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Servus
[ˈzɛrvʊs]
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Servus
[ˈzɛrvʊs]
(Want to know what this means? Look it up: wikipedia.org/wiki/Servus)
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This is my name.
And I love working with WordPress at wp-buddy.com.
Flo
[floʊ]
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What is ?
MICRODATA
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Microdata
... is a synonym for particular HTML statements. It
can be embedded into HTML to provide
additional information to the search engines.
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A web site typically
consists of
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A header
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A header with a title
My awesome blog
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A header with a title and a subtitle (maybe)
My awesome blog
This is the best website ever!
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A navigation
My awesome blog
This is the best website ever! That‘s me Contact me Whatever
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A content area
My awesome blog
This is the best website ever! That‘s me Contact me Whatever
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et
accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur
sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea
rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod
tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea
takimata sanctus est Lorem ipsum dolor sit amet.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit
in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo consequat.
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A sidebar in the footer
My awesome blog
This is the best website ever! That‘s me Contact me Whatever
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And another sidebar
My awesome blog
This is the best website ever! That‘s me Contact me Whatever
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Anything else?
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And maybe a breadcrumb anywhere here
My awesome blog
This is the best website ever! That‘s me Contact me Whatever
Homepage / Contact me
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That‘s pretty much
it, right?
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Yepp!
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When humans look at it,
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it looks pretty good.
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(mostly)
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But ...
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When search engines
look at it, it always
looks like this ...
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No content
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Nice ...
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but pretty much
nonsense for you,
right?
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Sometimes for search
engines, too.
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This is why
microdata was
invented.
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My awesome blog
...
Till now it looked like this:
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My awesome blog
...
Now it looks like this:
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My awesome blog
...
Now it looks like this:
What‘s going on here?
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My awesome blog
...
Now it looks like this:
What‘s going on here?
- You‘ve just used Microdata syntax.
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My awesome blog
...
Now it looks like this:
What‘s going on here?
- You‘ve just used Microdata syntax.
- You‘ve told the search engines that this is a blog.
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My awesome blog
...
Now it looks like this:
What‘s going on here?
- You‘ve just used Microdata syntax.
- You‘ve told the search engines that this is a blog.
- And not a „normal“ website. Yes. This is a difference!
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My awesome blog
...
Now it looks like this:
What‘s going on here?
- You‘ve just used Microdata syntax.
- You‘ve told the search engines that this is a blog.
- And not a „normal“ website. Yes. This is a difference!
You don‘t have a blog?
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My awesome blog
...
Now it looks like this:
What‘s going on here?
- You‘ve just used Microdata syntax.
- You‘ve told the search engines that this is a blog.
- And not a „normal“ website. Yes. This is a difference!
You don‘t have a blog?
Use this syntax instead.
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But how can this
help you?
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You can help the search engines to
understand what is what!
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You can help the search engines to
understand what is what!
- Where are the sidebars?
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You can help the search engines to
understand what is what!
- Where are the sidebars?
- What is the webpage title?
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You can help the search engines to
understand what is what!
- Where are the sidebars?
- What is the webpage title?
- What is the content‘s title?
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You can help the search engines to
understand what is what!
- Where are the sidebars?
- What is the webpage title?
- What is the content‘s title?
- Where is the footer?
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You can help the search engines to
understand what is what!
- Where are the sidebars?
- What is the webpage title?
- What is the content‘s title?
- Where is the footer?
- Who‘s the author?
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You can help the search engines to
understand what is what!
- Where are the sidebars?
- What is the webpage title?
- What is the content‘s title?
- Where is the footer?
- Who‘s the author?
- When was this page published the first time?
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You can help the search engines to
understand what is what!
- Where are the sidebars?
- What is the webpage title?
- What is the content‘s title?
- Where is the footer?
- Who‘s the author?
- When was this page published the first time?
updated?
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You can help the search engines to
understand what is what!
- Where are the sidebars?
- What is the webpage title?
- What is the content‘s title?
- Where is the footer?
- Who‘s the author?
- When was this page published the first time?
updated?
- And where the hell is the content?
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- Where are the sidebars?
- What is the webpage title?
- What is the content‘s title?
- Where is the footer?
- Who‘s the author?
- When was this page published the first time?
updated?
- And where the hell is the content?
You can help the search engines to
understand what is what!
This is what search
engines really want to know!
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But you can do
even more cool stuff.
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It‘s called
„Rich Snippets“
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And this can influence your
click-through rate
on your search results.
