Slide 14
Slide 14 text
We summarised our audience goals
Goals - Pre travel
Demographics
• 45 years old
• Business professional
• Lives in Auckland
Motivations
• Health
• Friends
• Holidays
Influences
• Word of mouth
• Colleagues
• Media
• Is it cheaper to get my duty free at the airport?
• Will the airport shops have the specific product I want, will it be in stock, can I pre-order it?
• What food options are at the airport?
• What shops are there beyond DFS/ Duty Free?
• How much duty free product can I buy?
• Remind me what the security requirements are for liquids, aerosols and gels.
• Can I get foreign currency at the airport (one thing I can do while I’m waiting to board)
• Can I get lounge access?
• Have I allowed enough time?
• Should I drive and park? How much will that be?
• What can I do with my friends before I go through customs?
Goals - Post travel
• Make it easy for me to plan my next trip to the airport.
• Tell me what product specials or offers are relevant to me.
• Let me provide feedback on my airport experience.
• Can I pick up my duty free on return?
Digital savvy
1 5
1 – lowest : 5 - highest
Outbound International Traveller: Robyn