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Emailing 2020 Prague, 04/10/2018

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Rémi Parmentier @HTeuMeuLeu emails.hteumeuleu.com

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Email is not stuck in 2001. You are.

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THE CURRENT STATE OF EMAIL CLIENTS.

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2016 2014 2012 2010 2008 2006 2018

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2016 2014 2012 2010 2008 2006 MY FIRST EMAIL 2018

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GMAIL PUBLIC BETA 2016 2014 2012 2010 2008 2006 MY FIRST EMAIL 2018

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GMAIL PUBLIC BETA 2016 2014 2012 2010 2008 2006 FIRST iPHONE MY FIRST EMAIL 2018

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GMAIL PUBLIC BETA 2016 2014 2012 2010 2008 2006 FIRST iPHONE MY FIRST EMAIL 2018 RESPONSIVE WEB DESIGN

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GMAIL PUBLIC BETA 2016 2014 2012 2010 2008 2006 FIRST iPHONE MY FIRST EMAIL 2018 RESPONSIVE WEB DESIGN SAW A FIRST RESPONSIVE EMAIL

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GMAIL PUBLIC BETA 2016 2014 2012 2010 2008 2006 FIRST iPHONE MY FIRST EMAIL 2018 RESPONSIVE WEB DESIGN SAW A FIRST RESPONSIVE EMAIL MY FIRST TALK ABOUT EMAILS

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GMAIL PUBLIC BETA 2016 2014 2012 2010 2008 2006 FIRST iPHONE MY FIRST EMAIL 2018 RESPONSIVE WEB DESIGN SAW A FIRST RESPONSIVE EMAIL MY FIRST TALK ABOUT EMAILS OUTLOOK.COM REDESIGN

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Outlook.com 2015 redesign

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.ExternalClass Up until 2015.

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.box%{% % width:600px;% }% ! @media%only%screen%and%(max=width:600px)%{% % .box%{% % % width:auto;% % }% ! % .box=title%{% % % font=size:1.25em;% % }% }

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.ExternalClass%.ecxbox%{% % width:600px;% }% ! @media%only%screen%and%(max=width:600px)%{% % .ExternalClass%.ecxbox%{% % % width:auto;% % }% ! % .ExternalClass%.ecxbox=title%{% % % font=size:1.25em;% % }% }

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.ExternalClass ? ✖

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Margin with an uppercase M Up until 2015.

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margin

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Margin

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mArgin

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maRgin

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marGin

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margIn

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margiN

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GMAIL PUBLIC BETA 2016 2014 2012 2010 2008 2006 FIRST iPHONE MY FIRST EMAIL 2018 RESPONSIVE WEB DESIGN SAW A FIRST RESPONSIVE EMAIL MY FIRST TALK ABOUT EMAILS OUTLOOK.COM REDESIGN

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GMAIL PUBLIC BETA 2016 2014 2012 2010 2008 2006 FIRST iPHONE MY FIRST EMAIL 2018 RESPONSIVE WEB DESIGN SAW A FIRST RESPONSIVE EMAIL MY FIRST TALK ABOUT EMAILS OUTLOOK.COM REDESIGN YAHOO RESPONSIVE SUPPORT

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Yahoo responsive support

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Yahoo's attribute selector hack. Up until 2015.

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.box%{% % width:600px;% }% ! @media%only%screen%and%(max=width:600px)%{% % .box%{% % % width:auto;% % }% ! % .box=title%{% % % font=size:1.25em;% % }% }

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#yiv6851014585%.yiv6851014585box%{% % width:600px;% }% ! @media%only%screen%and%(max=width:600px)%{% % #yiv6851014585%.yiv6851014585box%{% % % width:auto;% % }% ! % #yiv6851014585%.yiv6851014585box=title%{% % % font=size:1.25em;% % }% }

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#yiv6851014585%.yiv6851014585box%{% % width:600px;% }% ! _filtered%#yiv6851014585%{% }% ! % #yiv6851014585%.yiv6851014585box=title%{% % % font=size:1.25em;% % }% }

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#yiv6851014585%.yiv6851014585box%{% % width:600px;% }% ! _filtered%#yiv6851014585%{% }% ! % #yiv6851014585%.yiv6851014585box=title%{% % % font=size:1.25em;% % }% }

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.box%{% % width:600px;% }% ! @media%only%screen%and%(max=width:600px)%{% % *[class="box"]%{% % % width:auto;% % }% ! % *[class="box=title"]%{% % % font=size:1.25em;% % }% }

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#yiv6851014585%.yiv6851014585box%{% % width:600px;% }% ! @media%only%screen%and%(max=width:600px)%{% % *[class="box"]%{% % % width:auto;% % }% ! % *[class="box=title"]%{% % % font=size:1.25em;% % }% }

