Building HTML Email and Workflow Tips From Mailgun

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BUILDING HTML EMAIL @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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AGENDA * State of HTML email in 2015 * Solutions to building HTML email * Design systems * Automating your build system * Grunt workflow demo @leemunroe

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PLAIN TEXT @leemunroe

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HTML @leemunroe

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Thanks for choosing Mailgun. Please activate your account by clicking the button below.

Activate Mailgun Account

We may need to communicate important service level issues with you from time to time, so it's important we have an up-to-date email address for you on file.

Thanks and happy emailing, The Mailgunners

@leemunroe

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.container { background: #fff; border: 1px solid #eee; margin: 20px auto; max-width: 600px; padding: 20px; } p { margin: 0 0 20px; } .btn-primary { background: blue; border-radius: 5px; color: white; display: inline-block; padding: 5px 15px; } @leemunroe

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@leemunroe

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LITMUS TEST @leemunroe

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APPLE MAIL @leemunroe

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IPHONE @leemunroe

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OUTLOOK 2002 @leemunroe

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OUTLOOK 2013 @leemunroe

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GMAIL @leemunroe

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STATE OF HTML EMAIL @leemunroe

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30+ EMAIL CLIENTS @leemunroe

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@leemunroe

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53% MOBILE OPENS 1 1 Litmus 2015 State of Email Report. @leemunroe

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Email Client Share 2 2 Litmus February 2015. @leemunroe

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@leemunroe

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STYLESHEETS @leemunroe

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CSS3 @leemunroe

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Support for border-radius @leemunroe

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HTML5 @leemunroe

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Support for @leemunroe

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JAVASCRIPT @leemunroe

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IMAGES @leemunroe

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IMAGES ON BY DEFAULT? @leemunroe

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BUILDING HTML EMAIL @leemunroe

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TABLES @leemunroe

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Kevin Mandeville, Litmus @leemunroe

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or GTFO — Kevin Mandeville, Litmus @leemunroe

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or GTFO (Get To Fixing Outlook) — Kevin Mandeville, Litmus @leemunroe

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INLINE CSS @leemunroe

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.btn-primary { background-color: #348eda; border-radius: 5px; color: #fff; display: inline-block; font-weight: bold; padding: 12px 25px; text-align: center; text-decoration: none; } Click Button @leemunroe

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Click Button @leemunroe

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TARGET OUTLOOK @leemunroe

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TARGET WEBKIT @media screen and (-webkit-min-device-pixel-ratio:0) { STYLES TO HIDE/SHOW/MODIFY ELEMENTS IN WEBKIT } @leemunroe

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MEDIA QUERIES @media only screen and (max-width: 640px) { STYLES TO HIDE/SHOW/MODIFY ELEMENTS ON SMALLER DEVICES } @leemunroe

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UBER - APPLE MAIL @leemunroe

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UBER - IPHONE MAIL @leemunroe

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UBER - IPHONE GMAIL @leemunroe

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PROGRESSIVE ENHANCEMENT @leemunroe

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MOO - GMAIL @leemunroe

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MOO - OUTLOOK 2013 @leemunroe

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INTERCOM - GMAIL @leemunroe

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INTERCOM - OUTLOOK 2007 @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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WORKFLOW FOR HTML EMAIL @leemunroe

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DESIGN SYSTEMS @leemunroe

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Dave Rupert, Paravel @leemunroe

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Modules, not pages — Dave Rupert, Paravel @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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STATIC SITE GENERATORS . @leemunroe

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INLINE CSS @leemunroe

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COMPRESS IMAGES @leemunroe

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LITMUS TEST @leemunroe

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ENOUGH IS ENOUGH @leemunroe

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AUTOMATE @leemunroe

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GRUNTFILE.JS @leemunroe

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$ grunt @leemunroe

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INLINE CSS @leemunroe

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COMPRESS IMAGES @leemunroe

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SEND TO LITMUS TO TEST @leemunroe

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GENERATE PLAIN TEXT grunt-premailer @leemunroe

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UPLOAD IMAGES grunt-contrib-imagemin @leemunroe

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SEND MYSELF THE EMAIL grunt-mailgun @leemunroe

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SEND LITMUS THE EMAIL grunt-litmus @leemunroe

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SEND TEMPLATES TO YOUR ESP @leemunroe

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SEND TEMPLATES TO YOUR CODEBASE @leemunroe

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SHOW ME @leemunroe

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github.com/leemunroe/grunt-email-workflow @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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$ grunt @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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github.com/leemunroe/grunt-email-workflow @leemunroe

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RESPONSIVE EMAIL @leemunroe

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RESPONSIVE EMAIL @leemunroe

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RESPONSIVE EMAIL * Media queries don't work on Gmail (web, native) * Stick to a fluid width * Stick to narrow fixed width * Left/right align cells @leemunroe

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j.mp/responsive-email-tut By Nicole Merlin @leemunroe

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GMAIL ACTIONS @leemunroe

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GMAIL ACTIONS { "@context": "http://schema.org", "@type": "EmailMessage", "action": { "@type": "ViewAction", "url": "${link}", "name": "Reset Mailgun Password" } } @leemunroe

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developers.google.com/gmail/markup/ @leemunroe

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PREHEADER TEXT @leemunroe

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PREHEADER TEXT Preheader text goes here @leemunroe

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@leemunroe litmus.com/lp/mailgun @leemunroe

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RESOURCES REFERENCED * Grunt Email Workflow (github.com/leemunroe/grunt-email-workflow) * Mailgun (mailgun.com) * Rackspace (rackspace.com) * Litmus (litmus.com/lp/mailgun) * Middleman (middlemanapp.com) * Assemble (assemble.io) * Premailer (premailer.dialect.ca) * Grunt (gruntjs.com) * Gulp (gulpjs.com) * Sendwithus (sendwithus.com) * Gmail Events (developers.google.com/gmail/markup/) * Responsive Tutorial (j.mp/responsive-email-tut) @leemunroe