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SEO   for startups Search Signals 1

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Search Signals 2 107070727278091110500 @eywu ericywu searchsignals.com

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Search Signals 3 107070727278091110500 @eywu ericywu

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C A U S E Search Signals 4 crawlability accessibility usability searchability engage-ability

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crawlability is  making it easy for bots Search Signals 5

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like diamonds,   URLs are forever. Search Signals 6

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plan and make them clean yes: example.com/seo-for-startups/comments no: example.com/content/?id=57&title=seo%20for%20startups&cmnts=true Search Signals 7

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Google https://developers.google.com/webmasters/ajax-crawling/ http://qz.com/ if you use AJAX  shebang (#!) or push state Search Signals 8

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there can be only one Search Signals 9

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accessibility is  making your site available to everyone & thing Search Signals 10

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section 508  build for screen readers,  +1 for bots •  • 

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Search Signals 11 •  “be •  • 

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HTML5 + linked data  RDFa, microformats,   open graph, schema.org Search Signals 12

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be responsive  think mobile web Search Signals 13

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usability is  providing a kick ass experience  Search Signals 14

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want more juice?  think clicks , not links Search Signals 15

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page segmentation  where you put stuff matters  Search Signals 16 logo register | sign in stuﬀ | we sell | and | about us privacy policy | terms of service © search signals, 2012 •  bad “seo” links •  bad “seo” links •  insane “seo” links •  insane “seo” links •  bad “seo” links •  bad “seo” links http://www.huomah.com/Search-Engines/Search-Engine-Optimization/ SEO-implications-of-Page-Segmentation-concepts.html

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reducing  bounce rate  is good Search Signals 17

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reducing   search reﬁnements  is better Search Signals 18

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send users   to other  high quality sites Search Signals 19

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searchability is  using the words that people search on the most Search Signals 20

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home  vs homes  vs house Search Signals 21

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soda   vs pop   vs coke Search Signals 23

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LIVE EXAMPLE Search Signals 25

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take keyword tools  with a grain of salt Search Signals 27 •  Google Keyword Tool •  Google Trends •  Google Webmaster Tools •  Bing Webmaster Tools •  Keyword Discovery •  KeywordSpy •  SpyFu •  WordStream

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engage-ability is  activating your audience to   comment and share Search Signals 28

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facebook comments Search Signals 29

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Google+ & rel=author Search Signals 30

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twitter Search Signals 31

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QDF  Query Deserves Freshness Search Signals 32

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build links  by building buzz Search Signals 33

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Search Signals 34 use SEO to amplify      your social efforts

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plan your PR   to maximize success Search Signals 35

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C A U S E Search Signals 36 crawlability accessibility usability searchability engage-ability

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APPENDIX Search Signals 37

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Resources to Read    Google’s SEO Start Guide  http://static.googleusercontent.com/external_content/untrusted_dlcp/ www.google.com/en/us/webmasters/docs/search-engine- optimization-starter-guide.pdf      Moz’s The Beginner’s Guide to SEO  http://moz.com/beginners-guide-to-seo      Search Engine Land’s Guide to SEO  http://searchengineland.com/guide/seo Search Signals 38