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#yiv6851014585%.yiv6851014585box%{% % width:600px;% }% ! @media%only%screen%and%(max=width:600px)%{% % #yiv6851014585%*%.filtered99999%{% % % width:auto;% % }% ! % #yiv6851014585%*%.filtered99999%{% % % font=size:1.25em;% % }% }

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#yiv6851014585%.yiv6851014585box%{% % width:600px;% }% ! _filtered%#yiv6851014585%{% }% ! % #yiv6851014585%*%.filtered99999%{% % % font=size:1.25em;% % }% }

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#yiv6851014585%.yiv6851014585box%{% % width:600px;% }% ! _filtered%#yiv6851014585%{% }% ! % #yiv6851014585%*%.filtered99999%{% % % font=size:1.25em;% % }% }

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Yahoo's double head hack. On mobile apps.

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% % %% % % % % % body%{%background:%#fff;%}% % % @media%only%screen%and%(max=width:600px)%{% % % % body%{%background:%#fff;%}% % % }% % % % %% % …% %

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% % % %% % …% %

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% % % % % % % body%{%background:%#fff;%}% % % @media%only%screen%and%(max=width:600px)%{% % % % body%{%background:%#fff;%}% % % }% % % % %% % …% %

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% % % % % % % % body%{%background:%#fff;%}% % % @media%only%screen%and%(max=width:600px)%{% % % % body%{%background:%#fff;%}% % % }% % % % %% % …% %

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The Fab Four Technique

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There are two hard things in Computer Science: cache invalidation and naming things. “ — Phil Karlton ”

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There are three hard things in Computer Science: cache invalidation and naming things and responsive emails. “ ”

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It's hard to code responsive emails.

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Source : http://webdesign.tutsplus.com/tutorials/creating-a-future-proof-responsive-email-without-media-queries--cms-23919

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without media queries? How can we make a column grow on mobile

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F L E X B O X

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.grid { display: flex; flex-wrap: wrap; flex-direction: row; } ! .grid > * { flex: 1 1 auto; }

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.grid { display: flex; }

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without media queries? How can we make a column grow on mobile

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without media queries and without Flexbox? How can we make a column grow on mobile

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Three ideas that put me on track

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Three ideas 1. Gmail CSS support

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.hero { background: url(image.jpg) 0 0; background-size: cover; }

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.hero { background: url(image.jpg) 0 0; }

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.hero { background: url(image.jpg) 0 0 / cover; }

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.hero { background: radial-gradient( circle at 30% 107%, #fdf497 0%, #fdf497 5%, #fd5949 45%, #d6249f 60%, #285aeb 90% ); }

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Source : http://emailweekly.co/

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.column { width: calc(100% - 50px); }

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Three ideas 2. Responsive typography

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Source : http://madebymike.com.au/writing/precise-control-responsive-typography/

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font-size: calc( 12px + (24 - 12) * ( (100vw - 400px) / ( 800 - 400) ));

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Three ideas "Size matters"

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Source : http://goetter.tumblr.com/post/64119638003/quiz-parce-que-la-taille-%C3%A7a-compte

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min-width, width and max-width Which is the strongest one?

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min-width: ; width: ; max-width: ; 160px 320px 480px

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320px min-width: ; width: ; max-width: ; 160px 480px

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480px min-width: ; width: ; max-width: ; 320px 160px

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Bingo !

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width,! min-width,! max-width,! & calc()

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The Fab Four Technique Illustrations by Elias Stein : https://dribbble.com/shots/2012203-Paul-George

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There are three hard things in Computer Science: cache invalidation and naming things and responsive emails. “ ”

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The Fab Four Technique

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max=width:100%;% min=width:25%;% width:calc((480px%=%100%)%*%480); Above breakpoint width Below breakpoint width Breakpoint

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max=width:100%;% min=width:25%;% width:calc((480px%=%100%)%*%480); with a 500px parent 500px 125px 500px

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max=width:% min=width:% width: with a 500px parent 500px 125px =9600px

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max=width:% min=width:% width: avec un parent à 500px 500px 125px =9600px with a 500px parent

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max=width:100%;% min=width:25%;% width:calc((480px%=%100%)%*%480); with a 400px parent 400px 100px 400px

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max=width:100%;% min=width:25%;% width:calc( with a 400px parent 400px 100px 38400px

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max=width:100%;% min=width:25%;% width:calc( avec un parent à 400px 400px 200px 38400px with a 400px parent

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Support Apple Mail Gmail Outlook.com  (2015) Thunderbird Orange AOL

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Support for Outlook.com (2015

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width:calc((480px%=%100%)%*%480);

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width:calc(480px%*%480%=%100%%*%480);

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Support for   older WebKit Safari 6 and less Android 4 and less