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And it was first used by
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Search engines are
now displaying this
data to the public:
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Stars
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Stars
Clickable Links
on breadcrumbs
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Stars
Clickable Links
on breadcrumbs
Event Information
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Stars
Clickable Links
on breadcrumbs
Event Information
Products
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Stars
Clickable Links
on breadcrumbs
Event Information
Products
And it will be even more in the near future!
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Guess what!?
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I‘ve built
a theme
which fully supports this stuff.
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automatically ...
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No coding skills
needed.
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And it‘s for
of course :-)
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By the way, it‘s called
Schema Corporate
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By the way, it‘s called
Schema Corporate
(because it uses schema.org syntax)
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Check this out ...
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It tells the search engines that:
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It tells the search engines that:
This whole thing is a blog!
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It tells the search engines that:
This is the header of the site.
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It tells the search engines that:
My awesome blog
This is the best website ever!
this is the overall title.
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It tells the search engines that:
My awesome blog
This is the best website ever!
this is the subtitle.
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It tells the search engines that:
this is the main navigation That‘s me Contact me Whatever
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It tells the search engines that:
this is a breadcrumb
Homepage / Contact me
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It tells the search engines that:
this, too!
Homepage / Contact me / Where you can find me
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It tells the search engines that:
the title of the main content area
About me
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It tells the search engines that:
even more sub-headlines in the
content area
About me
H1
H2
H3
H4
H5
H6
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It tells the search engines that:
aside information
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It tells the search engines that:
aside information
[Author] [Date published] [Categories] [Comments|
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It tells the search engines that:
If you have a Google+ account, you can link it with your website
[Author] [Date published] [Categories] [Comments|
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It tells the search engines that:
If you have a Google+ account, you can link it with your website
[Author] [Date published] [Categories] [Comments|
Your picture will
appear in Google‘s
search results.
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It tells the search engines that:
If you have a Google+ account, you can link it with your website
[Author] [Date published] [Categories] [Comments|
Your picture will
appear in Google‘s
search results.
Cool, isn‘t it?
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It tells the search engines that:
this is the main content (important)
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna
aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata
sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor
invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet
clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing
elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam
et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at
vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam
erat volutpat.
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It tells the search engines that:
article image (if any)
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ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo
dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit
amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor
invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et
justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum
dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod
tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et
accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est
Lorem ipsum dolor sit amet.
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It tells the search engines that:
footer-article aside information
[word-count] [interaction-count] [content language]
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It tells the search engines that:
the total number of likes + tweets
[word-count] [interaction-count] [content language]
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It tells the search engines that:
the footer of the site
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It tells the search engines that:
the footer of the site + a sidebar as well
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It tells the search engines that:
another sidebar
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It tells the search engines that:
and sidebar items
[widget title]
[some cool
widget content goes here]
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It tells the search engines that:
number of comments
2 Comments
Jeff Maybe 2013-06-12 11:12
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labore et dolore magna aliquyam erat, sed diam voluptua.
Mary Maybe 2013-06-13 12:11
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labore et dolore magna aliquyam erat, sed diam voluptua.
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It tells the search engines that:
comment
2 Comments
Jeff Maybe 2013-06-12 11:12
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
Mary Maybe 2013-06-13 12:11
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
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It tells the search engines that:
comment
2 Comments
Jeff Maybe 2013-06-12 11:12
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
Mary Maybe 2013-06-13 12:11
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
+ author name
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It tells the search engines that:
comment
2 Comments
Jeff Maybe 2013-06-12 11:12
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
Mary Maybe 2013-06-13 12:11
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
+ author name
+ author URL
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It tells the search engines that:
comment
2 Comments
Jeff Maybe 2013-06-12 11:12
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
Mary Maybe 2013-06-13 12:11
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
+ author name
+ author URL
+ author rating
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It tells the search engines that:
comment
2 Comments
Jeff Maybe 2013-06-12 11:12
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
Mary Maybe 2013-06-13 12:11
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
+ author name
+ author URL
+ author rating
+ date and time
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It tells the search engines that:
comment
2 Comments
Jeff Maybe 2013-06-12 11:12
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
Mary Maybe 2013-06-13 12:11
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
+ author name
+ author URL
+ author rating
+ date and time
+ content
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It tells the search engines that:
comment
2 Comments
Jeff Maybe 2013-06-12 11:12
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
Mary Maybe 2013-06-13 12:11
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
+ author name
+ author URL
+ author rating
+ date and time
+ content
+ author picture
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And a lot more!
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Is this the
future of seo?
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Microdata will be the top trend
2013!
Start now!
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Microdata will be the top trend
2013!
Start now!
Have learned something new? Please tweet this @wp_buddy
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@wp_buddy
Schema Corporate Theme
for WordPress - Out now!
wp-buddy.com