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Bringing GOOD TYPE to a NEW MEDIUM

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SEAN McBRIDE Product Developer User Experience Web Developer

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?

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Let’s look at some GREAT WORK

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http://lostworldsfairs.com/moon/ http://narrowdesign.com/ http://diehlgroup.com/ http://www.lbvd.com/ http://evening-edition.com/ http://read.shapeofdesignbook.com/ http://www.offscreenmag.com/ http://www.nytimes.com/pages/opinion/index.html http://www.newyorker.com/

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But it wasn’t ALWAYS this way...

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600 years of typography

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Type:Rider

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thousands of fonts

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1993: no fonts

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2008: 18 fonts

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Is there a BETTER way?

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); }

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); font-weight: 400; font-style: normal; }

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } h1 { font-family: 'Awesome Font', 'Georgia', serif; }

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Works in modern browsers!

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GREAT! End of story?

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No

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Using type on the web is DIFFERENT than using type in print!

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Licensing Desktop Web Availability

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Formats Ag EOT Ag SVG Ag OTF/TTF Ag WOFF

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Rendering

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Legibility Font Size Pixel Density Optical Sizes

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If my poor Flatland friend retained the vigour of mind which he enjoyed when he began to compose these Memoirs, I should not now need to represent him in this preface, in which he desires, rstly, to return his thanks to his readers and critics in Spaceland, whose appreciation has, with unexpected celerity, required a second edition of his work; secondly, to apologize forcertain errors and misprints (for which, however, he is not entirely responsible); and, thirdly, to explain one or two misconceptions. But he is not the Square he once was. If my poor Flatland friend retained the vigour of mind which he enjoyed when he began to compose these Memoirs, I should not now need to represent him in this preface, in which he desires, rstly, to return his thanks to his readers and critics in Spaceland, whose appreciation has, with unexpected celerity, required a second edition of his work; secondly, to apologize forcertain errors and misprints (for which, however, he is not entirely responsible); and, thirdly, to explain one or two misconceptions. But he is not the Square he once was.

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Flatland friend retained the vigour of mind which he enjoyed whe ompose these Memoirs, I should not now need to represent him i which he desires, rstly, to return his thanks to his readers and cri whose appreciation has, with unexpected celerity, required a sec his work; secondly, to apologize forcertain errors and misprints (fo e is not entirely responsible); and, thirdly, to explain one or two tions. But he is not the Square he once was.

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16px text on two different devices

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Page Size ??? Kb

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Fallback fonts Aa Aa

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Hosted web font SERVICES help to make it easier

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But, challenges remain.

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On the web, we build LIVING THINGS instead of static artifacts

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The web brings new RULES & POSSIBILITIES that we must respond to

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Ideas Forms

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Jonathan Hoefler Pivot: AIGA Design Conference 15 October 2011

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Idea DESIGN SYSTEM Form

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The NY Times DESIGN SYSTEM DESIGN SYSTEM

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Original Idea DESIGN SYSTEM Original Form DESIGN SYSTEM New Form

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Original Idea DESIGN SYSTEM Magazine Spread DESIGN SYSTEM ?

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Elegance High-contrast type Photos / color Full use of page Idea PRINTED BOOK PERIODICAL STANDARD SIZE DESIGN SYSTEM

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DESIGN SYSTEM Elegance High-contrast type Photos / color Full use of page

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Choosing typefaces

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from TypeTogether

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from Phil’s Fonts / Darden

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Responsive design

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Responsive design “The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this exibility.” John Allsopp, “A Dao of Web Design”

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abookapart.com

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Fluid layout Flexible images Media queries Responsive design

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Fluid layout The layout should adjust to the width of the canvas. At a basic level, this means using relative units (like percentages) instead of relying exclusively on absolute units, like pixels.

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An example

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Questions?

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[email protected] @smcbride http://bit.ly/1ccB3dx