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@[email protected] What Raising 3 Kids Taught Me About Working With Users

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@[email protected] 17yo, 9yo, 14yo

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@[email protected] What Users? • Project Stakeholders • Target Audience of Business • Company Employees • Clients and Their Customers

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@[email protected] Where are we going? Actual Destination v Perceived Destination

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@[email protected] Focus on Progress • Product Backlog • Sprint Planning / Review • Kanban / Scrum Board • Product Roadmap • Milestones

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@[email protected] Keep it Simple

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@[email protected] Directioners Boy Bands

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@[email protected] • KatyCats • Mixers • Little Monsters • Swifties • Beliebers • Bee Hive

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@[email protected] • KatyCats - Katy Perry • Mixers - Little Mix • Little Monsters - Lady Gaga • Swifties - Taylor Swift • Beliebers - Justin Bieber • Bee Hive - Beyoncé

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@[email protected] American Stats • 38% with college degree • 22% speak non-English language at home • 91% own a car • 27% Never travelled outside US • 68% Live where they grew up

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@[email protected] –Project Stakeholder “I want to clarify what I was trying to explain at today’s meeting. Since I don’t have a technology background, the words often don’t make it to my mouth in one piece under pressure.”

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@[email protected] Technology Can Intimidate and Exclude

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@[email protected] Communication • Understandable Terms (Glossary) • Reason For Changes • How To Use Communication Needs • Requirements • Usability • Successful Product Launch • Understand the Whys

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@[email protected] Going to College

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@[email protected] • Develop Trust • Customer Con fi dence • Gentle Guidance • Gami fi cation • In App Prompts

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@[email protected] hings Change Quickly

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@[email protected] –Sammy, age 7 “I don’t like it when things change.”

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@[email protected] Things Change Quickly • Don’t underestimate the e ff ect of change on your users • Help users understand the value of change

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@[email protected] Expect the Unexpected • User Acceptance Testing • User Pro fi le • Real-Time Tracking Tools

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@[email protected] User Involvement • Achievable Tasks for Users • Working Together for a Shared Goal

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@[email protected] About Me • Engineering Manager at (localizejs.com) • http://derekb-wi.com/ • [email protected]

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@[email protected] Resources • https://www.smashingmagazine.com/2018/03/guide- user-testing/ • https://www.fullstory.com • https://go.pendo.io • https://uxplanet.org/gami fi cation-in-ux-increasing-user- engagement-6437cbf702aa • https://haen fl er.sites.grinnell.edu/subcultural-theory-and- theorists/fandom-and-participatory-culture/