The real magic behind digital experiences: Powering cross-team workflows with Contentful and Netlify Deploy Previews

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© 2022 Contentful Housekeeping Before we dive in.... ● This session is being recorded. Keep an eye on your inbox for the recording and other helpful resources. ● Please add questions to the Q&A box. We will answer them during the Q&A session at the end. ● Have additional questions or comments? We’d love to hear from you! Send us an email at team@contentfulmail.com

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© 2022 Contentful By 2025, organizations with distributed responsibilities for digital commerce will outperform those without by 25% in revenue growth. By 2024, 30% of corporate teams will be without a boss due to the self-directed and hybrid nature of work. By 2022, 50% of large organizations will have expanded their agile transformation to include the entire organization as compared to under 20% today. Source: Gartner 2022 predictions, published October and December 2021

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© 2022 Contentful Process and Communication flow across functional teams Functional Orgs…. …Become Multi-Functional, Coordinated Teams ContentOps provides cross-team Communication and Coordination Marketing Design CX Product Digital Teams New Ways of Working Require New Thinking

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© 2022 Contentful Do you feel that remote collaboration is more challenging than in-person collaboration? Source: Hogan survey of 880 workers across 25 industries in the United States and Europe (September 2021)

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© 2022 Contentful The problem: Inefficient workflows slow time-to-market, consume valuable time, and add to frustration Async workflows are more complex: inefficiencies multiply Variety of tools used by content teams to provide feedback to web team: time consuming and error prone Core web vitals and device optimizations get left on the backburner Inefficient Workflows New Normal = Virtual Teams Performance & Device Testing

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© 2022 Contentful Inefficient workflows can slow time-to-market CREATE CONTENT CREATE PREVIEW REVIEW PAGE PUBLISH MAKE A CHANGE Content Marketer PUBLISH (AGAIN) Web Developer Marketing Manager/ Compliance Web Developer SEO Strategist Web Developer Slower time to market Slower iterations Ineﬃcient coordination x x x

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© 2022 Contentful “Usually if you’re going to a decoupled approach, you’re looking for teams to do their own updates. So the web team can do what they’re good at and the content teams can do what they’re good at.” — NETLIFY CUSTOMER, DIRECTOR, WEBSITE DEVELOPMENT & MARKETING

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© 2022 Contentful Everyone can preview, review, & comment before it goes live. Feedback is automatically synchronized to the PR & to productivity tools that your team already uses. REVIEW CYCLE Collaborative Deploy Previews help teams design and develop extraordinary digital experiences Comment, 🎥 screen record, and annotate directly from a preview link. Feedback is automatically synchronized to the GitHub PR & to productivity tools like Jira & Linear.

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© 2022 Contentful Decouple content workflows to focus on your expertise Develop reusable components, content models, and page templates DEVELOPERS Write, preview, and publish content in Contentful CONTENT TEAMS CODE & CONTENT CHANGES TRIGGER A BUILD ON NETLIFY

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© 2022 Contentful And empower content teams to create, preview, and publish pages CREATE CONTENT CREATE PREVIEW REVIEW PAGE PUBLISH MAKE A CHANGE Content Marketer PUBLISH (AGAIN) TRIGGER STAGING DEPLOY FROM THE HEADLESS CMS Marketing Manager/ Compliance TRIGGER PRODUCTION DEPLOY FROM THE HEADLESS CMS SEO Strategist Content Marketer Content Marketer SEO Strategist TRIGGER PRODUCTION DEPLOY FROM THE HEADLESS CMS