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90% resource reduction by 2050

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90% resource reduction by 2050 Designers are slaves to the machine

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90% resource reduction by 2050 Designers are slaves to the machine Designers talk a load of crap

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10% interest in serious change

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10% interest in serious change Designers are the professional creatives

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10% interest in serious change Designers are the professional creatives Designers create value and narratives

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IMPACT MANAGEMENT DEMAND MANAGEMENT ETHICS Principles Domains CLEAN/ABUNDANT/CONTROLLED EFFICIENT/DESIGNED/ NETWORKED/SKILLED MEDIA Soil Space Earth Water RESOURCES Fossils Life-systems Minerals Biota APPLICATIONS Power Housing Mobility Food Goods Infrastructure MY NEEDS/THEIR NEEDS SUSTAINABILITY Urban Design Themes Life Park Functional green spaces Industry Park Urban-scale industrial production, in resoruce loops Service Park Products and services, delivered commercially, designed by community, from central locations Pollution Reduction Stock Conservation/Production Nature Protection Resource Efficiency Functional Efficiency Use Efficiency Welfare Efficiency Sufficiency-Limits Respect-Limits Parks Networks Resource Net Resource cycling through industry notes in urban area Energy Net Biomass (from Life Park) feeds co-generation of electricity and hot water across urban space Transport Net Multi-modal public transport with smart-card/GPS access EYE Net Transparent, community-designed, commercial access to goods Knowledge Substance Palette Limited, sustainability-led specific of materials for area Information Plaza Public environmental/social information source Pledge Bank Public reposititory of personal commitments to act EYE Web Online, mobile view of available goods & services

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IMPACT MANAGEMENT DEMAND MANAGEMENT ETHICS Principles Domains CLEAN/ABUNDANT/CONTROLLED EFFICIENT/DESIGNED/ NETWORKED/SKILLED MEDIA Soil Space Earth Water RESOURCES Fossils Life-systems Minerals Biota APPLICATIONS Power Housing Mobility Food Goods Infrastructure MY NEEDS/THEIR NEEDS SUSTAINABILITY Urban Design Themes Life Park Functional green spaces Industry Park Urban-scale industrial production, in resoruce loops Service Park Products and services, delivered commercially, designed by community, from central locations Pollution Reduction Stock Conservation/Production Nature Protection Resource Efficiency Functional Efficiency Use Efficiency Welfare Efficiency Sufficiency-Limits Respect-Limits Parks Networks Resource Net Resource cycling through industry notes in urban area Energy Net Biomass (from Life Park) feeds co-generation of electricity and hot water across urban space Transport Net Multi-modal public transport with smart-card/GPS access EYE Net Transparent, community-designed, commercial access to goods Knowledge Substance Palette Limited, sustainability-led specific of materials for area Information Plaza Public environmental/social information source Pledge Bank Public reposititory of personal commitments to act EYE Web Online, mobile view of available goods & services

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THE HEART OF IT ALL Photo: Lamorisse et al JM | DESIGNBOOST MALMÖ | 15-17.09.08

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90/10 URBAN SOLUTIONS Consumerish Fast, Big, Global DESIGN DIRECTIONS Clear New

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APPROACHES | PRINCIPLES P O L I C Y S C I E N C E D E S I G N 90/10 URBAN SOLUTIONS Consumerish Fast, Big, Global DESIGN DIRECTIONS Clear New

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APPROACHES | PRINCIPLES P O L I C Y S C I E N C E D E S I G N EFFICIENT USE BETTER USE QUALITY THE HEART OF IT ALL

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APPROACHES | PRINCIPLES P O L I C Y S C I E N C E D E S I G N THE HEART OF IT ALL

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MALLET

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BEFORE

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HAPPINESS

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The PRODUCT HAPPINESS

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The PRODUCT The CONSUMER HAPPINESS

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NOW

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The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS

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The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS

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SMART CLEAN The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS SUSTAINABLE

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SMART CLEAN MORAL SIMPLE The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS SUSTAINABLE SUSTAINABLE

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SMART CLEAN MORAL SIMPLE The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS SUSTAINABLE SUSTAINABLE ?

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SMART CLEAN MORAL SIMPLE The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS SUSTAINABLE SUSTAINABLE ? ?

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SMART CLEAN MORAL SIMPLE The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS SUSTAINABLE SUSTAINABLE ? ?

