Building Blocks for the New Creative Economy

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CARDSTACK V33 CHRIS TSE Founding Director Cardstack Project chris.tse@cardstack.com @christse Building Blocks for the New Creative Economy MAY 2020 — LIVE FROM NEW YORK

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CARDSTACK …MONEY COMES BACK THE OTHER DIRECTION Images Audio Video Mixed Media AI Text IDEALLY, CONTENT GOES IN ONE DIRECTION Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale 3D AR / VR

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Tech Platforms BECAME THE DISTRIBUTION NETWORKS Images Audio Video Text LONG FORM SHORT FORM PROFESSIONAL PERSONAL RECORDED MUSIC SPOKEN WORDS PREMIUM USER-GENERATED @twitter Mixed Me SHARED BOUGHT

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ideo Mixed Media AI REMIUM GENERATED 3D AR / VR CASUAL IMMERSIVE CONVERSATIONAL GENERATIVE THIRD-PARTY FIRST-PARTY Snap Apple SHARED BOUGHT Tech Platforms ALREADY CLAIMED THE NEXT BIG THING

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@twitter Snap Apple Images Audio Video Mixed Media AI Text 3D AR / VR LONG FORM SHORT FORM PROFESSIONAL PERSONAL RECORDED MUSIC SPOKEN WORDS PREMIUM USER-GENERATED CASUAL IMMERSIVE THIRD-PARTY FIRST-PARTY SHARED BOUGHT CONVERSATIONAL GENERATIVE CARDSTACK Current Winners of the Content Spectrum

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@twitter Snap Apple The World’s Creative Output The World’s Audiences Images Audio Video Mixed Media AI Text 3D AR / VR

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@twitter Snap Apple The World’s Creative Output The World’s Audiences Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations and Their Money

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Rivers Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Apple @twitter Snap

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Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Cue the part about “blockchain”

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Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Digital art sales recorded on Bitcoin blockchain (2015) US Patent 10,380,702 - “Rights transfers using block chain transactions“

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music dot blockchain Music metadata registry on Hyperledger Sawtooth (2017) Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Patent pending

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Multi-party media assets synchronization & syndication via Git, Ethereum & IPFS (2019) Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations

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Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations

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Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations April 23, 2020

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Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Building blocks for new creative forms Building blocks for commercial terms

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Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Building blocks for new creative forms with embedded commercial terms Building blocks COMMERCE CARDS

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Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations CONTENT CARDS COMMERCE CARDS CARDSTACK Decentralized Application Builder

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Assemble content or data schema from catalog

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Arrange layout to create structure

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Configure lists or feeds for syndication

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CARDSTACK Customizable themes for creative expression

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Open Source Open Marketplace Open Protocol CARDSTACK

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Images Audio Video AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations CONTENT CARDS COMMERCE CARDS Mixed Media CARDSTACK What can you build?

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Images Audio Video AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations CONTENT CARDS COMMERCE CARDS CARDSTACK “Subscription-based Podcast" Text Audio Subscriptions Video Ad Revenue Mixed Media

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Images Audio Video AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations CONTENT CARDS COMMERCE CARDS CARDSTACK Mixed Media “Virtual Live Battle” Audio Commission Purchases Video Mixed Media

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Images Audio Video AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Mixed Media CONTENT CARDS COMMERCE CARDS CARDSTACK “Celebrity Greeting Cards” Text Audio AI Royalties Ad Revenue Video

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CONTENT CARDS COMMERCE CARDS CARDSTACK Let’s try all the ideas! Images Audio Video AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Mixed Media

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CARDSTACK Open Source Open Marketplace Open Protocol github.com/cardstack/cardstack CatalogJS and Card Catalog CARD Token-Curated Syndication

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CARDSTACK Founding Director Cardstack Project chris.tse@cardstack.com @christse Thank you! CHRIS TSE Founding Director Cardstack Project CARDSTACK.COM T.ME/CARDSTACK @CARDSTACK Have questions? Join our Discord!