João Moura
github.com/joaomdmoura
twitter.com/joaomdmoura
speakerdeck.com/joaomdmoura
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largest city in
Brazil
southern hemisphere
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RubySource
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Why?
where and how?
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#Everything is
Software
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Young Entrepreneurs
are developing
new applications
for
young audiences
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Gartner Research:
Over 70% of Global 2000
Organisations Will Have at Least
One Gamified Application
by 2014
(source: Christy Pettey, Gartner press release, http:/
/www.gartner.com/newsroom/id/1844115)
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Gartner Research:
By 2014, 80% of Current Gamified
Applications will fail to Meet
Business Objectives Primarily Due
to Poor Design
(source: Christy Pettey, Gartner press release, http:/
/www.gartner.com/newsroom/id/2251015)
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Objective
order and distinguish
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Factor
how skilled relevant
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Ranking
Behavior
Relevancy
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Ranking
Behavior
Relevancy
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!
Problem
wrong relavancy!
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“I want to be the
best user ever!”
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Consequence
objective X reality
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Humans
Want to prove themselves
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Skill
!= history
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Rankings
isn’t child's play
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Possible
algorithms
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Algorithm is an finite
sequence of well defined
instructions, that can be
executed mechanically in
an finit amount of time with
an finit effort.