© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AWS Elemental MediaConvert Service Updates and Roadmap Max Denton Principal Product Manager AWS Elemental

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. O N - D E M A N D T R A N S C O D I N G E N G I N E F O R D 2 C A N D S U P P L Y C H A I N A S S E T S

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AWS Elemental MediaConvert • Process video files to prepare on-demand content for distribution MediaConvert File-based video processing Amazon CloudFront Content Delivery Network Amazon S3 Object storage Amazon S3 Object storage or source from HTTP Mezzanine Studio Sources HTTP/S ingest Players MediaPackage JIT packaging and origination

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Best-in-class Video Quality per Bit Professional-grade video processing and 20-50% bit reduction using Quality- Defined Variable Bitrate (QVBR) High Throughput, Fast Turnaround High concurrency and fast scaling results in near-zero queue times Accelerated Transcoding parallelizes processing of long assets Easy to Orchestrate API-first control model allowing runtime job composition or template- based workflow Complete console UI to accelerate configuration Highly observable CloudWatch and EventBridge integration for monitoring with AWS- Native tools Media Metrics features adding media content and quality observability Service Pillars Broadcast-grade transcoding feature set

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. MediaConvert Overview Codecs built by AWS: H.264, H.265, and AV1 Content-aware rate control and optimizations Auto ABR optimized bitrate ladder per title Broadcast grade standards conversion Next generation HDR and immersive audio technologies Mezzanine format support such as XAVC, ProRes, & AVC-Intra Accelerated transcoding, rapid scaling Media Metrics via CloudWatch and Eventbridge Content assembly and editing A-V B-V A-A A-V

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. MediaConvert Available in: • Asia Pacific (Tokyo) • ap-northeast-1 • Asia Pacific (Osaka) • ap-northeast-3 • 18 other AWS region

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. SonyLIV grows subscriber base tenfold and enhances streaming platform CHALLENGE To gain more control over video quality, SonyLIV wanted the flexibility to manage content in-house as the company scaled. About half of SonyLIV users view content from the platform on their mobile devices, so keeping the data transfer rate low was an important consideration. SOLUTION • AWS Elemental MediaConvert to transcode 60,000 hours of video into multiple output formats to support a consistent viewing experience, upscaling content to HD quality • AWS Elemental MediaTailor for server-side ad insertion (SSAI), with seamless switching between content and personalized ads and accurate ad view reporting BENEFITS • Found the right balance between enhanced video quality and reasonable data transfer rates • Increased the number of devices supported by the OTT platform from 15 to 20 • With personalized ad insertion, SonyLIV now has a flexible platform, improved visibility, and increased control Whether on a mobile device or TV screen, our video quality remains the same. —Manish Verma, Head of Technology, SonyLIV Technology Company: SonyLIV Industry: Media & Entertainment Country: India Website: sonyliv.com About SonyLIV SonyLIV Technology is the digital division of Sony Pictures Networks India, operating an over-the-top (OTT) video-streaming platform. SonyLIV’s OTT content includes original and acquired TV shows and films, alongside live sporting events and interactive game shows.

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Slack elevates media pipeline with AWS CHALLENGE The clips feature in Slack treated video the same way as other content. The entire video file had to be downloaded prior to playback, leading to long buffer times for large files. Client compatibility, accessibility, and video quality were also challenges. SOLUTION • AWS Elemental MediaConvert generates HLS (HTTP Live Streaming) outputs enabling adaptive bitrate (ABR) streaming • Quality-Defined Variable Bitrate (QVBR) mode in MediaConvert automatically adjusts bitrate to maintain consistent video quality and save bandwidth • Amazon Transcribe generates line-by-line, time-stamped transcriptions for captions BENEFITS • Shared clips are universally playable, transcoded to HLS video for smooth playback in seconds, a process that previously took several minutes • Video quality is improved, using QVBR and 1080p resolution, with better text legibility when screen sharing • Automatic caption creation improves accessibility and searchability of clips We wanted to make files playable as soon as possible, without investing in media infrastructure. With MediaConvert, our streaming playback has been improved by orders of magnitude, and now buffering is negligible to the customer experience. —Kelly Moran, Senior Staff Technical Lead Manager, Slack Company: Slack Industry: Enterprise Country: United States Website: slack.com About Slack Slack is the productivity platform that empowers everyone with no-code automation and AI, makes search and knowledge sharing seamless, and keeps teams connected and engaged. Around the world, Slack is the platform companies trust and people love to use.

