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The Devil is in the Details October 18th, 2013 The Nuances of UX presented by nick finck

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Who the f#@K is this guy?

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Photo credit: Jeff Croft Director of UX projekt202 Personal Site NickFinck.com Twitter @nickf Notable UX toreador

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we make software make sense.

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Some of our clients

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#UXnuances

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Overview ● Details ● Simplification ● Process ● Research ● Our Job

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Design Details &

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Good design is thorough down to the last detail. Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user. - Dieter Rams

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Mint app

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Paper app

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CNN Money app

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CNN app

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Attention to detail does not mean it will bear the burden of complexity.

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Design Simplification &

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Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. - Dieter Rams

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Showtime Anytime app

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When we over-simplify, we tend to miss important details. The work still needs to be done, just someone else now has to do it (or worse, no one does).

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Winchester House

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Disney World

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Design Process &

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Most of our processes are feature- driven. We operate in a world driven by features and version numbers.

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Features and version numbers are simply common ways to market a product, yet they are rarely a means to improve the experience for the customer.

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A good experience sells more naturally than features and version numbers.

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Design Research &

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Observe how people use it

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Know the context of use

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Look for hacks

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Service Blueprint

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It’s our Job

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It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives. - Don Norman

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Our work is so much more than just evoking emotions, it is about life.

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It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. - Charles Darwin

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We are not surviving, we are barely existing.

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When design is practiced without responsibility what we get is not creation but destruction. - Mike Monteiro

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“We’re in a technology tsunami. Whether you love it or hate it, ultimately we have to figure out how to survive it and make it work for us.” - Peggy Klaus Photo by Jean Guichard

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We used to seek a Work/Life balance, times have changed and now we seek a Work/Life/Technology balance.

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We are mired in a design culture that either doesn’t understand its responsibility to the world we live in or worse, it doesn’t care. - Mike Monteiro

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STOP We owe it to ourselves to this way of thinking. It is DESTRUCTIVE

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We can't solve problems by using the same kind of thinking we used when we created them. - Albert Einstein

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We must not think of our job as designing for someone. Photo by Håkon Dahle

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Photo by James Cridland Instead we must think of it more as designing for the good of humanity.

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Design works in the service of a better world. Always has, always should. - Mike Monteiro

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We are the makers of our own state and… individuals who realize the fact need not, ought not, to wait for collective action. - Mahatma Gandhi

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We must take it upon ourselves to find ways to better collaborate with each other and craft experiences together that balance work, life, and technology.

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WE can change the WORLD

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Thank you.

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Questions?

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● Employer Site: projekt202.com ● Personal Site: NickFinck.com ● Email: nick.fi[email protected] ● Twitter: @nickf Contact me

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Mike Monteiro Cameron Sinclair Victor Papanek Design for the real world Design is a job Design like to you give a damn