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Laura Kalbag @laurakalbag @indie
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Bad business models
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– loads of people “If you’re getting it for free, you’re not the user, you’re the product being sold”
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2.
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4.
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decentralised & distributed centralised and siloed
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it’s unethical to provide “free” services in exchange for user data
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What’s the alternative?
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as users, how can we find and use services that won’t exploit our data?
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as creators, how do we create alternatives?
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Better (and realistic) business models
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Free (as in cost) for data isn’t the exchange 1.
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Users own their own data 2.
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Free (as in freedom) 3.
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You give me a product, I pay you for that product. You provide me with a service, I pay you for that service.
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venture capital produce sustainable businesses
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venture capital + free services = sales of user data
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What’s the exit strategy?
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Decentralised vs Distributed
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decentralisation
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1.
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2.
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3.
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4.
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1. Privacy (owning your own data)
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2. Competition and innovation
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3. True resilience of architecture
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4. Owning and controlling your own network
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decentralised & distributed centralised and siloed
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features-driven decentralised & distributed user experience- driven centralised and siloed
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features-driven decentralised & distributed user experience- driven centralised & siloed
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features-driven decentralised & distributed user experience- driven centralised & siloed features-driven centralised & siloed
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user experience- driven centralised & siloed features-driven centralised & siloed features-driven decentralised & distributed user experience- driven decentralised & distributed
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We can’t expect people to leave free services
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Major weaknesses in the tech industry
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a lack of convenience and ease of use results in a poor user experience
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design for consumers, not just for enthusiasts
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we need to make a difference before it’s too late
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we need to wean people off the existing systems
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alternative technology won’t spread beyond enthusiasts if we don’t pay attention to the things that matter to consumers
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Great user experience design is design as a holistic practice
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design is every decision
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good user experience means designers must understand business, and business must understand design
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What makes a great user experience?
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designing for ourselves
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first principles
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that’s design
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user experience is the differentiator
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how can we compete unless we offer world-leading experiences?
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we need to match their discoverability and scalability
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we can’t build free technology while supporting exploitative tools
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The benefits of accessible design
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The benefits of diverse design
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diversity is the characteristics that make us up as individuals
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these characteristics give us unique needs and unique outlooks
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the more diverse a team, the more likely their product is to solve and serve the problems of a diverse audience
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diverse appeal will help spread tech beyond the “digital elite”
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Good alternatives
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What we need to make good alternatives to today’s bad technology:
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1. Distributed
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2. Free (as in freedom)
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3. A straight-forward business model
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4. Accessibility
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We’ve not got it just yet
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It’s big, it’s scary and it’s definitely not going to be easy
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ind.ie/manifesto thelink.is/free-is-a-lie ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/