Slide 1

Slide 1 text

Document demand, typeface supply Gerry Leonidas University of Reading Friday, 26 July 13

Slide 2

Slide 2 text

seismograph* Friday, 26 July 13

Slide 3

Slide 3 text

Typefaces are a seismograph* Friday, 26 July 13

Slide 4

Slide 4 text

Typefaces tell stories Friday, 26 July 13

Slide 5

Slide 5 text

People, places, and conditions of document-making and document-reading Friday, 26 July 13

Slide 6

Slide 6 text

Linguistic, cultural and typographic integrity Friday, 26 July 13

Slide 7

Slide 7 text

Linguistic, cultural and typographic integrity Friday, 26 July 13

Slide 8

Slide 8 text

Friday, 26 July 13

Slide 9

Slide 9 text

Friday, 26 July 13

Slide 10

Slide 10 text

Linguistic, cultural and typographic integrity Friday, 26 July 13

Slide 11

Slide 11 text

Friday, 26 July 13

Slide 12

Slide 12 text

Friday, 26 July 13

Slide 13

Slide 13 text

Friday, 26 July 13

Slide 14

Slide 14 text

Friday, 26 July 13

Slide 15

Slide 15 text

Friday, 26 July 13

Slide 16

Slide 16 text

Friday, 26 July 13

Slide 17

Slide 17 text

Friday, 26 July 13

Slide 18

Slide 18 text

Friday, 26 July 13

Slide 19

Slide 19 text

Friday, 26 July 13

Slide 20

Slide 20 text

Friday, 26 July 13

Slide 21

Slide 21 text

Friday, 26 July 13

Slide 22

Slide 22 text

Friday, 26 July 13

Slide 23

Slide 23 text

Friday, 26 July 13

Slide 24

Slide 24 text

Linguistic, cultural and typographic integrity Friday, 26 July 13

Slide 25

Slide 25 text

Friday, 26 July 13

Slide 26

Slide 26 text

Friday, 26 July 13

Slide 27

Slide 27 text

Friday, 26 July 13

Slide 28

Slide 28 text

A methodology Friday, 26 July 13

Slide 29

Slide 29 text

Four axes of investigation Friday, 26 July 13

Slide 30

Slide 30 text

1 Typeface design as an industrial and professional enterprise Friday, 26 July 13

Slide 31

Slide 31 text

Friday, 26 July 13

Slide 32

Slide 32 text

Friday, 26 July 13

Slide 33

Slide 33 text

Friday, 26 July 13

Slide 34

Slide 34 text

Friday, 26 July 13

Slide 35

Slide 35 text

Friday, 26 July 13

Slide 36

Slide 36 text

Friday, 26 July 13

Slide 37

Slide 37 text

Friday, 26 July 13

Slide 38

Slide 38 text

2 The impact of type-making and typesetting technologies on the forms of letters Friday, 26 July 13

Slide 39

Slide 39 text

Friday, 26 July 13

Slide 40

Slide 40 text

Friday, 26 July 13

Slide 41

Slide 41 text

Friday, 26 July 13

Slide 42

Slide 42 text

Friday, 26 July 13

Slide 43

Slide 43 text

3 Typographic decisions that reflect changes in type-making and typesetting environments Friday, 26 July 13

Slide 44

Slide 44 text

Friday, 26 July 13

Slide 45

Slide 45 text

Friday, 26 July 13

Slide 46

Slide 46 text

Friday, 26 July 13

Slide 47

Slide 47 text

Friday, 26 July 13

Slide 48

Slide 48 text

Friday, 26 July 13

Slide 49

Slide 49 text

Friday, 26 July 13

Slide 50

Slide 50 text

Friday, 26 July 13

Slide 51

Slide 51 text

4 The tension between tradition and modernity Friday, 26 July 13

Slide 52

Slide 52 text

Friday, 26 July 13

Slide 53

Slide 53 text

Friday, 26 July 13

Slide 54

Slide 54 text

Friday, 26 July 13

Slide 55

Slide 55 text

Friday, 26 July 13

Slide 56

Slide 56 text

Friday, 26 July 13

Slide 57

Slide 57 text

Friday, 26 July 13

Slide 58

Slide 58 text

Friday, 26 July 13

Slide 59

Slide 59 text

Friday, 26 July 13

Slide 60

Slide 60 text

Meanwhile… Friday, 26 July 13

Slide 61

Slide 61 text

Friday, 26 July 13

Slide 62

Slide 62 text

Friday, 26 July 13

Slide 63

Slide 63 text

Friday, 26 July 13

Slide 64

Slide 64 text

Friday, 26 July 13

Slide 65

Slide 65 text

Friday, 26 July 13

Slide 66

Slide 66 text

Friday, 26 July 13

Slide 67

Slide 67 text

New approaches Friday, 26 July 13

Slide 68

Slide 68 text

Friday, 26 July 13

Slide 69

Slide 69 text

Friday, 26 July 13

Slide 70

Slide 70 text

Friday, 26 July 13

Slide 71

Slide 71 text

Friday, 26 July 13

Slide 72

Slide 72 text

Friday, 26 July 13

Slide 73

Slide 73 text

Friday, 26 July 13

Slide 74

Slide 74 text

Friday, 26 July 13

Slide 75

Slide 75 text

Friday, 26 July 13

Slide 76

Slide 76 text

Friday, 26 July 13

Slide 77

Slide 77 text

Friday, 26 July 13

Slide 78

Slide 78 text

So, what now? Friday, 26 July 13

Slide 79

Slide 79 text

Thank you @gerryleonidas Friday, 26 July 13

Slide 80

Slide 80 text

Friday, 26 July 13