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M O D E S behavior

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welcome

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UXBoston

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lou suSi

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myOwnMindLLC don’t just think about it

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M O D E S behavior

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but first …

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time’s up!

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thanks

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and now …

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M O D E S behavior

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a storyfirst APPROACH tohuman-centered DESIGN.

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story design 2015 our trendy fun in ux

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waterfall

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agile

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fragile

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UX lean

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hybrid

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Big D A T A and analytics

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journeymapping

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design service

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first content

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responsive

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use case scenarios

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first mobile

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storytelling

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but

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design user-centered ? where’s the

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where’d all the go people ? in the design process

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story human the don’t forget

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humanity don’t forget in design

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human centered

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personas

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personas companies don’t know how to use

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personas the story are really the most integral part of we’re telling through
 our experience design

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personas we need to
 better understand how to leverage

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to design and
 make meaningful experiences for people we’re designing for the

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personas are meant to be performed

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personas are meant to be immersive

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personas are meant to be playful

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patricia moore

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user research gonzo

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phenomenological research

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person first

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immersive methodologies

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personas are the best way to use your research …

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informed imagination and your

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empathically understand to

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what it might feel like

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experience to actually

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design your

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human from another person’s perspective

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the trick but here’s

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play

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perform

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Be

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but …

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personas need a little help to really come to life

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M O D E S behavior

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person aka ‘the user’ motivation context device emotion

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device how does the influence user BEHAVIOR ?

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M O D E S behavior

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let’s take a quick look at . . .

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. . . an evolution of our devices

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person aka ‘the user’ motivation context device emotion

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M O D E S behavior

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DESIGN needs to be more

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immersive

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tactile

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collaborative

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imaginative

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yet informed

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real

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social

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fun

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as designers we need to

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develop personas as we

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get out of our own heads

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get into the heads of our users

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leverage human stories

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as realistic as possible

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research imagination &

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THANK YOU

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SpeakerRate http://spkr8.com/t/60101

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stay in touch [email protected] | @loususi @storyfirst | + storyfirst.com + loususi.com

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M O D E S behavior