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USABLE USEFUL DESIRABLE

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USING THE LIBRARY INTRO WEBSITE SIGNAGE POLICIES

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QUESTIONS SERVICE POINTS THE END

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INTRO

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WHAT IS UX?

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JUST FOR TECH UX IS NOT

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TECH FIXES UX IS NOT

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CUSTOMER SERVICE UX IS NOT

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INTERACTION
 DESIGN

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flickr.com/photos/awhitis/3604577998

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PURPOSE

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flickr.com/photos/georgmayer/126254265

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TOUCHPOINTS

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USER EXPERIENCE

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TOUCHPOINTS

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USER EXPERIENCE

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1. See book recommendation in library newsletter 2. Place hold on book through library website 3. Receive notification email 4. Travel to library 5. Park in lot 6. Enter building 7. Take child to youth services department 8. Locate reserve shelf 9. Locate item on shelf 10. Reclaim child from children’s room 11. Walk to self-check machine 12. Interact with library worker 13. Exit building

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1. See book recommendation in library newsletter 2. Place hold on book through library website 3. Receive notification email 4. Travel to library 5. Park in lot 6. Enter building 7. Take child to youth services department 8. Locate reserve shelf 9. Locate item on shelf 10. Reclaim child from children’s room 11. Walk to self-check machine 12. Interact with library worker 13. Exit building

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USEFUL USABLE DESIRABLE

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§ © 2010 Bill & Melinda Gates Foundation | § Photo: Photo credit here if required (see speaker notes) 24

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§ © 2010 Bill & Melinda Gates Foundation | § Photo: Photo credit here if required (see speaker notes) 25

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§ © 2010 Bill & Melinda Gates Foundation | § Photo: Photo credit here if required (see speaker notes) 26

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USING THE LIBRARY

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COLLECTIONS ARE RELEVANT TO MEMBER NEEDS

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INSERT DIFFERENT COLLECTIONS

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MARKETING MATERIALS ARE RELEVANT TO MEMBER NEEDS

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INSERT

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YOU MERCHANDISE YOUR MATERIALS

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LIBRARY SERVICES & PROGRAMS SOLVE PROBLEMS

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INSERT

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BIG PICTURE DESIGN TECHNIQUES WHAT IS UX? WHY UX?

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BIG PICTURE DESIGN TECHNIQUES WHAT IS UX? WHY UX?

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TECH IN YOUR LIBRARY IS RELEVANT, USEFUL, USABLE

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SIGNAGE

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ALL SIGNAGE USES THE SAME VISUAL LANGUAGE

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INSERT

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INSERT

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INSERT

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INSERT

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INSERT

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DIFFERENT TYPES OF SIGNS ARE VISUALLY DISTINCT

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CONCLUSION DESIGN TECHNIQUES WHAT IS UX? WHY UX? INSTRUCTIONAL IDENTIFICATIONAL REGULATORY DIRECTIONAL INFORMATIONAL

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THERE ARE AS FEW SIGNS AS POSSIBLE

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https://www.flickr.com/photos/herzogbr/2437165908

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THERE ARE NO PAPER SIGNS TAPED TO SURFACES

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BIG PICTURE DESIGN TECHNIQUES WHAT IS UX? WHY UX?

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REGULATORY SIGNS ARE POLITE, PLAIN, AND FRIENDLY

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WARNING!

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Absolutely no: cellphones, eating, or drinking in the library. Thank you!

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Absolutely no: cellphones, eating, or drinking in the library. Thank you!

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Absolutely no: Thank you! - cellphones - eating - drinking

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Polite use of cell phones encouraged. Thank you! Niceville Public Library

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LIBRARY CARDS CONTAIN USEFUL INFO AND EMPLOY THE LIBRARY’S VISUAL LANGUAGE

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FIRST-TIME VISITORS CAN FIND ALL PARTS OF THE LIBRARY

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POLICIES & CUSTOMER SERVICE

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YOU HAVE A SERVICE PHILOSOPHY

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YOU LIVE YOUR SERVICE PHILOSOPHY

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STAFF MEMBERS ARE FRIENDLY & GENUINELY WANT TO HELP

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SERVICE IS CONSISTENT ACROSS DEPARTMENTS & MODALITIES

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SERVICE IS CONSISTENT ACROSS THE ORGANIZATION

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THERE IS AS LITTLE POLICY AS POSSIBLE

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LIBRARY POLICIES EMPOWER STAFF

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ONLINE

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MEMBERS CAN EASILY ACCOMPLISH CRITICAL TASKS

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MEMBERS CAN EASILY SEARCH FOR ITEMS AND PLACE HOLDS

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SEARCH BOX HOURS LOCATION CONTACT EVENTS SERVICES

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NV = V/D NV = NET VALUE V = VALUE D = DISTRACTION

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THE SIZE OF YOUR WEBSITE IS COMMENSURATE WITH THE AMOUNT OF EFFORT YOU CAN DEVOTE TO IT

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JUNK DRAWER SYNDROME flickr.com/photos/29541077@N00/4711956912

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SIGNAL:NOISE

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SMALLER IS BETTER

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LESS IS LESS

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CONTENT IS WRITTEN FOR THE WEB

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How do you feel about reading this text? This might be a perfectly acceptable way to write a research paper or novel but websites aren’t for reading. Sorry to break it to you. People don’t want to read your website. They want to find your information. They’re on a mission and all of the extra text you’re putting on the screen is getting in the way of letting them accomplish their goals.

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FUNCTIONAL READING

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REMOVE UNNECESSARY WORDS

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REMOVE WORDS

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website tips WARNING!

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website tips

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WARNING!

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website tips flickr.com/photos/eye2eye/50892860

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? YOUR SITE = FAQ

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WARNING!

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TYPOGRAPHY

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Library Library

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PAGE RHYTHM

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MAKE IT SCANNABLE

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HEADING HEADING CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

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HEADING HEADING CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

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CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT HEADING CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT HEADING

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NOT TOO SMALL NOT TOO BIG

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WEBSITE EMPLOYS DESIGN CONVENTIONS

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WEAREINFLUX.COM/PREFAB

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HOMEPAGE EXPRESSES WHAT CAN BE DONE ON THE SITE

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WARNING!

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INSERT

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WEBSITE IS EASY TO USE ON ALL DEVICES

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INSERT

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WEBSITE EMPLOYS THE LIBRARY’S VISUAL LANGUAGE

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SERVICE POINTS

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SERVICE DESKS ADJUST TO CHANGING NEEDS

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https://www.flickr.com/photos/seamkkirjasto/13532305613

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MEMBERS RECEIVE ASSISTANCE WHEN AND WHERE NEEDED

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https://www.flickr.com/photos/seeminglee/8345206363/

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MEMBERS RECEIVE THE KIND OF ASSISTANCE THEY NEED

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https://www.flickr.com/photos/quinnanya/1807372528/

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MEMBERS READILY APPROACH SERVICE DESKS

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https://www.flickr.com/photos/60584010@N00/3131239031

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https://www.flickr.com/photos/herzogbr/1658397241

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https://www.flickr.com/photos/ellf/3870209412

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https://www.flickr.com/photos/kaptainkobold/445410913

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https://www.flickr.com/photos/mosmanlibrary/4978489374

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https://www.flickr.com/photos/malbooth/10401642075

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ADDITIONAL RESOURCES

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THANKS!! AMANDA ETCHES [email protected] @ETCHES AARON SCHMIDT [email protected] @WALKINGPAPER