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 9 Recent Updates

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Media Metrics

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Media Metrics • MediaConvert previously emitted basic CloudWatch metrics (content duration, queuing time) and events (job started, percent progress, complete) • Media Metrics enriches this framework with meaningful insights about the jobs and source media

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 12 • Duration • Black Frames Detected • Location of Black Segments • Silence Detected (Roadmap) • Location of Silence Segments (Roadmap) • Alignment Padding Inserted • For Each Outputs: • Output Path • Width/Height • Average Bitrate • QVBR Min/Max/Average Quality • Min Quality Location • File Path • Codec • Width/Height • Framerate • Interlacing • Audio format • Audio tracks • Audio languages • Duration • Encoding Time • Black Frames Detected • Ratio of Black Frames • Silence Detected (Roadmap) • Ratio of Silence (Roadmap) • Average Bitrate (top rung) • Average Bitrate (bottom rung) • QVBR Min/Avg Quality (top rung) • QVBR Min/Avg Quality (bottom rung) EventBridge Input Event EventBridge Output Event CloudWatch Metrics Media Metrics

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 13 Results Cataloging with OpenSearch or Quicksight

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 14 Downstream Workflow Triggering with EventBridge

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Graphing and alarms in CloudWatch

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Actionable warning codes

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Video Quality Features

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Release Versions Quality Trend (AVC) 0% 5% 10% 15% 20% 25% 2022Q1 2022Q2 2022Q3 2022Q4 2023Q1 2023Q2 VMAF BD-Rate Improvement

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 19 Bandwidth Reduction Filter • Significantly increases compression efficiency • Uses AI Human Vision System to removing non-perceptible noise • Includes adjustable sharpening based on preference

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 20 Bandwidth Reduction Filter Original Image Reference Images Motion Vectors QP Frame Info Filter Strength Filter Mode Stats Saliency Map Filtered Image Stats

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 21 Without In-Loop filtering 1080p AVC @ 5.3M With In-Loop filtering 1080p AVC @ 4.2M (~20% savings)

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Input Artifact Reduction Filters • Reduces macro-blocking and noise in low- quality inputs • Auto strength mode for easy configuration • Use for low quality archive or user sources 22

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AV1 Film Grain Synthesis • Film grain is difficult to encode efficiently at constrained bitrates • AV1 codec contains features for excluding grain from encoding (for lower bitrates) and synthesizing grain on output • New control in enables automatic filtering and Film Grain Synthesis 23

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AV1 Film Grain Synthesis 24 1.5 Mb/s HD AV1 With Film Grain Synthesis Without Film Grain Synthesis 1.5 Mb/s HD AV1

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Other Video Quality Updates • Encoder Setting Defaults • New job configurations will use AVC High profile, SINGLE_PASS_HQ, and other auto/dynamic sub-GOP settings • Automatic Color space Conversion for JPEG Outputs • JPEG images should be converted to rec.601 for best match to video • Removes the need to enable Color Corrector on JPEG outputs • Linear Interpolation (frame-doubling) deinterlacing • For creating proxies of interlaced content in MAM/Archive workflows 25

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Workflow Features

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Video Source Replacement • Enables frame-accurate content replacement without disrupting audio or captions tracks • Multiple overlay sources supported per job • Content will be conformed to the same color space, resolution, and frame rate as the output video • Support multiple replacement scenes across multiple inputs 27 Original Video Replacement Scene Original Video Original Audio Video Audio

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Video Pass Through • “Transmuxing” feature to allow video essence to be passed through while container, audio, or captions are changed • Compatible with I-Frame sources like Apple ProRes, J2K, AVC-Intra, and VC-3 • Compatible with MXF and QuickTime outputs • Handled as a separate codec under Pro-Tier and available at lower costs than other mezzanine formats 28

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Output Amazon S3 Tier Selection • Previously, Amazon S3 Standard Tier was selected for all outputs • Changing output tier required lifecycle rules, with delay • With S3 Tier Selection you can specify in the job settings which tier to store the output objects 29

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 30 Upcoming Launches

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Salient Encoding for Bandwidth Reduction Filter • Salient encoding – detection and enhancement of areas which the human eye is drawn to, such as people, text, and scoreboards 31 Please note that this document is intended to outline our general product direction and should not be relied on in making a purchasing decision and does not represent a commitment, promise or legal obligation to deliver any material, code or functionality. It is intended for information purposes only, and may not be incorporated into any contract. Any forward-looking indication of plans for products including the development, release, and timing of any features or functionality is preliminary and all future release dates are tentative and are subject to change.

