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Justine Sanderson Userfaction Ltd Analysing the results of a card sort
 & identifying a suitable site structure

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Analysing the Results Spending time with your data 1"

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Analysing the results 1.  List the category names and card groupings provided by participant 2.  Aggregate all the participant-generated category names and sort alphabetically 3.  Look for similarities and standardize 4.  Check back that the standardized categories contain the same cards 1"

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Spreadsheet demo

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Other resources •  Cluster analysis; dendograms •  Joe Lamantia’s spreadsheet •  Donna Maurer’s spreadsheet Other analysis tools"

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Identifying a site structure It doesn’t have to be a hierarchy 2"

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Identifying a structure 2" Academic/Teaching/ Students CECIL student statistics teaching awards admissions & enrolment exam timetables graduation library nDeva plagiarism & cheating room bookings teaching days chart SLC examination office tuition fees office student records powerpoint templates Key Dates exam timetables graduation teaching days chart year at a glance HR/Staff/Personal Info career resources CPD courses creche/childcare disability services equal employment opportunity health & safety leave balance leave form pay days recruitment info staff guide superannuation vacancies disciplinary action leave policy scholarships for staff creche application HR connect EEO collective employment agreements promotion/continuation short courses Continuing Education HR contacts EAP doctor/dentist, etc Quick Links library nDeva staff directory University calendar webmail campus map CECIL Forms/Policies disciplinary action internet security leave policy media contact guidelines plagiarism & cheating copyright rules leave form finance forms IT Access forms News & Events events noticeboard short courses Continuing Education Research research database research reports library media contact guidelines uniservices PBRF Campus/ Access/Building building maintenance bus timetable campus map parking rec centre room bookings security card key control property services parking application access hours Computing/IT computer access copyright rules dial-in access helpdesk web page guidelines internet security webmail vector art/logos powerpoint templates vector art/logos IT Access forms Finance/Puchasing account codes PeopleSoft Financials preferred suppliers purchasing travel stuff finance forms

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Issues Methodology | Hierarchies | Labelling !"

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Card Sorting Issues •  Card sorting evaluates how people categorize things when they see ALL of the content - BUT - •  When visiting websites, visitors do NOT know all the information contained on the website 1"

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Example •  Rugby •  Surfing •  Netball •  Fishing •  Tennis •  Tramping •  Sports –  Rugby –  Netball –  Tennis •  Hobbies –  Fishing –  Tramping –  Surfing

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Example Sports Surfing? Hobbies

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Hierarchy issues People keep pretending they can make things hierarchical, categorizable, and sequential when they can't. Everything is deeply intertwingled. — Ted Nelson 2" l z

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Measures of a good hierarchy

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Indistinct Categories If users have to visit all 3 categories, the distinction may not be clear enough

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Labelling Issues 3" 1.  Merge categories 2.  Split categories 3.  Rename 4.  Explain

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Tips to improve labelling •  Avoid high-level, non-words •  Make labels longer, more explanatory •  Provide explanatory text •  Show the children of that category •  Rename and retest

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Width vs. depth It is better to have: •  MORE finer-grain categories - than - •  LESS high-level categories

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Traditional navigation schemes

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Alphabetical" Topics" Audiences"

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Alternative models •  Alphabetical •  Chronological •  Geographical •  Guided maps •  Lifestages •  Facets •  A combination of the above

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Alphabetical Topics •  Animals –  Dog Registration –  Possum Control –  … •  Environmental Care –  Beach water quality –  Water conservation –  … A-Z Index •  Beach water quality •  Dog Registration •  Possum Control •  Water conservation 1"

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Chronological •  Press Releases –  2007 –  2006 –  2005 2"

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Geographical •  Councillors –  Northern Ward –  Central Ward –  Eastern Ward 3"

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Guided Maps/Lifestages Next : Employee Benefits > 4"

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Thank you! Questions?
 [email protected]