Fair Ranking as Fair Division: Impact-Based Individual Fairness in Ranking (KDD'22)

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Fair Ranking as Fair Division: Impact-Based Individual Fairness in Ranking (KDD2022) Yuta Saito (w/ Thorsten Joachims)

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Outline ● Existing “Exposure-based” Fairness ○ intro to fair-ranking and the exposure-based framework ○ remaining issues/unfairness in the exposure-based framework ● Our “Impact-based” Axioms and Fair Ranking Method ○ redefine fairness in ranking via some “impact-based” axioms ○ also describe a simple and efficient method to satisfy our axioms SIGIR’18 KDD’18 Seminal Papers

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Ranking in Online Platform / Marketplaces There are many use cases of ranking in real-world applications -> typically, rankings optimize only the user satisfaction Amazon Booking.com ICML2021

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Fairness Considerations in Ranking ● Utility to Users: Travelers want to find hotels relevant to their query (location, budget) quickly ● Impact on Items: Hotels earn money from the ranking Ex1: Hotels Search Booking.com

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● Utility to Users: Conference attendees want to find accepted papers relevant to their expertise ● Impact on Items: Authors of the accepted papers want to get as much attention as possible Fairness Considerations in Ranking Ex2: Academic Conference ICML2021

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● Typically, ranking systems maximize the user utility by ordering items by “relevance” ● but it often produces unfair rankings wrt “exposure” ● How should we define and ensure fairness in ranking? High-Level Motivation of “Fair Ranking” Position Items Relevance Exposure 1 hotel1 0.95 1 2 hotel2 0.94 0.5 ... ... ... ... 100 hotel100 0.90 0.01 A ranking of items shown to a user very critical in Airbnb/YouTube/Amazon/Spotify/Booking.com/Linkedin, etc..

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Basic Setup and Notation Position Items Relevance Exposure k=1 i1 r(u,i1) e(1)=1.0 k=2 i2 r(u,i2) e(2)=0.5 ... ... ... ... A ranking of items/products shown to a user : items : users : exposure probability of the “k”-th position (known) : relevance (known)

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We formulate Ranking as Resource Allocation users (u) positions (k) u1 1 2 3 u2 1 2 3 items resources to allocate to the items (higher positions are more valuable)

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Allocation of Positions as Valuable Resources users (u) positions (k) u1 1 2 3 u2 1 2 3 we want to optimize this “ranking rule” Items

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“Doubly” Stochastic Matrix k=1 k=2 k=3 i1 0.6 0.3 0.1 1 i2 0.3 0.3 0.4 1 i3 0.1 0.4 0.5 1 1 1 1 For each user “u”, we obtain a doubly stochastic matrix like the following

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Utility to the users (typical performance metric in ranking) Utility to the users under ranking “X” click probability based on position-based model (can be conversion, dwell time, DCG, etc..) Typical ranking aims at maximizing the user-utility total number of clicks given by ranking "X" stochastic ranking an ideal ranking under the typical formulation

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Impact on the items Impact the ranking "X" has on each item “i” We also want to fairly distribute impact to the items total clicks each item click probability based on position-based model (can be conversion, dwell time, DCG, etc..) total number of clicks given to each item under ranking "X"

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Well-Established Framework Let’s allocate exposure proportional to item merit ● Expo-Fair Ranking -- Maximizes the user utility under the “exposure-fairness” constraint SIGIR’18 KDD’18 definition of fairness in ranking

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Merit and Exposure in the Exposure-Fair Framework ● Merit -- global/average popularity of item “i” in the entire platform independent of the ranking ● Exposure -- total exposure that is allocated to item “i” under ranking “X” dependent on the ranking

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Toy Example: Setup ● only two users (“u_1” and “u_2”) and items (“i_1” and “i_2”) ● exposure prob of position 1 is “1” while that of position 2 is “0” (it is meaningless for each item to be presented at position 2) : exposure probability of the “k”-th position

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Toy Example: True Relevance Table relevance (r(u,i)) 0.8 0.3 0.5 0.4 1.3 0.7 For each user, which item should be ranked at the top position in a ranking with what probability? more popular less popular

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Max Ranking (Conventional) relevance/exposure 0.8 / 1.0 0.3 / 0.0 0.5 / 1.0 0.4 / 0.0 1.3 0.7 2.0 0.0 Allocates all exposure to the first item (because it is more relevant)

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Very unfair to the items.. relevance/exposure 0.8 / 1.0 0.3 / 0.0 0.5 / 1.0 0.4 / 0.0 1.3 0.7 2.0 0.0 1.3 0.0

