The Video Revolution:
Maximizing SEO with On-Site
Video Content
Robert Karow
Ezoic
Speakerdeck.com/rkarow
@rkarow
Slide 2
Slide 2 text
Google certified publishing partner
with 10,000+ domains on the network
with billions of monthly visits
New video hosting platform with 1.4
million videos + and 780 million
monthly video plays
A Tale of Two Companies
Slide 3
Slide 3 text
Ezoic & Humix Video Data
Slide 4
Slide 4 text
Pages with videos drive
over 100% more traffic
from Google.
Video Insights
Slide 5
Slide 5 text
The Problem
Not all videos are
created equal when it
comes to SEO impact.
Slide 6
Slide 6 text
Watch Pages vs. Embedded Video
Comparison
Slide 7
Slide 7 text
Watch Pages in the SERPS
Slide 8
Slide 8 text
Studies show
over 25% of all
search queries
now produce
video-rich results
Video Growth
Slide 9
Slide 9 text
No content
Slide 10
Slide 10 text
Create watch
pages…
…where & how?
SEO Strategies
Slide 11
Slide 11 text
notyourdomain.com/video
Domain Control
First Vs. Third Party Videos
yourdomain.com/video
Slide 12
Slide 12 text
First vs. Third Party Videos
Slide 13
Slide 13 text
First & Third Party Together
Slide 14
Slide 14 text
Referral traffic from
YouTube was 0.16% in a
sample size of over 3.57
million page views.
Slide 15
Slide 15 text
SEO Watch Page Party
Slide 16
Slide 16 text
No content
Slide 17
Slide 17 text
URLs Video Sitemap
Supported Files Video Crawling
Primary Content
Thumbnails
SEO
Video Indexing Essentials
Slide 18
Slide 18 text
Video Object Schema
Make sure Google Can access Files
Enhance SERPS Visually
Slide 19
Slide 19 text
Optimizing Video SEO with HTML Elements
Slide 20
Slide 20 text
Indexed watch
page must be
performing
well in search
before its
video can be
indexed?
Google Video Guidelines: Indexed Well?
Slide 21
Slide 21 text
On-Page Ranking for Video
Video descriptions
Comments UGC
CC
Timestamps
Slide 22
Slide 22 text
Authority & Video Performance
Topical
Authority
Domain
Authority
Slide 23
Slide 23 text
Predictions for Search as First Party
Video Becomes More Widely Adopted
Slide 24
Slide 24 text
SEOs Going to Warmer Weather
Slide 25
Slide 25 text
SEO Insights
Youtube takes up
90%+ of video
serps. For Now!
The Battle for the Video SERPS
Slide 26
Slide 26 text
Relevant Videos for Every Query in SERPS
Slide 27
Slide 27 text
We will find new
strategies to scale
video content as we
did text
Innovation
Slide 28
Slide 28 text
Takeaways
First-party hosting offers
better control, website
visibility, and engagement
Watch pages are crucial for
video indexing and ranking
Slide 29
Slide 29 text
• Thank you for your
attention!
• For further inquiries, please
reach out to: Robert Karow
Email: [email protected]
Thank You & Questions