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max=width:100%;% min=width:25%;% width:calc(480px%*%480%=%100%%*%480);

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max=width:100%;% min=width:25%;% width:=webkit=calc(480px%*%480%=%100%%*%480);% width:calc(480px%*%480%=%100%%*%480);

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Graceful degradation without calc()

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display:inline=block;% min=width:120px;% width:25%;

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max=width:100%;% min=width:25%;% width:=webkit=calc(480px%*%480%=%100%%*%480);% width:calc(480px%*%480%=%100%%*%480); display:inline=block;% min=width:120px;% width:25%;

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max=width:100%;% min=width:calc(25%);% width:=webkit=calc(480px%*%480%=%100%%*%480);% width:calc(480px%*%480%=%100%%*%480); display:inline=block;% min=width:120px;% width:25%;

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max=width:100%;% min=width:=webkit=calc(25%);% min=width:calc(25%);% width:=webkit=calc(480px%*%480%=%100%%*%480);% width:calc(480px%*%480%=%100%%*%480); display:inline=block;% min=width:120px;% width:25%;

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Support for Outlook.com From 2015 and above.

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% % …%

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% % …%

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width:calc(480px%*%480%=%100%%*%480);

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width:calc(230400px%=%48000%);

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% % …%

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% % …%

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Gmail CSS support

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SO YOU  USE GMAIL ON MOBILE ON DESKTOP ANDROID WEBMAIL WITH A GOOGLE APPS ACCOUNT WITH A PUBLIC ACCOUNT PAYING FOR FREE WITH A  GMAIL  ACCOUNT WITH A  POP/IMAP  ACCOUNT DEFAULT GMAILIFIED FOR WORK UNLIMITED FOR WORK LEVEL 1 LEVEL 2 LEVEL 3 BASIC CSS CALC() BACKGROUND MEDIA QUERIES iOS 2015 BEFORE RESPONSIVE SUPPORT

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SO YOU  USE GMAIL ON MOBILE ON DESKTOP ANDROID WEBMAIL WITH A GOOGLE APPS ACCOUNT WITH A PUBLIC ACCOUNT PAYING FOR FREE WITH A  GMAIL  ACCOUNT WITH A  POP/IMAP  ACCOUNT DEFAULT GMAILIFIED G SUITE  BUSINESS G SUITE  BASIC LEVEL 1 LEVEL 2 LEVEL 3 BASIC CSS CALC() BACKGROUND MEDIA QUERIES iOS 2016 AFTER RESPONSIVE SUPPORT

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SO YOU  USE GMAIL ON MOBILE ON DESKTOP ANDROID OR WEBMAIL WITH A G SUITE or public ACCOUNT WITH A  GMAIL  ACCOUNT WITH A  POP/IMAP  ACCOUNT DEFAULT GMAILIFIED LEVEL 1 LEVEL 2 LEVEL 3 BASIC CSS CALC() BACKGROUND MEDIA QUERIES iOS 2018

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2018

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2018 REDESIGNS GMAIL YAHOO OUTLOOK.COM

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Gmail redesign

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Gmail Display images bug Up until 2018.

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CSS HTML p { background:red; } .green { background:green; }

Lorem ipsum dolor sit amet.

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CSS HTML div.m159215f7d36ee7fd p { background:red; } div.m159215f7d36ee7fd .m_3567455155959655244green { background:green; }

Lorem ipsum dolor sit amet.

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CSS HTML div.m159215f7d36ee7fd p { background:red; } div.m159215f7d36ee7fd .m_3567455155959655244green { background:green; }

Lorem ipsum dolor sit amet.

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CSS HTML div.m159215f7d36ee7fd p { background:red; } div.m159215f7d36ee7fd .m_3567455155959655244foo { background:green; }

Lorem ipsum dolor sit amet.

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Outlook.com 2018 redesign

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Source :https://twitter.com/M_J_Robbins/status/979386325446119425

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Yahoo redesign

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2018 REDESIGNS GMAIL YAHOO OUTLOOK.COM AOL

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AOL moves to Yahoo

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Source : https://www.emailclientmarketshare.com 13.03% in July 2018 1.4% in June 2018

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2018 REDESIGNS INTERACTIVITY GMAIL YAHOO OUTLOOK.COM AOL AR KIT 2

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Apple's   AR Kit 2

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Source :https://twitter.com/cossssmin/status/1045195822575628288

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2018 REDESIGNS INTERACTIVITY GMAIL YAHOO OUTLOOK.COM AOL ADAPTIVE CARDS AR KIT 2

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Microsoft's Adaptive Cards

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Source : https://www.adaptivecards.io/

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{% % "type":%"AdaptiveCard",% % "$schema":%"https://adaptivecards.io/schemas/adaptive=card.json",% % "version":%"1.0"% }

