Issues Tools & Tactics Diagnosis

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8 Sneaky Issues Tools & Tactics Diagnosis

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9 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot

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10 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot

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11 Check your indexing rate.

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12 Analyze your raw HTML ● Main nav links ● Footer nav links ● Faceted nav links ● Canonical links ● Pagination links ● Breadcrumb links ● In-content links

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13 Verify links are in the raw HTML View Rendered Source extension for Chrome

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14 Sneaky Issues Tools & Tactics Diagnosis

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15 Links aren’t fully crawlable.

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16 Links aren’t fully crawlable. ?

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17 Links aren’t fully crawlable. No links in raw HTML Injected via JavaScript

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18 Links aren’t fully crawlable.

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19 You have too few inlinks. = 38% indexing rate

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20 You have too few inlinks. Before:

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21 You have too few inlinks. Before: After:

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22 You have too few inlinks. = 38% indexing rate tinyurl.com/more-inlinks

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23 Sneaky Issues Tools & Tactics Diagnosis

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24 Create an HTML sitemap.

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25 Build strong secondary navs.

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26 Link from high-authority pages.

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27 Implement SSR or SSG CSR 👎 SSR 👍 SSG 💪 Links are JavaScript -rendered Links are served in HTML Links are served in pre-built HTML

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28 How to detect SSR or SSG Wappalyzer extension for Chrome

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29 Automate internal linking.

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30 Or, DIY it (for the code- comfortable) Screaming Frog + Open AI + Google Colab

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31 Don’t treat symptoms, fix the root cause.

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32 Connect with me linkedin.com/in/cgriffinroerjr/ [email protected] Connect with Uproer uproer.com linkedin.com/company/uproer/