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 3D LUT for HDR Conversion • Conversion between HDR and SDR is an artistic choice • 3D LUTs allow the operator to select how to best represent their content 32 Please note that this document is intended to outline our general product direction and should not be relied on in making a purchasing decision and does not represent a commitment, promise or legal obligation to deliver any material, code or functionality. It is intended for information purposes only, and may not be incorporated into any contract. Any forward-looking indication of plans for products including the development, release, and timing of any features or functionality is preliminary and all future release dates are tentative and are subject to change.

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Filename Search • You may want to search through completed jobs by source file name • New feature will enable searching completed jobs with string-searching of input file names 33 Please note that this document is intended to outline our general product direction and should not be relied on in making a purchasing decision and does not represent a commitment, promise or legal obligation to deliver any material, code or functionality. It is intended for information purposes only, and may not be incorporated into any contract. Any forward-looking indication of plans for products including the development, release, and timing of any features or functionality is preliminary and all future release dates are tentative and are subject to change. “Find jobs using s3://my-bucket/my-asset.mp4”

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Intelligent Decomposition • Currently, jobs with multiple outputs are encoded on a single instance to efficiently reuse downloading, decoding, and pre-processing • For jobs with many outputs, transcoding time increases as outputs are added • Intelligent Decomposition will utilize multiple instances in parallel for jobs with many outputs • No user configuration needed • Compatible with any length content, including ads and short clips • ~3x Performance increase for jobs with multiple 4k outputs 34 Please note that this document is intended to outline our general product direction and should not be relied on in making a purchasing decision and does not represent a commitment, promise or legal obligation to deliver any material, code or functionality. It is intended for information purposes only, and may not be incorporated into any contract. Any forward-looking indication of plans for products including the development, release, and timing of any features or functionality is preliminary and all future release dates are tentative and are subject to change.

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Intelligent Decomposition – For Any Job 35 4k Encode 4k Encode HD Encode HD Encode SD Encode SD Encode SD Encode Please note that this document is intended to outline our general product direction and should not be relied on in making a purchasing decision and does not represent a commitment, promise or legal obligation to deliver any material, code or functionality. It is intended for information purposes only, and may not be incorporated into any contract. Any forward-looking indication of plans for products including the development, release, and timing of any features or functionality is preliminary and all future release dates are tentative and are subject to change. 4k Encode 4k Encode HD Encode HD Encode SD Encode SD Encode SD Encode Before After

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Intelligent Decomposition – For Accelerated Jobs 36 4k Encode 4k Encode HD Encode HD Encode SD Encode SD Encode SD Encode Please note that this document is intended to outline our general product direction and should not be relied on in making a purchasing decision and does not represent a commitment, promise or legal obligation to deliver any material, code or functionality. It is intended for information purposes only, and may not be incorporated into any contract. Any forward-looking indication of plans for products including the development, release, and timing of any features or functionality is preliminary and all future release dates are tentative and are subject to change. 4k Encode 4k Encode HD Encode HD Encode SD Encode SD Encode SD Encode 4k Encode 4k Encode HD Encode HD Encode SD Encode SD Encode SD Encode 4k Encode 4k Encode HD Encode HD Encode SD Encode SD Encode SD Encode Content Timeline Before

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Intelligent Decomposition – For Accelerated Jobs 37 4k Encode Please note that this document is intended to outline our general product direction and should not be relied on in making a purchasing decision and does not represent a commitment, promise or legal obligation to deliver any material, code or functionality. It is intended for information purposes only, and may not be incorporated into any contract. Any forward-looking indication of plans for products including the development, release, and timing of any features or functionality is preliminary and all future release dates are tentative and are subject to change. 4k Encode 4k Encode 4k Encode Content Timeline After HD Encode HD Encode SD Encode SD Encode SD Encode HD Encode HD Encode SD Encode SD Encode SD Encode HD Encode HD Encode SD Encode SD Encode SD Encode HD Encode HD Encode SD Encode SD Encode SD Encode 4k Encode 4k Encode 4k Encode 4k Encode

© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Thank you! Survey Link