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Expo-Fair Ranking relevance/exposure 0.8 / ??? 0.3 / ??? 0.5 / ??? 0.4 / ??? 1.3 0.7 1.3 0.7 allocate exposure proportional to item merit so to be fair to the items

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Expo-Fair Ranking relevance/exposure 0.8 / 1.0 0.3 / ??? 0.5 / 0.3 0.4 / ??? 1.3 0.7 1.3 0.7 Then, let’s maximize the utility under the exposure-fairness constraint

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Expo-Fair Ranking relevance/exposure 0.8 / 1.0 0.3 / 0.0 0.5 / 0.3 0.4 / 0.7 1.3 0.7 1.3 0.7 Satisfy the exposure fairness constraint (the “perfectly fair ranking”)

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“Perfectly Fair Ranking” relevance/exposure 0.8 / 1.0 0.3 / 0.0 0.5 / 0.3 0.4 / 0.7 1.3 0.7 1.3 0.7 0.95 0.28

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“Perfectly Fair Ranking” relevance/exposure 0.8 / 1.0 0.3 / 0.0 0.5 / 0.3 0.4 / 0.7 0.95 0.28 Do you think this perfectly fair ranking is really fair?

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Uniform Random Ranking relevance/exposure 0.8 / 0.5 0.3 / 0.5 0.5 / 0.5 0.4 / 0.5 1.3 0.7 1.0 1.0 The “baseline” ranking we can achieve without any optimization

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Uniform Random Ranking relevance/exposure 0.8 / 0.5 0.3 / 0.5 0.5 / 0.5 0.4 / 0.5 1.3 0.7 1.0 1.0 0.65 0.35

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The expo-fair even fails to dominate the uniform baseline the first item receives a better impact than under the uniform ranking at the cost of impact on the second item... Exposure-Fair Ranking Uniform Random Baseline the exposure-fairness produces a large and obvious disparate impact Exposure-Fair (“perfectly fair”) Uniform Baseline Impact on “Item 1” 0.95 (+46%) 0.65 Impact on “Item 2” 0.28 (-20%) 0.35

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Let’s swap the ranking of the two items.. relevance/exposure 0.8 / 1.0 0.3 / 0.0 0.5 / 0.3 0.4 / 0.7 1.3 0.7 1.3 0.7 0.95 0.28

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Impact on the second item increases relevance/exposure 0.8 / 0.0 0.3 / 1.0 0.5 / 0.7 0.4 / 0.3 1.3 0.7 0.7 1.3 0.35 (↓) 0.42 (↑)

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The expo-fair ranking is also inefficient, producing “envy” the first item prefers the current ranking to that of the second item the second item prefers the ranking of the first item rather than its own (i_2 envies i_1) Exposure-Fair (“perfectly fair”) Swap each other’s ranking Impact on “Item 1” 0.95 0.35 (-63%) Impact on “Item 2” 0.28 0.42 (+50%) the exposure-fairness allows to produce some envy among items

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Remaining “Unfairness” in the Exposure-Fair Framework It seems that we should “redefine” fairness in ranking.. suggested by our toy example We’ve seen that the perfectly fair ranking in the exposure-fair framework ● produces some “envy” among items ● fails to guarantee the number of clicks under uniform ranking

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Our Impact-based Axioms for Fair Ranking 1. envy-freeness -- there should not be any item who envies some other items in the platform (seems very difficult to achieve and guarantee..) 2. dominance over uniform ranking -- every item should get better impact than under the uniform ranking

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Need for a New Fair Ranking Algorithm We’ve seen that the perfectly fair ranking in the exposure-fair framework ● produces some “envy” among items (violates envy-freeness) ● fails to guarantee the number of clicks under uniform ranking (violates dominance over uniform ranking) suggested by our toy example How can we guarantee our impact-based axioms in a computationally efficient way? Our algorithmic question:

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The “Fair Division” Problem in Classical Game Theory Fair Division: How should we fairly divide/allocate fruits? Apple Banana Orange Father 0.8 0.1 0.1 Mother 0.2 0.0 0.9 Child 0.3 0.0 0.8 agents (divisible) fruits Preference Table

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How about maximizing the “total family welfare”? Standard Approach would be to maximize the total family welfare (seems difficult to come up with another way) where is utility of each family member fruit allocation

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How about maximizing the “total family welfare”? Maximizing the sum can lead to an “abusive” allocation, giving nothing to the child Allocation “X” Apple Banana Orange Utility Father 1.0 1.0 0.0 0.9 Mother 0.0 0.0 1.0 0.9 Child 0.0 0.0 0.0 0.0 sum is maximized indeed