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SMART CLEAN MORAL SIMPLE The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS SUSTAINABLE SUSTAINABLE ? ? !

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SMART CLEAN MORAL SIMPLE The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS SUSTAINABLE SUSTAINABLE ? ? ! !

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SMART CLEAN MORAL SIMPLE The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS SUSTAINABLE SUSTAINABLE ? ? ! !

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SMART CLEAN MORAL SIMPLE The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS SUSTAINABLE SUSTAINABLE ? ? ! !

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SMART CLEAN MORAL SIMPLE The PRODUCT The CONSUMER SUSTAINABLE HAPPINESS SUSTAINABLE SUSTAINABLE ? ? ! ! ?

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NEXT

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The PRODUCT The CONSUMER BETTER SUSTAINABLE HAPPINESS

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The PRODUCT The CONSUMER BETTER SUSTAINABLE HAPPINESS The SYSTEM

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The PRODUCT The CONSUMER BETTER SUSTAINABLE HAPPINESS The SYSTEM ?

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MALLET

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The INTERNATIONAL DEBATE on SUSTAINABLE PRODUCTION & CONSUMPTION P O L I C Y

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BALLOON

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BEFORE

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The CONSUMER

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The CONSUMER Their CONSUMPTION

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The CONSUMER Their CONSUMPTION CONSUMER + CONSUMPTION = HAPPINESS

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CONSUMER + MORE CONSUMPTION = MORE HAPPINESS

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MORE CONSUMERS + MORE CONSUMPTION = MORE HAPPINESS + CERTAIN DESTRUCTION

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NOW

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“Reduction”

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“Reduction”

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CONSUMER + LESS CONSUMPTION = LESS HAPPINESS “Reduction”

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“Efficiency”

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MORE EFFICIENT CONSUMPTION + A LOT MORE CONSUMERS = POSSIBLE DESTRUCTION “Efficiency”

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“Sharing”

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“Sharing” CONSUMER + BOTHERSOME CONSUMPTION = LESS HAPPINESS

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BALLOON

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The ECONOMIC THEORY of CONSUMPTION S C I E N C E

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“Access”

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“Access”

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“Access”

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“Access” EFFICIENT USE + MORE CONSUMERS = MORE HAPPINESS + LESS CONSUMPTION

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“Services”

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“Services”

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“Services”

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SERVICE AGENTS + BETTER USE = MORE HAPPINESS + LESS CONSUMPTION “Services”

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“Quality”

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QUALITY = MORE HAPPINESS + LESS CONSUMPTION “Quality”

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QUALITY = MORE HAPPINESS + LESS CONSUMPTION “Quality”

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P O L I C Y S C I E N C E APPROACHES | IDEAS

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SEE

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FUNCTIONAL SURFACE

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FUNCTIONAL SURFACE

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FUNCTIONAL SURFACE

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FUNCTIONAL SURFACE

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FUNCTIONAL SURFACE

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INEFFICIENT USE

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INEFFICIENT USE

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INEFFICIENT USE

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INEFFICIENT USE

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INEFFICIENT USE EFFICIENT USE

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INEFFICIENT USE EFFICIENT USE

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INEFFICIENT USE EFFICIENT USE

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INEFFICIENT USE EFFICIENT USE

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SHARING

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SHARING

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SHARING

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SHARING ACCESS

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SHARING ACCESS CONSUMPTION SYSTEM

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SHARING ACCESS CONSUMPTION SYSTEM

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SEE

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FUNCTIONAL DESIGN PRINCIPLES for ACCESS/SERVICE LIFESTYLES D E S I G N

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D E S I G N EFFICIENT USE BETTER USE QUALITY

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P O L I C Y S C I E N C E D E S I G N EFFICIENT USE BETTER USE QUALITY APPROACHES | PRINCIPLES THE HEART OF IT ALL

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P O L I C Y S C I E N C E D E S I G N APPROACHES | PRINCIPLES 90/10

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EFFICIENT USE

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EFFICIENT USE

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BETTER USE

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BETTER USE

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QUALITY

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QUALITY

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P O L I C Y S C I E N C E D E S I G N APPROACHES | PRINCIPLES THE HEART OF IT ALL

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P O L I C Y S C I E N C E D E S I G N EFFICIENT USE BETTER USE QUALITY APPROACHES | PRINCIPLES 90/10

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THE HEART OF IT ALL Photo: Lamorisse et al JM | DESIGNBOOST MALMÖ | 15-17.09.08

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