Slide 1

Slide 1 text

The Video Revolution: Maximizing SEO with On-Site Video Content Robert Karow Ezoic Speakerdeck.com/rkarow @rkarow

Slide 2

Slide 2 text

Google certified publishing partner with 10,000+ domains on the network with billions of monthly visits New video hosting platform with 1.4 million videos + and 780 million monthly video plays A Tale of Two Companies

Slide 3

Slide 3 text

Ezoic & Humix Video Data

Slide 4

Slide 4 text

Pages with videos drive over 100% more traffic from Google. Video Insights

Slide 5

Slide 5 text

The Problem Not all videos are created equal when it comes to SEO impact.

Slide 6

Slide 6 text

Watch Pages vs. Embedded Video Comparison

Slide 7

Slide 7 text

Watch Pages in the SERPS

Slide 8

Slide 8 text

Studies show over 25% of all search queries now produce video-rich results Video Growth

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

Create watch pages… …where & how? SEO Strategies

Slide 11

Slide 11 text

notyourdomain.com/video Domain Control First Vs. Third Party Videos yourdomain.com/video

Slide 12

Slide 12 text

First vs. Third Party Videos

Slide 13

Slide 13 text

First & Third Party Together

Slide 14

Slide 14 text

Referral traffic from YouTube was 0.16% in a sample size of over 3.57 million page views.

Slide 15

Slide 15 text

SEO Watch Page Party

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

URLs Video Sitemap Supported Files Video Crawling Primary Content Thumbnails SEO Video Indexing Essentials

Slide 18

Slide 18 text

Video Object Schema Make sure Google Can access Files Enhance SERPS Visually

Slide 19

Slide 19 text

Optimizing Video SEO with HTML Elements

Slide 20

Slide 20 text

Indexed watch page must be performing well in search before its video can be indexed? Google Video Guidelines: Indexed Well?

Slide 21

Slide 21 text

On-Page Ranking for Video Video descriptions Comments UGC CC Timestamps

Slide 22

Slide 22 text

Authority & Video Performance Topical Authority Domain Authority

Slide 23

Slide 23 text

Predictions for Search as First Party Video Becomes More Widely Adopted

Slide 24

Slide 24 text

SEOs Going to Warmer Weather

Slide 25

Slide 25 text

SEO Insights Youtube takes up 90%+ of video serps. For Now! The Battle for the Video SERPS

Slide 26

Slide 26 text

Relevant Videos for Every Query in SERPS

Slide 27

Slide 27 text

We will find new strategies to scale video content as we did text Innovation

Slide 28

Slide 28 text

Takeaways First-party hosting offers better control, website visibility, and engagement Watch pages are crucial for video indexing and ranking

Slide 29

Slide 29 text

• Thank you for your attention! • For further inquiries, please reach out to: Robert Karow Email: [email protected] Thank You & Questions

Slide 30

Slide 30 text

Thank you