Slide 1

Slide 1 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI HOW TO MAXIMIZE YOUR SEO EFFICIENCY WITH AI CHATBOTS MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

Slide 2

Slide 2 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Large language models (LLMs) represent the biggest 
 change in the world of search since Google

Slide 3

Slide 3 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI How will search change with Google SGE? 
 You can take a look at this review I did when testing it https://www.aleydasolis.com/en/search-engine-optimization/a-few-thoughts-on-my-initial-google-sge-experience/

Slide 4

Slide 4 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI But it doesn’t only change the way we search, LLMs are also going to change the way we produce everything in our SEO day to day

Slide 5

Slide 5 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Here’s where we are now, most SEOs still don’t use 
 AI functionalities, but plan to do so https://hub.seofomo.co/seo-auditing-survey/#14

Slide 6

Slide 6 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI This has been accelerated by Google accepting AI content as long as is high quality, original and useful https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

Slide 7

Slide 7 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI As well as the launch of new AI tools and further integration of AI into the ones we currently use aiprm.com Writesonic Frase

Slide 8

Slide 8 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI For example, when generating content, with tools like 
 Frase integrating easy to use at scale AI features frase.io

Slide 9

Slide 9 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI This has sadly already caused content originality and quality issues due to lack of validation, hurting reputation & trust

Slide 10

Slide 10 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI USANDO CHATB It’s why for safe, quality results, it’s fundamental to follow a validation process, as Aleksandr Tiulkanov suggests in this flowchart

Slide 11

Slide 11 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI It’s also important to consider what Large Language Models (LLMs) are and aren’t good for

Slide 12

Slide 12 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI It’s possible to leverage AI in our SEO tasks for much more beyond content generation too Leveraging AI for Data Analysis and Visualization Language and Content Assistance SEO Technical Support Content Audits and Analysis Using AI to classify URLs and perform analysis across a data set Using AI tools to explain technical problems to non- technical stakeholders Using AI tools like Similar.ai and MerchStack for e-commerce Experimenting with AI tools to enhance content and generate micro-copies Automation and Efficiency Research and Competitive Analysis Report Automation Link building and Backlinks Looking for ways to improve efficiency, speed up audits and avoid manual errors Using AI tools for research, analysis and topic extraction Automating reports and showing the ROI of tasks Using AI tools to identify link opportunities and analyze backlink quality https://hub.seofomo.co/seo-auditing-survey/#14

Slide 13

Slide 13 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI SEO processes that do not take advantage of the opportunities offered by the latest AI functionalities and tools, will struggle to be competitive

Slide 14

Slide 14 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAINTI A balanced approach is necessary to maximize 
 the benefits without compromising the outcome MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

Slide 15

Slide 15 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Let’s take that into account when looking at different ways 
 to leverage AI chatbots to maximize your SEO process Craft prompts for more accurate, well- defined, quality results Use AI chatbots to accelerate research, analysis and implementation processes Better integrate the output of AI chatbots into your SEO workflow

Slide 16

Slide 16 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI SEO PHASES Keyword & Competition Analysis Content Optimization Technical Optimization Link Building Measurement Reporting ChatGPT Based Tools & Resources Research Organization Content / SEO Tools Generation Chat Bots Search Engines Chat Bots With additional angles and ideas from my initial article ChatGPT for SEO, taking advantage of new features https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

Slide 17

Slide 17 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI We can use ChatGPT Plus with Bing integration, 
 the Bing chatbot or tools like Chatsonic

Slide 18

Slide 18 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Sorry, Bard. You’re just not ready yet.

Slide 19

Slide 19 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Thanks Bing!

Slide 20

Slide 20 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Let’s start by maximizing the quality of the output with clear and concise prompts Task Execution Expert validation and editing of the result 1 Clear and concise prompts 2

Slide 21

Slide 21 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Use the 5Ws and the H to ensure concise prompts 
 and maximize quality of results in fewer iterations • What is [the expected task] • Where [is it going to be used] • How [is the format / language / tone / structure / length / characteristics / constraints] • Who [is the target audience] • When [is it going to be used] • Why [you want to use it, the expected goal]

Slide 22

Slide 22 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI This way we will obtain specifically relevant results in the first iteration, for example, when generating title tag ideas VS

Slide 23

Slide 23 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI I’ve created this prompt generator in Google Sheets using the 5Ws and the H for faster results https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

Slide 24

Slide 24 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Copy the sheet and create a shortcut in your browser for easy access whenever you need a prompt and create your own library for your team for reuse = https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

Slide 25

Slide 25 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI It’s time to unleash your SEO imagination!

Slide 26

Slide 26 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get the most popular questions on any trending topic, such as Apple’s Vision Pro, along with URLs that already answer them

Slide 27

Slide 27 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Generate ideas for an article on a topic on your website, such as remote work, related to Vision Pro’s top questions to capitalize on its popularity

Slide 28

Slide 28 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI But, are these the right topics to rank for? Let’s see based on the best search results!

Slide 29

Slide 29 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Generate outline alternatives for the chosen article topic

Slide 30

Slide 30 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Obtain a content brief to develop an 
 optimized article for the selected outline

Slide 31

Slide 31 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get a hub and spoke based on the PAAs obtained 
 from AlsoAsked or your favorite keyword tool

Slide 32

Slide 32 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Do the same for main KWs, with volume and intent, consolidating them, with titles and descriptions

Slide 33

Slide 33 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI You can also generate a visualization of them 
 using ChatGPT’s “Show Me” plugin

Slide 34

Slide 34 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI How about using it to do competition and search intent analysis?