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{% % "type":%"AdaptiveCard",% % "$schema":%"https://adaptivecards.io/schemas/adaptive=card.json",% % "version":%"1.0",% % "body":%[% % % {% % % % "type":%"TextBlock",% % % % "text":%"Hello%world!",% % % % "size":%"large",% % % % "weight":%"bolder"% % % }% % ]% }

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Your Adaptive Card Your HTML email

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{% % "type":%"AdaptiveCard",% % "$schema":%"https://adaptivecards.io/schemas/adaptive=card.json",% % "version":%"1.0",% % "body":%[% % % {% % % % "type":%"ColumnSet",% % % % "columns":%[% % % % % {% % % % % % "type":%"Column",% % % % % % "items":%[% % % % % % % {% % % % % % % % "type":%"Image",% % % % % % % % "url":%"ringo.png",% % % % % % % % "backgroundColor":%"#27AAE1",% % % % % % % % "altText":%"Ringo"% % % % % % % }% % % % % % ]%

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{% % "type":%"AdaptiveCard",% % "$schema":%"https://adaptivecards.io/schemas/adaptive=card.json",% % "version":%"1.0",% % "body":%[% % % {% % % % "type":%"ImageSet",% % % % "imageSize":%"large",% % % % "images":%[% % % % % {% % % % % % "type":%"Image",% % % % % % "url":%"ringo.png",% % % % % % "backgroundColor":%"#27AAE1",% % % % % % "altText":%"Ringo"% % % % % }% % % % ]% % % }% % ]%

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Source : https://docs.microsoft.com/en-us/adaptive-cards/#semantic-instead-of-pixel-perfect

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2018 REDESIGNS INTERACTIVITY GMAIL YAHOO OUTLOOK.COM AOL AMP4EMAIL ADAPTIVE CARDS AR KIT 2

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Google's AMP for email

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Source : https://www.ampproject.org/

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% % % % % % % % % body%{%background:%white;%}% % % % % %

Hello%world!

% %

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% % % % % % % % % body%{%background:%white;%}% % % % % %

Hello%world!

% % ⚡

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% % % % % % % % % body%{%background:%white;%}% % % % % %

Hello%world!

% %

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% % % % % % body{visibility:hidden}% % % % % % % body%{%background:%white;%}% % % % % %

Hello%world!

% %

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% % % % % % body{visibility:hidden}% % % % % % % body%{%background:%white;%}% % % % % %

Hello%world!

% %

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Source : https://www.ampbyexample.com/playground/#runtime=amp4email

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% % % % % % body{visibility:hidden}% % % % % %

% %%%%Hello%world!% %%

% %

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% % % % % % body{visibility:hidden}% % % % % %

% %%%%Hello%world!% %%

% %%% %

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% % % % % % body{visibility:hidden}% % % % % % % %

% %%%%Hello%world!% %%

% %%% %

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% % % % % % body{visibility:hidden}% % % % % % % %

% %%%%Hello%world!% %%

% %%% %

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% % % % % % body{visibility:hidden}% % % % % % % %

% %%%%Hello%world!% %%

% %%% %

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% % % % % % body{visibility:hidden}% % % % % % % %

% %%%%Hello%world!% %%

% %%% %

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% % % % % % body{visibility:hidden}% % % % % % % %

% %%%%Hello%world!% %%

% %%% %

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Source : https://www.ampbyexample.com/playground/#runtime=amp4email

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% % % % % % body{visibility:hidden}% % % % % % % %

% %%%%Hello%world!% %%

% %%% %

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! % % % % % % body{visibility:hidden}% % % % % % % %

% %%%%Hello%world!% %%

% %%% % % ==001a114634ac3555ae05525685ae==%

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From:%%Person%A%% To:%Person%B%% Subject:%An%AMP%email!% Content=Type:%multipart/alternative;% boundary="001a114634ac3555ae05525685ae"% ! ==001a114634ac3555ae05525685ae% Content=Type:%text/plain;%charset="UTF=8";%format=flowed;% delsp=yes% ! Hello%World%in%plain%text!% ! ==001a114634ac3555ae05525685ae% Content=Type:%text/x=amp=html;%charset="UTF=8"% ! % %

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Source : https://www.ampproject.org/docs/interaction_dynamic/amp-email-format

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Will it succeed? 1. YOU NEED TO REGISTER WITH GOOGLE. 2. YOUR ESP NEEDS TO SUPPORT IT. 3. EMAIL CLIENTS NEED TO SUPPORT IT.

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Standards

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IETF W3C EMAIL HTML ? HTML EMAIL

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Source :https://www.email-standards.org/

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Source : https://twitter.com/cossssmin/status/1046739415257796608

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Thank you ! @HTeuMeuLeu emails.hteumeuleu.com