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ORGANIC LEAN UX Mayu Nakamura @mayunak July 2016 WordCamp Photo by D Sharon Pruitt

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UX? BUZZ WORD? Organic Lean UX - July 2016 © mayunak

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ʮUXʯΛֶͿ͚ͩͰ ͳ͘ɺ࣮ࡍʹऔΓ૊Μ Ͱ͍·͔͢ʁ Organic Lean UX - July 2016 © mayunak

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Organic Lean UX - Oct 2015 ustwo DEFINITION? All aspects of the end-user’s interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design. Nielsen-Norman Group Organic Lean UX - July 2016 © mayunak

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UCD AGILE

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WATERFALL AGILE SCRUM UCD PARTICIPATORY COLLABORATIVE ITERATIVE PROTOTYPE DESIGN THINKING Organic Lean UX - July 2016 © mayunak

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Your product WHY WE YOU DOING THIS? Organic Lean UX - July 2016 © mayunak

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MEET LEAN UX Organic Lean UX - July 2016 © mayunak

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WATERFALL AGILE SCRUM UCD PARTICIPATORY COLLABORATIVE ITERATIVE PROTOTYPE DESIGN THINKING Organic Lean UX - July 2016 © mayunak LEAN

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Lean with a Zen Mind - 20/05/2015 ustwo NO MORE PROCESS PLZ… Organic Lean UX - July 2016 © mayunak

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11 LEAN UXͬͯ? Organic Lean UX - July 2016 Organic Lean UX - July 2016 © mayunak

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Organic Lean UX - July 2016 © mayunak BUILD, MEASURE, LEARN

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13 FACT IDEAS ASSUMPTIONS Organic Lean UX - July 2016 © mayunak ALL IDEAS ARE ASSUMPTIONS

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LEAN GREETING 14 Organic Lean UX - July 2016 © mayunak FACT IDEAS ASSUMPTIONS Task: 1. Work in pair, introduce yourself in 1min. 2. Other people take notes, Write down assumption too 3. And think of “Birthday gift idea” for the person.

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LEAN UXͷ̏ͭͷப AGILE SOFTWARE DEVELOPMENT DESIGN THINKING LEAN STARTUP

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Illustration by Krystal Higgins Organic Lean UX - July 2016 © mayunak

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METHODOLOGIES LEAN WAY OF DOING ʢ΍Γํʣ WAY OF BEING ʢࡏΓํʣ AGILE, UCD ETC… Organic Lean UX - July 2016 © mayunak

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DEFINITION OF MY ROLE • ϢʔβʔͱσδλϧϓϩμΫτ͕Ͳ͏ʮձ࿩ʯ͢Δ͔Λߟ͑ͳ͕ΒϓϩμΫ τΛઃܭɾσβΠϯ͢Δ • ϢʔβʔχʔζɺϏδωεχʔζΛߟ্͑ͨͰνʔϜͷʮ઀ணࡎʯʹͳΔ • ࡞ͬͨσβΠϯͷݩʹͳ͍ͬͯΔਪଌΛݕূ͠ͳ͕Βվળ͍ͯ͘͠

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19 BE ORGANICALLY LEAN Photo by NEAL FOWLER Organic Lean UX - July 2016 © mayunak

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1. VISION Organic Lean UX - July 2016

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21 WHY͔Β࢝Ίͯɺ ࣗ෼͕ͨͪ ৴͡ΒΕΔ΋ͷ୳͢ Photo by Mikou07Kougou Start with why Simon Sinek Organic Lean UX - July 2016 © mayunak

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DO YOU NEED THEM ALL? Organic Lean UX - July 2016 © mayunak OUTPUT OUTCOME

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VISIONϫʔΫγϣοϓ USTWOͰ͸ɾɾɾ Organic Lean UX - July 2016 © mayunak