Slide 35

Slide 35 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Obtain the main site competitors and the latest pages published on a topic, with a summary of them

Slide 36

Slide 36 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get consistently mentioned products/ services/topics in competitors pages in bulk using the Link Reader plugin

Slide 37

Slide 37 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Or ask for the top mentioned products/services/ topics from the best ranked pages for your targeted query

Slide 38

Slide 38 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Or suggestions for new related topics, based on what has been covered on top ranked sites but without repeating them

Slide 39

Slide 39 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Validate if it’s possible to rank with the 
 same page for two similar searches

Slide 40

Slide 40 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Check if it’s feasible to position in different 
 international markets with the same page

Slide 41

Slide 41 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Verify what type of content is needed 
 to position in different markets

Slide 42

Slide 42 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI And for strategic content creation?

Slide 43

Slide 43 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get content ideas based on trending videos on a topic

Slide 44

Slide 44 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get titles, descriptions and hashtags suggestions to optimize these videos on YouTube

Slide 45

Slide 45 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get optimized title suggestions without copying 
 those of top-ranked pages

Slide 46

Slide 46 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get different options for unique product descriptions, based on the best ranked pages for the product search

Slide 47

Slide 47 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Generate FAQs for your products based on those featured in the top ranked pages but without duplicating them

Slide 48

Slide 48 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Check if the generated FAQs comply with Google Helpful Content Best Practices and Get Suggestions for it

Slide 49

Slide 49 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get the pros and cons of your best products vs. similar ones based on top ranked pages information, but without copying it

Slide 50

Slide 50 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Leverage ChatGPT plugins to get facts and statistics to integrate into your articles along with their sources

Slide 51

Slide 51 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Cross-check the facts and originality of the content 
 and ask it to make it unique and factual if it isn’t yet

Slide 52

Slide 52 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI But how do you integrate this with existing SEO data and current workflow in a scalable way?

Slide 53

Slide 53 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI SEO tools are now featuring ChatGPT in features within their interface, like SEOTesting, facilitating integration

Slide 54

Slide 54 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Eg. For underperforming pages with a lack of key terms in metadata, they offer AI suggestions, that are customizable

Slide 55

Slide 55 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI The Horseman SEO crawler also has GPT content recommendations and insights integration

Slide 56

Slide 56 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Eg. Creating meta descriptions for those pages that don’t have them and extracting top keywords

Slide 57

Slide 57 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Horseman also provides a “No Code” AI based interface 
 to easily scrape and obtain data from the crawls

Slide 58

Slide 58 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ You can also use Sheets Add-Ons leveraging Open AI API 
 to integrate with your existing information https://numerous.ai/ https://gptforwork.com/

Slide 59

Slide 59 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Identify search intent or perform a sentiment 
 analysis of existing keywords in bulk https://numerous.ai/

Slide 60

Slide 60 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAIN Detect the parent subject or main category 
 of existing keywords to classify them https://numerous.ai/

Slide 61

Slide 61 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Generate titles, meta descriptions, H1s and FAQs for your content in bulk using extensions such as Numerous.ai https://numerous.ai/

Slide 62

Slide 62 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE Rewrite the content of your templates to make it 
 unique for different categories/locations/listings https://numerous.ai/

Slide 63

Slide 63 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI And not just for content, you can leverage AI chatbots to support auditing and technical SEO tasks

Slide 64

Slide 64 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Obtain speed and Core Web vitals metrics in bulk using the Website Performance Plugin

Slide 65

Slide 65 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get actions to take for improving the provided performance metrics

Slide 66

Slide 66 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI R USANDO CHATBOTS DE IA PA A 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ Generate an XML sitemap for a list of URLs

Slide 67

Slide 67 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI USANDO CHATBOTS D Get the PHP code to automatically generate XML sitemaps for any new indexable URL that is published

Slide 68

Slide 68 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Generate a hierarchical navigation structure 
 for a list of your Website URLs

Slide 69

Slide 69 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Obtain cross-linking suggestions for a list of 
 URLs based on their semantic relevance

Slide 70

Slide 70 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA D Get step by step instructions for canonicalizing via HTTP Headers on an Apache server

Slide 71

Slide 71 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI USANDO CHATBOTS D You can also get instructions on how to implement hreflang via HTTP Headers on an Apache server

Slide 72

Slide 72 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get the PHP code to integrate FAQPage structured markup for any guide published on your website

Slide 73

Slide 73 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI And for link building related tasks?

Slide 74

Slide 74 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get a list of experts who have published on the desired topic with their contact information

Slide 75

Slide 75 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Get a list of relevant podcasts or YouTube channels to request an invitation

Slide 76

Slide 76 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Obtain details of bloggers or journalists you will contact for reference when making pitches

Slide 77

Slide 77 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI USANDO CHATBOTS DE IA PARA 10X Generate your outreach emails by integrating this data to personalize your messages

Slide 78

Slide 78 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI It’s about taking advantage of AI functionalities to 
 enhance our SEO tasks without compromising quality Search Engine Chat Bots Resources and Tools based on ChatGPT Content / SEO Tools Chatbots ChatGPT SEO PHASES Content Optimization Technical Optimization Link Building Measurement Reporting Research Organization Generation TASKS Keyword & Competition Analysis

Slide 79

Slide 79 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI So does this mean that AI can replace SEOs? 
 Only if you are a non-strategic SEO! https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

Slide 80

Slide 80 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI And if you don’t get involved in the management and coordination of SEO execution, which a bot can’t do https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

Slide 81

Slide 81 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI We are “findability” specialists providing visibility, traffic, and conversions to customers whatever the interface and search paradigm

Slide 82

Slide 82 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI It’s about leveraging available AI functionality to support and evolve your SEO work

Slide 83

Slide 83 text

MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI Thank you! * I’m Aleyda Solis SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO & #MarketingFOMO Newsletters Creator * Maker of LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder