Slide 1

Slide 1 text

Laura Kalbag @laurakalbag @indie

Slide 2

Slide 2 text

Bad business models

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

– loads of people “If you’re getting it for free, you’re not the user, you’re the product being sold”

Slide 7

Slide 7 text

No content

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

2.

Slide 13

Slide 13 text

No content

Slide 14

Slide 14 text

4.

Slide 15

Slide 15 text

decentralised & distributed centralised and siloed

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

No content

Slide 19

Slide 19 text

No content

Slide 20

Slide 20 text

No content

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

No content

Slide 25

Slide 25 text

it’s unethical to provide “free” services in exchange for user data

Slide 26

Slide 26 text

No content

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

What’s the alternative?

Slide 31

Slide 31 text

as users, how can we find and use services that won’t exploit our data?

Slide 32

Slide 32 text

as creators, how do we create alternatives?

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

Better (and realistic) business models

Slide 36

Slide 36 text

Free (as in cost) for data isn’t the exchange 1.

Slide 37

Slide 37 text

Users own their own data 2.

Slide 38

Slide 38 text

Free (as in freedom) 3.

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

You give me a product, I pay you for that product. You provide me with a service, I pay you for that service.

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

venture capital produce sustainable businesses

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

venture capital + free services = sales of user data

Slide 48

Slide 48 text

No content

Slide 49

Slide 49 text

No content

Slide 50

Slide 50 text

What’s the exit strategy?

Slide 51

Slide 51 text

No content

Slide 52

Slide 52 text

No content

Slide 53

Slide 53 text

Decentralised vs Distributed

Slide 54

Slide 54 text

decentralisation

Slide 55

Slide 55 text

No content

Slide 56

Slide 56 text

No content

Slide 57

Slide 57 text

1.

Slide 58

Slide 58 text

2.

Slide 59

Slide 59 text

3.

Slide 60

Slide 60 text

4.

Slide 61

Slide 61 text

No content

Slide 62

Slide 62 text

No content

Slide 63

Slide 63 text

No content

Slide 64

Slide 64 text

No content

Slide 65

Slide 65 text

1. Privacy (owning your own data)

Slide 66

Slide 66 text

2. Competition and innovation

Slide 67

Slide 67 text

3. True resilience of architecture

Slide 68

Slide 68 text

4. Owning and controlling your own network

Slide 69

Slide 69 text

No content

Slide 70

Slide 70 text

decentralised & distributed centralised and siloed

Slide 71

Slide 71 text

features-driven decentralised & distributed user experience- driven centralised and siloed

Slide 72

Slide 72 text

features-driven decentralised & distributed user experience- driven centralised & siloed

Slide 73

Slide 73 text

features-driven decentralised & distributed user experience- driven centralised & siloed features-driven centralised & siloed

Slide 74

Slide 74 text

user experience- driven centralised & siloed features-driven centralised & siloed features-driven decentralised & distributed user experience- driven decentralised & distributed

Slide 75

Slide 75 text

We can’t expect people to leave free services

Slide 76

Slide 76 text

Major weaknesses in the tech industry

Slide 77

Slide 77 text

No content

Slide 78

Slide 78 text

No content

Slide 79

Slide 79 text

No content

Slide 80

Slide 80 text

No content

Slide 81

Slide 81 text

No content

Slide 82

Slide 82 text

No content

Slide 83

Slide 83 text

a lack of convenience and ease of use results in a poor user experience

Slide 84

Slide 84 text

design for consumers, not just for enthusiasts

Slide 85

Slide 85 text

No content

Slide 86

Slide 86 text

we need to make a difference before it’s too late

Slide 87

Slide 87 text

No content

Slide 88

Slide 88 text

No content

Slide 89

Slide 89 text

No content

Slide 90

Slide 90 text

we need to wean people off the existing systems

Slide 91

Slide 91 text

No content

Slide 92

Slide 92 text

alternative technology won’t spread beyond enthusiasts if we don’t pay attention to the things that matter to consumers

Slide 93

Slide 93 text

Great user experience design is design as a holistic practice

Slide 94

Slide 94 text

No content

Slide 95

Slide 95 text

design is every decision

Slide 96

Slide 96 text

No content

Slide 97

Slide 97 text

No content

Slide 98

Slide 98 text

No content

Slide 99

Slide 99 text

No content

Slide 100

Slide 100 text

good user experience means designers must understand business, and business must understand design

Slide 101

Slide 101 text

No content

Slide 102

Slide 102 text

What makes a great user experience?

Slide 103

Slide 103 text

No content

Slide 104

Slide 104 text

No content

Slide 105

Slide 105 text

designing for ourselves

Slide 106

Slide 106 text

first principles

Slide 107

Slide 107 text

No content

Slide 108

Slide 108 text

No content

Slide 109

Slide 109 text

that’s design

Slide 110

Slide 110 text

No content

Slide 111

Slide 111 text

No content

Slide 112

Slide 112 text

user experience is the differentiator

Slide 113

Slide 113 text

how can we compete unless we offer world-leading experiences?

Slide 114

Slide 114 text

we need to match their discoverability and scalability

Slide 115

Slide 115 text

No content

Slide 116

Slide 116 text

No content

Slide 117

Slide 117 text

we can’t build free technology while supporting exploitative tools

Slide 118

Slide 118 text

No content

Slide 119

Slide 119 text

The benefits of accessible design

Slide 120

Slide 120 text

No content

Slide 121

Slide 121 text

The benefits of diverse design

Slide 122

Slide 122 text

diversity is the characteristics that make us up as individuals

Slide 123

Slide 123 text

these characteristics give us unique needs and unique outlooks

Slide 124

Slide 124 text

No content

Slide 125

Slide 125 text

No content

Slide 126

Slide 126 text

No content

Slide 127

Slide 127 text

No content

Slide 128

Slide 128 text

the more diverse a team, the more likely their product is to solve and serve the problems of a diverse audience

Slide 129

Slide 129 text

diverse appeal will help spread tech beyond the “digital elite”

Slide 130

Slide 130 text

Good alternatives

Slide 131

Slide 131 text

No content

Slide 132

Slide 132 text

What we need to make good alternatives to today’s bad technology:

Slide 133

Slide 133 text

1. Distributed

Slide 134

Slide 134 text

2. Free (as in freedom)

Slide 135

Slide 135 text

3. A straight-forward business model

Slide 136

Slide 136 text

4. Accessibility

Slide 137

Slide 137 text

5.

Slide 138

Slide 138 text

5.

Slide 139

Slide 139 text

We’ve not got it just yet

Slide 140

Slide 140 text

It’s big, it’s scary and it’s definitely not going to be easy

Slide 141

Slide 141 text

No content

Slide 142

Slide 142 text

ind.ie/manifesto thelink.is/free-is-a-lie ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/