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Great Idea in Fair Division: “Nash Social Welfare” Alternative approach is to maximize Nash Social Welfare The NSW doesn’t allow to have a zero utility agent, possibly producing a more equitable allocation In contrast, maximizng the sum allows zero utility agents.. Actually, maximizing the NSW guarantees envy-freeness and dominance over uniform allocation in the fruit allocation problem

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Great Idea in Fair Division: “Nash Social Welfare” Allocation “X” Apple Banana Orange Utility Father 1.0 1.0 0.0 0.90 Mother 0.0 0.0 0.5 0.45 Child 0.0 0.0 0.5 0.40 product is now maximized Alternative approach is to maximize Nash Social Welfare

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Fair Division to Fair Ranking The “equitable” NSW objective The “unfair” sum objective “Default Objective” in Ranking (Even the Exposure-Fair maximizes this one) ？？？ total clicks each item

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Nash Social Welfare Ranking (our main proposal) Then, let’s maximize the “product” of impact on the items guaranteed to dominate the uniform ranking and to be envy-free (at least approximately)

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Nash Social Welfare Ranking (our main proposal) Then, let’s maximize the “product” of impact on item convex program, efficiently solvable

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Toy Example: True Relevance Table relevance (r(u,i)) 0.8 0.3 0.5 0.4 1.3 0.7 more popular less popular

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Expo-Fair Ranking (Existing) relevance/exposure 0.8 / 1.0 0.3 / 0.0 0.5 / 0.3 0.4 / 0.7 1.3 0.7 1.3 0.7 0.95 0.28

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Uniform Random Ranking relevance/exposure 0.8 / 0.5 0.3 / 0.5 0.5 / 0.5 0.4 / 0.5 1.3 0.7 1.0 1.0 0.65 0.35

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NSW Ranking (Our Proposal) relevance/exposure 0.8 / 1.0 0.3/ 0.0 0.5 / 0.0 0.4 / 1.0 1.3 0.7 1.0 1.0 0.80 0.40

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There actually is no envy in the platform relevance/exposure 0.8 / 0.0 0.3 / 1.0 0.5 / 1.0 0.4 / 0.0 1.3 0.7 1.0 1.0 0.5 (↓) 0.3 (↓)

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Summary of the Toy Example User Utility Imp_i1 Imp_i2 Max 1.30 1.30 0.00 Expo-Fair 1.23 0.95 0.28 NSW (ours) 1.20 0.80 0.40 Uniform 1.00 0.65 0.35 dominate the uniform (& envy-free)

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Synthetic Experiment Setup , evaluate the fairness-utility trade-off ● Mean-Max Envy (smaller is better) ● 10% Better-Off Pct (larger is better) ● 10% Worse-Off Pct (smaller is better) Mean of maximum envy for each item has Prop of items who improve their utility over 10% from unif Prop of items who degrade their utility over 10% from unif

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Experiment Results Storonger popularity bias means there is a fewer number of very popular items, producing a more difficult situation to pursue fairness-utility at the same time

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Experiment Results ● NSW is the most equitable, especially in the presence of popularity bias ● Max and Exposure-Based produce some envy and disparate impact ● However, there is a difficult tradeoff between fairness and utility especially when popularity bias is strong ours existing conventional

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A Simple Extension: Controlling Utility-Fairness Trade-off alpha-NSW Allocation (\alpha=zero leads to the original NSW) A larger “alpha” leads to a higher utility, while a smaller value prioritizes fairness of impact

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Weighted Envy-Freeness and Dominance 1. weighted envy-freeness 2. weighted dominance over the uniform random allocation

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Steerable Trade-off via the “alpha-NSW” objective ● compare several different values of \alpha (0.0, 0.5, 1.0, 2.0) ● we can choose a variety of fairness-utility trade-off via tuning \alpha ● In particular, 1-NSW achieves the user utility similar to Exposure-based while leading to a much more equitable impact distribution

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Overall Summary ● Current exposure-based fair ranking produces envy and fails to ensure the impact guaranteed under the uniform random baseline ● We redefine fairness in ranking via envy-freeness and dominance over uniform ranking to resolve the remaining unfairness ● By maximizing the product of the impacts or the NSW, we guarantee envy-freeness and dominance over uniform ranking in an efficient way ● We also extend the NSW to have a steerable fairness-utility trade-off

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More About The Paper ● Contact: [email protected] ● arXiv: https://arxiv.org/abs/2202.06317 ● Experiment code: https://github.com/usaito/kdd2022-fair-ranking-nsw Thank you!