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VISIONϫʔΫγϣοϓ ͜Μͳࣄ͔ΒͰ΋࢝ΊΒΕ·͢ʂ ̍೔ ͜ͷϓϩδΣΫτΛ΍Δ͜ͱͰԿΛม͍͑ͨʁ ؔΘΔਓશһࢀՃ Ϣʔβʔ͚ͩͰ͸ͳ͘ɺࣾ಺Ͱ΋ খ͞ͳࣄͰ΋Կ͔৘೤ͷײ͡ΒΕΔࣄΛ Organic Lean UX - July 2016 © mayunak

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ډञ԰Ͱໝ૝͢Δ ͜Μͳࣄ͔ΒͰ΋࢝ΊΒΕ·͢ʂ ͍ͭͰ΋ ࠓͷϓϩδΣΫτ͕େ੒ޭͯ͠ɺ Կ͔ͷ৆Λ΋Β͍·ͨ͠ɻ Ͳ͏ͯͩ͠ͱࢥ͍·͔͢ʁ Ϣʔβʔ͕خͦ͠͏Ͱ͢ɻ ͋ͳͨͷ੡඼ʹ͍ͭͯͳΜͱݴ͍ͬͯ·͔͢ʁ Organic Lean UX - July 2016 © mayunak

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2. AWARENESS Organic Lean UX - July 2016 © mayunak

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27 ࣗ෼ʢୡʣ͕ࠓͲ͜ʹ͍ͯ Ͳ͜ʹߦ͖͍ͨͷ͔Λ஌Δ Photo by Mikou07Kougou Organic Lean UX - July 2016 © mayunak

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ೝࣝ ೝࣝ ೝࣝ ೝࣝ 28 ঢ়گΛྫྷ੩ʹཧղͯ͠ूத change! Pivot @_@ ! change! ϓϩμΫτͷঢ়گɿࠓҰ൪Կ͕େ੾ʁ ϓϩδΣΫτͱ૊৫ νʔϜɺΫϥΠΞϯτ Ϣʔβʔɺࢢ৔ ஌ࣝ Photo by Phil Roeder Organic Lean UX - July 2016 © mayunak

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ϫʔΫγϣοϓͱίʔν USTWOͰ͸ɾɾɾ Organic Lean UX - July 2016 © mayunak

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ࠓ೔͸Կ͕Ұ൪େࣄʁ ͜Μͳࣄ͔ΒͰ΋࢝ΊΒΕ·͢ʂ ே10෼ ேͷελϯυΞοϓ ༏ઌࣄ߲ͷ֬ೝ ԿΛ΍͔ͬͨɺԿΛ΍Δ͔ ͜͜Ͱ૬ஊ͠ͳ͍ʂ Organic Lean UX - July 2016 © mayunak

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NOW PAST FUTURE ࠓͷঢ়گ͸ʁ ͪΐͬͱ΍ͬͯΈ·ͤΜ͔ʁ Organic Lean UX - July 2016 © mayunak

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3. EXPERIENCE IT YOURSELF Organic Lean UX - July 2016 © mayunak

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33 ԿͰ΋ࣗ෼ͨͪͰ ମݧͯ͠ΈΔ Photo by DVIDSHUB Organic Lean UX - July 2016 © mayunak

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͍ͭͰ΋Ϣʔβʔςετ USTWOͰ͸ɾɾɾ Organic Lean UX - Oct 2015 ustwo Organic Lean UX - July 2016 © mayunak

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εέονͷบΛ͚ͭΔ ͜Μͳࣄ͔ΒͰ΋࢝ΊΒΕ·͢ʂ ͍ͭͰ΋ ͱʹ͔͘ඳ͖ग़ͯ͠ΈΔ σδλϧͰ΋εέον Ή͠Ζ͠Ό΂Βͣʹίϛϡχέʔγϣϯ ϗϫΠτϘʔυ͸ৗඋ Organic Lean UX - July 2016 © mayunak

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FINALLY… Organic Lean UX - July 2016 © mayunak

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37 IT’S ABOUT YOU AND THE TEAM Organic Lean UX - July 2016 © mayunak

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38 BE ORGANICALLY LEAN Photo by NEAL FOWLER Organic Lean UX - July 2016 © mayunak

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THANKS ͥͻ੠Λ͔͚͍ͯͩ͘͞ʂ ˏMAYUNAK